09.13 group 2_e_portfolio

of
Going above and beyond for our clients is the norm,
providing quality solutions is mission-critical!
CREATIVE SERVICES
[ to complement our 110% effort ]
Graphic Design | Branding | Identity Systems
Print Collateral | Web Site Development
Strategic Marketing Platforms | Social Media Planning
www.group2.com | info@group2.com | 412.605.0834 enter >

Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. Talisman Energy USA
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
Retirement Solutions
:. Pannier Graphics
< : : >
back next
In today’s marketplace, having a strong brand identity and a cohesive collateral program
can have a profound effect on your bottom line. Maximizing this equity can position you for
better performance and increased recognition.
of CREATIVE SERVICES
If you are seeking a marketing and communications partner who understands the foundation
of a solid creative platform, Group 2 Design should be in your future plans. Having provided
solutions to our broad client base for 25+ years, our approach has stood the test of time with
positive results. Below are areas of expertise for consideration:
Brand Development
Identity and Nomenclature Systems
Strategic Communications Planning
Print Collateral Creative
Electronic Interactive Marketing Mediums
Signage/Wayfinding Programs
Advertising Strategies
Full Turnkey Account Management
This presentation features samples for each of our four creative disciplines and includes
a series of client campaigns that confirm our dedication to a consistent and collaborative
marketing effort across all facets of a specific client relationship. Complementing our
design talents is an extremely well organized workflow process utilizing web-based project
management systems for maximum efficiencies and participant interaction.
LE AR N M O R E
Call us at 412.605.0834 or visit our web site at www.group2.com

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Overview of Group 2 Design
Established in 1988, currently in our 25th year of business
Office in the 16:62 Design Zone in Lawrenceville, PA
A diverse client base in the b-2-b, b-2-c, non-profit markets
Staff of four with a combined 100+ years of experience
Staff designers with the company for 25+ years
Our process offers extreme flexibility from a budget, scheduling and execution
perspective, the one exception we do not waver on is the quality of the finished
product
Outside of our core creative (internal) team, we partner with a robust contractor
network covering each/every discipline required during the course of a project
All program participants are senior level team members, there are no “junior” players
G2D assumes full responsibility and accountability for the team members we
assemble and manage everyone in a seamless manner to the client

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
CREATIVE PROCESS
As the services of Group 2 are engaged – via approval of the supplied cost proposal –
a team meeting will kick off the project to ensure all parameters and expectations are
clearly defined
Our creative workflow process includes our entire team when initiating a project
Client presentations include two-three creative recommendations based on the
criteria supplied from the initial meeting
All designers participate to provide clients with our best recommendations from the
entire team vs. challenging one designer to develop varying strategies themselves
As a design direction is established, the selected creative is aligned with the designer
for complete execution, along with our account manager(s)
When the workload has been completed, all native files created by Group 2 are turned
over to clients for full ownership to use in any capacity going forward

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
BASECAMP
Our workflow utilizes our web-based 24 | 7 project management system,
Basecamp (BC)
BC allows all project participants to collaborate throughout the course of a
program for message and file postings, managing schedules, to-do’s, etc.
Email alerts are sent to all identified members with easy access to BC within
the email message
During the course of a program, BC becomes the repository for housing all
dialogue, files, and historical data for easy reference and retrieval during
(and after) the project

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Partial List of Clients
Alcoa Corporation
Applebee’s Restaurants
BBL Fleet
Bargain Warehouse
Best Companies Arizona
Birchmere Ventures
BlueTree Capital Group
Burns | White Law Firm
Casey White Law
Colorworks
Complete Healthcare Resources
Corporate Compensation Partners
Crofton Johnson
EQT Corporation
Federated Investors
Giant Eagle
Heinz USA
JD Fields Construction Products
Jergel’s Rhythm Grille
KC Collection
Leadership Adventures
McKesson Automation
Nova Chemicals
Pannier Graphics
Pittsburgh Business Group on Health
Pittsburgh Equity Partners
Pittsburgh Venture Capital
Association
Precision Musical Instruments –
Buzz Feiten
Society of Chemicals Industry
Solenture, Inc.
Talisman Energy
The Event Group
Three Rivers Venture Fair
UPMC
Vector Security
Walnut Grove Restaurants
X-Coal Energy Resources

