1. Curriculum Vitae
Ken Nevitt
Address: 12 Lord Road, Diss, Norfolk IP22 4HD
iPhone: 07577 409674 Telephone: Diss (01379) 643004
Email: ken_nevitt@mac.com
LinkedIn: uk.linkedin.com/in/kennevitt
Personal statement
I have been employed as a creative in the print industry since 1979, and have a broad-ranging,
comprehensive knowledge of the trade. I have excellent communication skills; can understand
and interpret complicated job briefs; work to tight schedules; welcome criticism; work alone
or in a team. I pride myself as a versatile, meticulous designer and have quick and clean
artworker skills. Hobbies include; painting landscape watercolours of the local area, building
PCs from scratch, and I have also gained my private pilots licence.
Employment
Kenge (July 2012 – present)
Position: Self-employed graphic designer
Responsibilities: Graphic design, concept work, and finished artwork up to pre-press.
Bounty (UK) Limited (November 1999 – July 2012)
Position: Graphic designer
Responsibilities: Bounty’s sole graphic designer working on design and artwork (including
client advertorials and adverts) to pre-press stage, for Bounty’s national guides, hospital
information booklets, healthcare professional publications, leaflets and promotional
literature, including Bounty Photography material.
GetSet Graphic Design (1994 – 1998)
Position: Senior graphic designer
Responsibilities: From design to finished art, servicing an extensive, broad range of clients.
Goodprint printers (1992 – 1994)
Position: Artworker
Responsibilities: Preparing finished artwork (digital & physical paste-ups) for press.
Plate making.
Flexfern Ltd (1988 – 1990)
Position: Shareholder/Director
Responsibilities: Graphic design, artwork, typesetting, camera operation, for all artwork
destined for publication.
Skills and expertise
Layout, typography, magazine (and newspaper) production, logo design, illustration,
advertising material, brochures, photography. Comprehensive AppleMac (and PC) computer
literacy – Adobe Creative Suite CS6 (InDesign, Illustrator, Photoshop, Adobe Acrobat Pro),
and QuarkXPress 9.
Education
Norwich School of Art and Design (1990 – 1992)
HND: Graphic design
Rydens County Senior School (1975 – 1979)
'O' levels in: Maths, English, Art, History, Geography, Aeronautics, Air Navigation, Biology

2. w w w . b r a n d i p e s . c o m
The Best
Brand Recipes
2013/14
Reinventing the Meal
Brand Chef:
Brandipes:
Sales contact:
Proposing company:
Reinventing the Meal
The Best Brand Recipes 2013/14
07779 639382 or sarah@brandchef.net
www.BrandChef.com
Brandipes Leaflet 2013-2014_Layout 1 11/02/2014 11:46 Page BC1

3. 32 The Best Brand Recipes 2013/14 The Best Brand Recipes 2013/14
Welcome to Brandipes 2013
Contents
Brand Chef synopsis ......3
Brandipes background ......4
Why will consumers love Brandipes?.......4
Research and the audience ......5
The book contents ......5
Get involved ......6
Sample recipe page ......7
What is Brand Chef?
A central point for the best brand recipes
in the UK.
Brand Chef Philosophy: To provide
consumers with innovative, tasty recipes
– with shortcuts.
Brand Chef Portfolio
• A yearly Book
Full of the best brand recipes
(brandipes) from top food brands
in the UK. ‘Brandipes: The Best
Brand Recipes 2013/14’
(Launching August 2013)
• A yearly Bookazine
Provided free to 50,000 food lovers in
the UK. (Contents mirror the book)
• A continually updated website
www.brandipes.com
(Launch Oct 2013)
• i’app
(Launch Oct 2013)
• Blog Roll
(Launch Oct 2013)
This menu of platforms will allow
consumers to find and use brandipes in
their favourite or most convenient format.
The Book: Synopsis
Brands have been providing recipes in
magazines for years and this is becoming
more and more popular as a result of
consumer interaction and usage.
Brand Chef provides a central point to
pull all of these brandipes together for
consumers. Providing quick, tasty home
cooking with practical short cuts, the
book is consistent with the demands on
modern life and popular market trends.
