As presented in Singapore on June 3, 2015 at CommunicAsia. Mobile’s role in multi-channel marketing and branding + Different screens, different marketing strategy and different investment dollars: can these be combined effectively? + Clarifying roles that different channels play in promoting marketing and measuring the degree of receptivity of message + Social meshing/stacking – understanding behaviours in Asia + How can we capture revenue from competing media?

1. Slides: www.j.mp/8mobilesecrets
#8mobilesecrets
Mobile + Social: Multi-channel Marketing and Branding
The 8 Secrets You Need to Know to Win with Mobile
"Mobile is not just a channel or a technology. Mobile is a ‘connector’ that
allows us to interface with the physical and digital worlds around us."
- Paul Berney, Co-Founder, mCordis and Former CMO and MD, MMA EMEA
Communicasia
3 June 2015
Ken Herron, Chief Marketing Officer and startup advisor
unified inbox | charitycheckin | DIALabrain | Travedoc | Worldbop
Kenherron@gmail.com
@Kenherron

2. Secret#1
Always start with:
1. WHAT AM I TRYING TO ACHIEVE?
2. WHO IS MY AUDIENCE?
3. WHERE DO THEY SPEND THEIR TIME?
4. WHAT DIFFERENTIATES MY PRODUCT?
www.j.mp/tweetsecret1
#8mobilesecrets
@KenHerron

3. Secret#2
Engage. Don't sell.
www.j.mp/tweetsecret2
#8mobilesecrets
@KenHerron

4. Secret#3
Mobile plays well
with others.
www.j.mp/tweetsecret3
#8mobilesecrets
@KenHerron

5. Secret#4
Mobile Is Intimate.
www.j.mp/tweetsecret4
#8mobilesecrets
@KenHerron

6. Secret#5
Mobile Is public.
www.j.mp/tweetsecret5
#8mobilesecrets
@KenHerron

7. Secret#6
Mobile Is noT about the buy.
mobile is about the buy and tell.
www.j.mp/tweetsecret6
#8mobilesecrets
@KenHerron

8. Secret#7
conversations must be
coherent across channelS.
www.j.mp/tweetsecret7
#8mobilesecrets
@KenHerron

9. Secret#8
mobile is contextual.
Ioc* powers iot.
*AreminderthatUnifiedInbox'sUnificationEngine™powersIoC!
www.j.mp/tweetsecret8
#8mobilesecrets
@KenHerron

11. Q&A
slides: www.j.mp/8mobilesecrets
#8mobilesecrets
@KenHerron

12. thank you!
slides: www.j.mp/8mobilesecrets
#8mobilesecrets
@KenHerron
UnifiedInbox.com CharityCheckin.com DialaBrain.com Worldbop.com TraveDoc.com