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
B r a n d S t r at e g i e s

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Senator John Heinz Pittsburgh
Regional History Center
Giant Eagle
Look inside for meal ideas, serving suggestions and party tips!
entertaining
GUIDE
2011
starts with shrimp
the party
Shrimp pLatterS sF01
make a splash with our freshly prepared shrimp
platters, complete with cocktail sauce and
garnish. All shrimp is fully cooked and comes
tail on. Available in the following sizes:
• Colossal Shrimp Tray/available in 2 lb. trays
• Jumbo Shrimp Trays/available in 2 and 3 lb. trays
• Medium Shrimp Trays/available in 2 and 3 lb. trays
Fresh, tasty and tasteful, seafood never fails to impress
your party guests. And our seafood experts are eager to
share their knowledge so you can prepare these succulent,
mouthwatering delicacies at home with confidence.
17
premium WiLd
King Crab
LegS sF02
prized for their
fully cooked sweet
white meat. supremely
elegant and an alluring addition to
entertaining. Colossal sizes available
in select stores.
• 8 to 16 oz. per person
WiLd Warm and CoLd
Water LobSter taiLS SF03
mouthwatering, sweet and succulent.
premium lobster tails will push the
“wow” factor and bring your meal to a
new level.
• 6 to 8 oz. per person
Live north atLantiC
LobSterS sF04
Available at select locations. Take them
home live or steamed at no charge.*
• Sizes range from 1 to 4 lbs.
* Select locations only
Jumbo Lump Crab CaKe or
mini Crab nuggetS sF05
Our premium jumbo lump crab cakes
and mini crab nuggets are made fresh
in our stores with no fillers. Great for
entertaining.
*** TIP ***King crab or snowcrab legs are fullycooked
— just heatand serve foreasy entertaining!
18
marKet diStriCt®
CheeSeCaKe BK01
Choose Market District’s baked
New York-style cheesecake or other
wonderful flavors including decadent
white chocolate raspberry and caramel
turtle cheesecake. Can’t decide?
Try our sampler platter.
DeSSerTS
dazzling
*** TIP ***Ask your expert
cake decorat
or topersona
lize your
cake for your
special occasio
n.
19
Fudge CroWn CaKe BK03
Truly a chocoholic’s dream! Our four-layer
chocolate torte cake is frosted with Aunt
Martha’s finest chocolate butter crème
and fudge icings.
toaSted aLmond CaKe BK04
Our white almond cake is layered
with Bavarian crème, covered with
our exclusive Aunt Martha’s icing and
finished with sliced toasted almonds.
broWnie party tray BK06
An assortment of fresh chocolate brownies
made from scratch and topped with fudge
icing, german chocolate, peanut butter
and crème cheese icing.
• Tray contains 40 brownies
CooKie trayS BK02
Our cookie trays — always baked fresh
daily — make a tempting, delicious
presentation for your holiday party.
aunt martha’S® pieS BK05
extra rich and flaky crust with all-natural
fruit fillings — nothing artificial — just like
you would make at home if you had the
time! Choose from a variety of flavors
including apple, apple walnut, peach,
very berry and cherry.
20
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Abbott
P r i n t C o l l at e r a l
Brian Krummel Pittsburgh Equity Partners
NOVA Chemicals

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
E - C o m
Sheet Metal Workers’ Union
http://www.group2.com
Leadership Adventures
X-Coal
The Leadership QuestEQT
Complete HealthCare Resources

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
D i m e n s i o n a l
Gateway Health
Alli Gillis NOVA Chemicals
Feeling Blocks
NOVA Chemicals