Project Overview
Following two years of moulding the idea
of Brand Chef into a functional Book,
Bookazine, eBook, i’app and online
facility, the project is ready
for launch.
The Brand Chef, Bookazine & Recipe book
brings together consumers favourite
brand recipes from 2013/14. These
recipes are hugely popular with
consumers, with 50% of consumers using
recipes within magazines.
Seven of the UK’s top selling books since
1998 are recipe books, five of which are
based around easy, quick recipes or
learning to cook for beginners. This is
exactly the service that Brand Chef
provides. Further research into the food
market, trends and key recipe book
buyers provides the basis for enormous
potential in book sales, with a core
market of 15m; 30% of which purchase
recipe books.
Brand Chef will take on a strong Brand
identity of its own, providing appeal to
both brands and the target market. The
styling of the brand will immerse itself in
confidence by emanating a 1960’s image
with a modern edge. This 60’s style will
remind target consumers of their family
life, mums cooking and reflect the ‘simple’
times. The modern edge will portray the
concepts time saving ingredient and
trend setting appeal.
The book’s contents will straddle
all main recipe categories, but will
be skewed to the most popular current
trends e.g. slow cooking / baking /
eastern. This is possible due to: the ability
to identify the most used and highly rated
recipes, mainly through online stats.
Brand Chef is unique: There is no other
physical book in the market which
provides this central ground for
communicating this widely used and
appreciated content. It brings brands and
consumers together in a blatant manner.
Brands satisfy consumer’s needs and visa
versa, so why shouldn’t their innovative
methods for cooking provide a best seller?
Brand Chef Synopsis
Brandipes Leaflet 2013-2014_Layout 1 11/02/2014 11:46 Page 2

4. 4 5The Best Brand Recipes 2013/14 The Best Brand Recipes 2013/14
So what is Brandipes?
Pronounced Brand+(rec)ipes, it is a
central hub for the best brand recipes in
the UK. Some may say that Brandipes is
all about cheating, but I prefer to say it’s
about sensible creativity.
It could be making an easy lasagne using
a condensed mushroom soup for white
sauce or making a spag bol tastier by
adding Marmite or it’s an innovative
concoction from a brand.
What these all have in common is that
they use the expertise of 100’s of years of
brands experience and knowledge, to
make our lives easier, cooking quicker
and tastier, yet still allowing us to feel like
creative kings of our own kitchens.
Where did the idea come from? Looking
back over my own family life and those
around me I recognised a change in
lifestyles and food consumption, and saw
a gap for something new and fresh to fulfil
our everyday needs. Long gone are the
days when many of us have the luxury of
one partner / parent being a home keeper.
This person has in many cases been
replaced by the need for everyone to get
involved so our chores can be done
quicker, easier and with no impact on the
quality of the results.
In the kitchen this means that most days
we don’t have the time (or sometimes the
energy) to cook from scratch anymore.
Occasionally I, like many others, make
more time for entertaining (and
sometimes even impressing) friends, but
on everyday evenings I crave for
something quick and easy but still with
some element of creativity or cooking.
One of the most increasingly popular and
useful tools out there have been Brand
Recipes typically found in magazines.
Many people lack the organisational
qualities and/or time needed to keep an
orderly file of any useful recipes found,
whether from magazines or the web.
These need a safe home, and and therefore
Brand Chef are compiling the first edition
of Brandipes.
The Bookazine
The following pages outline the rational,
opportunities and costs of getting involved
in this project. Becoming involved early
will also provide your brand with free
coverage within much of the Brandipes
portfolio, it will also mean first options
on all other future opportunities to
reach the Brandipes audience.
Everyone at Brand Chef looks
forward to your feedback on this
opportunity and working with
you on the project as its
media develops.
The Brand Chef Recipe book brings
together consumers favourite brand
recipes from 2013.
• 50%* of consumers use recipes within
magazines, most of which contain a
brand name.
• 7 of the UK’s top selling books since
1998 are recipe books, 5 of these are
based around easy, quick recipes or
learning to cook.
• 49%* of those who do not have time to
spend on preparing and cooking food,
claim that they like trying new recipes
– hence Brandipes will be well used and
loved even by consumers who enjoy
cooking from scratch.
