K^2 London Presentation: The How of the How - Nick Smith

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The document discusses five principles for success: 1) Keep things simple to appeal to consumers; 2) Consumers appreciate simplicity and notice complex things; 3) Build relationships with consumers to create goodwill; 4) Make decisions based on data about what consumers want; 5) Surround yourself with talented people to accomplish goals.

“The how of the how”

Copyright 2014 Manifesto All rights reserved 2

Copyright 2014 Manifesto All rights reserved 3

Copyright 2014 Manifesto All rights reserved 5

Copyright 2014 Manifesto All rights reserved 8

Copyright 2014 Manifesto All rights reserved 10
1- Simplicity is
the glue

Copyright 2014 Manifesto All rights reserved 11
2- Consumers
notice

Copyright 2014 Manifesto All rights reserved 12
3- Make
friends

Copyright 2014 Manifesto All rights reserved 13
4- Let the
data decide

Copyright 2014 Manifesto All rights reserved 14
5- Work with
the best

Copyright 2014 Manifesto All rights reserved 15

Copyright 2014 Manifesto All rights reserved 16

Thank you.
Copyright 2014 Manifesto All rights reserved 18
1- Simplicity is the glue
2- Consumers notice
3- Make friends
4- Let the data decide
5- Work with the best

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K^2 London Presentation: The How of the How - Nick Smith

1. “The how of the how”

2. Copyright 2014 Manifesto All rights reserved 2

3. Copyright 2014 Manifesto All rights reserved 3

4.

5. Copyright 2014 Manifesto All rights reserved 5

6.

7.

8. Copyright 2014 Manifesto All rights reserved 8

9.

10. Copyright 2014 Manifesto All rights reserved 10 1- Simplicity is the glue

11. Copyright 2014 Manifesto All rights reserved 11 2- Consumers notice

12. Copyright 2014 Manifesto All rights reserved 12 3- Make friends

13. Copyright 2014 Manifesto All rights reserved 13 4- Let the data decide

14. Copyright 2014 Manifesto All rights reserved 14 5- Work with the best

15. Copyright 2014 Manifesto All rights reserved 15

16. Copyright 2014 Manifesto All rights reserved 16

18. Thank you. Copyright 2014 Manifesto All rights reserved 18 1- Simplicity is the glue 2- Consumers notice 3- Make friends 4- Let the data decide 5- Work with the best