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
B B L F LEET
Services PrOVIDed: Re-branding of a corporate fleet leasing company, currently ranked #10 nationally. Along with the new identity, G2D has
developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).
Tools that Empower.
People that Engage.
BBL Fleet.
Forover45years,BBLFleethasdeliveredonitspromisetoprovidethe
BestFleetManagementProgramsandCustomerServiceintheindustry.
Byblendingpeoplewithtechnology,ourcustomershaveexperienced
andreliedonourabilitytoservicethemthroughoutNorthAmerica.
ToolsthatEmpower.PeoplethatEngage.That’sBBLFleet.
BBL Fleet | 100 Old Pond Road | Bridgeville, PA 15017 | 412.221.2044
FOR MORE, GO TO
www.bblfleet.com

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
B EAT- P LAY
Services PrOVIDed: G2D created this non-conventional identity for a music company entering the highly-competitive industry.
The marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
B u r n s W h i t e
Services PrOVIDed: With a founding partner exiting the company (whose name was in the identity), the need for a complete
brand overhaul was necessary for this Pittsburgh-based law firm. G2D developed the new brand identity strategy and the
entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Ta l i s m a n E n e r g y U S A
Services PrOVIDed: Group 2 is the “Agency of Record” for the Talisman USA branding and marketing in the PA, TX and NY regions.
A complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences.
The Gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
C S S D
Services PrOVIDed: The Center for Sustainable Shale Development (CSSD) – launched in March of 2013 – is a new national organization
to advance the shale gas-drilling standards throughout the country and ultimately, the world. CSSD engaged Group 2 to develop their
entire brand identity, messaging, public relations, communications planning and strategic marketing platform to reach the global
marketplace with a new certification process.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
AL C OA
Services PrOVIDed: Working with Alcoa’s Human Resources group, G2D developed a complete marketing
and print collateral program to communicate the benefits choices available for both active and retiree audiences.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
P REMIERE P OINTE
Services PrOVIDed: G2D created a compelling brand identity and complete design platform for this executive-level real estate
management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Services PrOVIDed: This national steel manufacturer, headquartered in Houston, TX, retained Group 2 to create a print and electronic
marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.
J D F IELD S

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
HEIN Z
Services PrOVIDed: In order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives
to produce this 148-page cookbook. G2D designed this hardbound book and art directed a portion of the photography.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
NORTH WAY
Services PrOVIDed: A complete re-branding, communications planning and marketing strategy project for this large 4,000-member church.
G2D executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Services PrOVIDed: Jergel’s, a new 600-seat concert and restaurant venue in North Pittsburgh, looked to Group 2 to develop a complete brand identity
and marketing platform to promote their six-nights-per-week live music shows. A complete social media strategy will accompany the core marketing efforts.
J ERGEL’ s

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back nexthttp://www.group2.com
F e e l i n g B l o c k s
Services PrOVIDed: G2D was engaged to develop a brand identity, packaging system, Web site and a series of illustrations.
This is an educational product for young children who have difficulty expressing their feelings.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
R E T I R E M E N T S O L U T I O N S
S OLENTURE R e t i r e m e n t S o l u t i o n s
Services PrOVIDed: G2D developed the new company name, spear-headed qualitative research, public relations strategies, the identity system
and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.

4723 Butler Street
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com
Brand Strategies
Print Collateral
E-Com
Dimensional
Client Campaigns
:. BBL Fleet
:. Beat-Play
:. Burns White
:. CSSD
:. Alcoa
:. Premiere Pointe
:. JD Fields
:. Heinz
:. North Way
:. Jergel’s
:. Feeling Blocks
:. Solenture
:. Pannier Graphics
: :
back next
Services PrOVIDed: Pannier Graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged Group 2 to upgrade an
antiquated brand marketing strategy. All print collateral and electronic communications have been integrated into their key-industry target markets.
Pa n n i e r G r a p h i cs

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09.13 group 2_e_portfolio