• 42.8%* of the population are
interested in recipes in magazines, with
a skew towards women (55% interest).
Why consumers
will love Brandipes?
Brandipes background
TGI panel research analysis indicates a
wide appeal for Brandipes, but indicates
two main primary target audiences.
Core target audience:
ABC1 women aged 25-44 (15m
consumers) – time poor, interested in
cooking with simple shortcuts.
• 62% are interested in recipes
in magazines
• 72% like trying new recipes
• 64% get pleasure out of food
• 61% like trying new food products
• 50% state their family spends a lot
on food
• 56% look for practical information
(e.g. recipes and decoration ideas)
• They account for 33% of all cookery
book sales
• 51% look for practical information
online (e.g. recipes and decoration
ideas), they account for 43% of the
population doing this
Conclusion: The statistics indicate a high
propensity for this core audience to be
interested in the Brand Chef offering.
This core target group provides a
potential audience of 5m off line (33%
of 15m) and 7.6m online (51% of 15m).
These statistics remain strong for those
outside of the ABC1 classification.
Secondary target audience:
15-25 years olds (9m consumers) –
consumers who are learning to cook,
using shortcuts which brands provide to
increase their confidence in the kitchen.
• 52% are interested in recipes
in magazines
• 65% like trying new recipes, yet only
44% prefer cooking from scratch –
indicating a predisposition to use
pre-prepared products for shortcuts
• 57% get pleasure out of food
• 56% like trying new food products
• 48% state their family spends a lot
on food
• 41% look online for practical
information (e.g. recipes and
decoration ideas)
• They account for 9.5% of all cookery
book sales
Conclusion: The statistics indicate a high
propensity for this audience to be
interested in the Brand Chef offering.
This secondary target group provides a
potential audience of nearly 1m off line
(9.5% of 9m) and 3.7m online
(41% of 9m).
Consumer Benefits:
• Interest of many consumers already
established (through research above)
• A central point to save ripped out
magazine recipes, which often mislaid.
• A great gift
• Unique
• Already emotionally connected with
the brands
• Make tastier recipes quicker
• Perfect for time poor consumers
• Making cooking more creative
– yet easy
• Inspirational
The Best Brand Recipes 2013/14
Brand Chef is full of ‘Brandipes’ – (Brand
(rec)ipes) recipes carefully crafted by
brands. These give a varied and
inspirational range of short cuts to tasty
meals, covering an array of cooking styles
and course, including but not exclusive to:
• Brandipes usage
• Speedy Kitchen tactics
• Larder Staples
• Tips
• Recipes
• Breakfasts
• Starters
• Snacks
• Main courses
– Fish
– Beef
– Chicken
– Lamb
– Vegetarian etc.
• 60’s / 70’s / 80’s themes
• Low fat meals
• Slow cooking
• Inspired Events: BBQ’s, Halloween,
Who are the
Brandipes audience?
Brandipes contents
First Stage of Brandipes
*Source: TGI Q2 2011
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5. 6 7The Best Brand Recipes 2013/14 Sample branded recipe page
Instructions
1 Pre-heat the oven to 190˚C, gas mark 5
and have ready a roasting tin.
2 Cut the courgettes and peppers into
chunky bite sized pieces and place in a
bowl with the onion and garlic. Halve
the sun-dried tomatoes and add to the
vegetables with the tomato oil. Chop or
tear the sage, mix well together and
place into the roasting tin. Bake for 25-
30 minutes until the vegetables soften
and begin to brown.
3 Meanwhile cook the pasta until al dente
(around 10-12 mins).
4 Drain the pasta and return to the
saucepan. When the vegetables are
ready add them to the cooked pasta.
Stir in the Philly and the stock while the
mixture is hot so that a creamy sauce is
made. Season to taste and enjoy.
Philly roasted
veg pasta
Prep time: 15 minutes
Cook time: 30 minutes
Serves: 4
www.philadelphia.co.uk
Typical values Per serving
Energy 1042.8kJ / 249.0 kcal
Protein 9.3g
Carbohydrate 30.5g
of which Sugars 10.6g
Fat 10.6g
of which Saturated Fat 3.3g
Fibre (Englyst) 6.8g
Sodium* 0.3g
*Equivalent as Salt 0.8g
Nutritional information
Christmas, Easter, Pancake Day, Valen-
tines and Firework night.
