The document outlines the history and solution of Kenshoo, starting as a search marketing service and software company in 2006, expanding to offer enterprise search software in 2008 after receiving funding, and growing to support local search automation, social media targeting, and cross-channel optimization by 2011, with the goal of simplifying customer acquisition and retention across advertising channels through a technology-driven approach.

1. Kenshoo: Proprietary and Confidential Information | 1
The marketing universe: consumers and brands are
lost
Source: Opte.org
SoS
Industry plagued by
services companies relying
on manually spending ad budgets
Advertisers struggle
to find customers in
the digital world

2. Kenshoo: Proprietary and Confidential Information | 2
The Kenshoo story
2006
Search: Service?
Software?
Source: Opte.org

3. Kenshoo: Proprietary and Confidential Information | 3
2007
POC: Service +
Software
The Kenshoo story
Source: Opte.org

4. Kenshoo: Proprietary and Confidential Information | 4
The Kenshoo story
2008
Enterprise Search: Software!
(Sequoia Capital, Arts Alliance)
Source: Opte.org

5. Kenshoo: Proprietary and Confidential Information | 5
2009
Local Search: Automation and
Scale
The Kenshoo story
Source: Opte.org

6. Kenshoo: Proprietary and Confidential Information | 6
2010
Social: Targeting and Branding
The Kenshoo story
Source: Opte.org

7. Kenshoo: Proprietary and Confidential Information | 7
2011
Optimization: Integration and
Attribution
The Kenshoo story
Source: Opte.org

8. Kenshoo: Proprietary and Confidential Information
Kenshoo: Proprietary & Confidential
Information |
8
The Kenshoo solution
Technology driven approach that dissolves channels fragmentation
and diversification by simplifying paid customer acquisition and
retention

9. Kenshoo: Proprietary and Confidential Information | 9
The Kenshoo Solution