K8 - Research from Facebook and Kenshoo

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Presentation from Kenshoo's Josh Dreller shared at Kenshoo's K8 Summit on September 9th, 2013 in which he shares research performed by Kenshoo on Facebook performance, FBX, and multi-touch attribution

Technology Business

| Kenshoo: Proprietary and Confidential
1
Research: Facebook and Kenshoo
Josh Dreller – Director Marketing Research, Kenshoo
Rob Creekmore – Attribution Lead, Facebook

| Kenshoo: Proprietary and Confidential
2
RECENT CLIENT PERFORMANCE
Q2 vs. Q1, 2013

| Kenshoo: Proprietary and Confidential
3| 3| 3

| Kenshoo: Proprietary and Confidential
4| 4| 4

| Kenshoo: Proprietary and Confidential
5| 5| 5

| Kenshoo: Proprietary and Confidential
6| 6| 6

| Kenshoo: Proprietary and Confidential
7| 7| 7

| Kenshoo: Proprietary and Confidential
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| Kenshoo: Proprietary and Confidential
9| 9| 9

| Kenshoo: Proprietary and Confidential
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| Kenshoo: Proprietary and Confidential
11
MULTI-TOUCHATTRIBUTION
August, 2013

| Kenshoo: Proprietary and Confidential
12

| Kenshoo: Proprietary and Confidential
13
First Click
Result: the FirstAd model attributed
30% more value to Facebook than the
LastAd model.

| Kenshoo: Proprietary and Confidential
14
Divide Equally
Result: the Divide Equally model
attributed 16% more value to
Facebook than the LastAd model.

| Kenshoo: Proprietary and Confidential
15
Prefer First
Result: the Prefer First model
attributed 20% more value to
Facebook than the LastAd model.

| Kenshoo: Proprietary and Confidential
16
Prefer Last
Result: the Prefer Last model
attributed 12% more value to
Facebook than the LastAd model.

| Kenshoo: Proprietary and Confidential
17
U-Shaped
Result: the U-Shaped model attributed
15% more value to Facebook than the
LastAd model.

| Kenshoo: Proprietary and Confidential
18
Josh.Dreller@Kenshoo.com

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K8 - Research from Facebook and Kenshoo

1. | Kenshoo: Proprietary and Confidential 1 Research: Facebook and Kenshoo Josh Dreller – Director Marketing Research, Kenshoo Rob Creekmore – Attribution Lead, Facebook

2. | Kenshoo: Proprietary and Confidential 2 RECENT CLIENT PERFORMANCE Q2 vs. Q1, 2013

3. | Kenshoo: Proprietary and Confidential 3| 3| 3

4. | Kenshoo: Proprietary and Confidential 4| 4| 4

5. | Kenshoo: Proprietary and Confidential 5| 5| 5

6. | Kenshoo: Proprietary and Confidential 6| 6| 6

7. | Kenshoo: Proprietary and Confidential 7| 7| 7

8. | Kenshoo: Proprietary and Confidential 8| 8| 8

9. | Kenshoo: Proprietary and Confidential 9| 9| 9

10. | Kenshoo: Proprietary and Confidential 10| 10| 10

11. | Kenshoo: Proprietary and Confidential 11 MULTI-TOUCHATTRIBUTION August, 2013

12. | Kenshoo: Proprietary and Confidential 12

13. | Kenshoo: Proprietary and Confidential 13 First Click Result: the FirstAd model attributed 30% more value to Facebook than the LastAd model.

14. | Kenshoo: Proprietary and Confidential 14 Divide Equally Result: the Divide Equally model attributed 16% more value to Facebook than the LastAd model.

15. | Kenshoo: Proprietary and Confidential 15 Prefer First Result: the Prefer First model attributed 20% more value to Facebook than the LastAd model.

16. | Kenshoo: Proprietary and Confidential 16 Prefer Last Result: the Prefer Last model attributed 12% more value to Facebook than the LastAd model.

17. | Kenshoo: Proprietary and Confidential 17 U-Shaped Result: the U-Shaped model attributed 15% more value to Facebook than the LastAd model.

18. | Kenshoo: Proprietary and Confidential 18 Josh.Dreller@Kenshoo.com

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