• The buffet
• Fun kids meals / Picnic Hamper
• Desserts
• Cakes
• Drinks
This is a yearly book and the content
can change with consumer preference
and demands.
Indexing
The book contents format will be styles of
food as above.
Indexing will be in two formats:
• Alphabetical recipe order
• By brand
Circulation and Mechanics
There will be two versions of the first
edition of Brandipes, the first in a
magazine quality and style (Bookazine),
50,000 copies of which will be distributed
to a key target influential foody audience
by the Brand Chef stands at the Good
Food shows 2013, as well as used in
giveaways and other shows targeting the
two target audiences.
The second version will be the book
version. This will be marketed through
social media, food blogging, and relevant
website partners through competitions,
giveaways and content sharing.
There is no guarantee of the additional
volume sold, but there is a guarantee that
50,000 copies will reach food lovers in the
UK. Hard work and expertise will go into
the PR and marketing required to further
increase this coverage through website
optimisation, eBook marketing and this
additional coverage should be seen simply
as a bonus at the end of the year as it is
not charged for.
Get a Taste:
• 1 recipe £2.000 (0.04p CPC)
(All recipes can have at least 1 full
colour image)
• 3 Recipes £5,600
• 10 Recipes £17,000
• Tips content £500 each
Up to 150 words, brand logo plus one
full colour image
• Larder Staple £500 each
(DPS near front of book – product
image and why this is a staple
(up to 10 words)
• Partner Package £21,000 Including:
Back page partner logo, 10 recipes with
images, 5 tips content throughout the
book, 1 tips page and 1 larder staple.
This will also provide partner status at
show events, within PR and online for
6 months.
Each recipe will be given their respective
brandipe code(s) for consumers to easily
identify what benefit their brand brings to
the recipe.
Notes
• Recipe selection is on a first come first
serve basis; we wouldn’t have two
lasagne recipes for example but would
happily talk about combining ideas, to
suit the consumer.
• Contracts contain agreement of recipe
usage on other Brandipes platforms
and promotions.
• Reductions are available for any mar-
keting or PR partnerships.
Bookazine Calendar
Booking deadline 31st March
Page designs and
sign-off
April / May
Printing schedule June
Advance copies 30th August
Distribution Sept – Dec 2013
Web
Design from April
for Sept Launch
eBook launch August 18th
Get your brand involved
Brandinotes
This recipe was developed in the Philadelphia kitchens and has received
5 star ratings by users.
This area can include the brand website, stories, history or other hints and tips.
There will also be a link directly to this recipe on Brandipes.com
Ingredients
2 medium courgettes
2 peppers, 1 red and 1 yellow
1 red onion, peeled and cut into
about 12 wedges
2 cloves garlic, peeled and finely sliced
50 g sun-dried tomatoes in oil
1.5 tbsp of the oil from the tomatoes
1 tbsp chopped fresh sage
300 g wholewheat penne pasta
120 g Philadelphia Light
approx 50ml hot vegetable stock
Brandipes Leaflet 2013-2014_Layout 1 11/02/2014 11:46 Page 6

6. 3130
Hayfever Hayfever
For most sufferers,
symptoms are confined
to nasal symptoms such
as runny noses or
congestion, post-nasal
drip, and sneezing, as
well as inflamed and
itchy eyes, and sinusitis.
In some, though, it can
lead on to respiratory
tract symptoms such
as asthma.
Medication is perhaps the most common
method of treating allergy, though.
Antihistamines and topical steroids are safe
to use in the general population, but advice
must be sought from a health professional
when pregnant (see panel, right).
Treatment
There is a wide range of medical and non-
drug hayfever and allergy treatments
available. Different treatments affect
different people, depending on how severe
their symptoms are, so it is worth seeking
advice first.
Hayfever, or allergic rhinitis, is
never much fun, especially as
the warm weather and being
outdoors will bring symptoms
to the fore.
What are the likely
culprits?
Any substance that causes an allergic
reaction is called an allergen. Grass pollen is
the most common allergen, usually
occurring from about May to July. Allergy to
tree or shrub pollen, such as catkins, tends to
be in the spring, while weed allergens, such
as from ragwort, are released at the end of
the summer and into the autumn.
Moulds and fungi allergens can also cause
seasonal allergic rhinitis, but they may be
present year round, for example in a poorly
ventilated house. Similarly, dust mite allergy
and allergy to pet dander create persistent
allergic rhinitis symptoms.
Medical therapies
• Antihistamine tablets (liquid forms
are available for children)
• Eye drops
• Nasal sprays
• Desensitisation therapy
(injections or tablets)
• Allergy testing.
Alternative remedies
• Applying petroleum jelly round the
nostrils might trap pollen as it is inhaled
• Avoid drying clothes and bedding on
the clothesline outside if the pollen
count is high
• Shower and wash hair regularly
• Keep windows closed
• Wrap-around glasses can help keep
pollen away from the eyes.
The inflammatory
response
Symptoms occur when the body’s immune
system overreacts to an allergen and makes
an antibody (IgE). The antibody releases
inflammatory mediators (chemicals) from
cells, and cause the cells to swell and to
become ‘leaky’, creating inflammation,
irritation and excess secretions.
Some mediators, such as histamine, work
quickly causing the common symptoms of
sneezing,itching, a runny nose, and itchy
and red, watery eyes. Others work more
slowly, causing a blocked or stuffy nose,
which may in turn lead to headaches and
difficulty sleeping.
Managing symptoms
The best approach is to avoid or remove the
allergens, if at all possible. Keeping windows
closed if pollen is in the air, or cleaning the
home regularly may provide some defence,
and products are available that can be
applied to the coats of family pets to
reduce dander.
Hayfever and allergy
in pregnancy
Pregnant women may have to deal
with the added impact of all that
sneezing on weakened bladders. A fifth
of pregnant women will experience
pregnancy-induced rhinitis, even if they
have no allergies.
Most manufacturers of antihistamines
advise against using antihistamines
during pregnancy and last September,
the British Society for Allergy and
Clinical Immunology (BASCI), issued
guidelines recognising that most
medications will indeed cross the
placenta, but the BSACI does gives the
go-ahead for some medicines, saying
that prescribers should consider the
benefits to the patient and the
potential risk to the foetus. Pregnant
women should always check with
their GP first.
• Antihistamines such as
chlorphenamine, loratadine and
cetirizine are likely to be safe
• Avoid decongestants
(e.g. pseudoephdrine, phenylephrine,
ephedrine, xylometazoline,
oxymetazoline)
• Cromone eye drops (sodium
cromoglicate and nedocromil
sodium) are considered the safest
drugs to recommend during the
first trimester
• Steroidal nasal sprays, such as
beclometasone, fluticasone and
budesonide , have good safety
profiles and are regularly used by
pregnant women with asthma.
Use at the lowest effective dose,
where possible.
The British National Formulary (BNF)
adds that sedating antihistamines,
if used in the third trimester, can have
an adverse affect on the newborn baby
who may show signs of irritability,
paradoxical excitability and tremor.
Sources
Allergy UK. http://www.allergyuk.org/fs_rhinitis.aspx
BNF 61. March 2011. BMJ Group and RPS Publishing.
http://bnf.org/bnf/index.htm
‘Management of allergic and non-allergic rhinitis: a
primary care summary of the BSACI guideline’.
Angier E, et al. Prim Care Resp J 2010; 19(3): 217-222
Hayfever
Hayfever is the most common allergic
disease - about 15% of the population
suffer from this condition.
Bounty Journal 1_11 01-32_Layout 1 11/02/2014 11:42 Page 30

7. Re-string @
Email: info@leisure-sport.co.uk Web: leisure-sport.co.uk
Twitter: DissSportsShop Facebook: Leisure Sport of Diss
Tel: 01379 644226

9. Free trial play
Text S2S to 89944
or scan
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Tremulus zothecas iocari saburre,
utcunque optimus fragilis
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