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Definition
+ Communication
Spring 2012 BSc Exhibition
December 12, 2011
Roles
Anita Su             Account Planning + Research
Jonathan Rodriguez   Information Architecture + Design
John Kozak           Event Planner + Usability
Now What?
Revise Identity
Distribute + Receive Surveys
  Interview Students
     Select Stories + Work to Exhibit
Design Exhibit Display
  Plan Events
     Finalize Exhibit
Finalize Banner
Compile Hand-Off Manual
Top Line View


   “Master critical thinking, problem solving,      “Work effectively with other creative
   and strategic planning. You’ll learn how to        individuals. Think creatively, understand
   present your work clearly and persuasively.”       how artists work, and comprehend the
                                                      role of art and design in the
                                                      contemporary marketplace.”




Minneapolis College of                            Ringling College of
Art and Design                                    Art and Design

MCAD focuses on directing your passion             Ringling focuses on creative process and
to your own path. You’ll learn skills that can     business skills. Similar to MCAD in size, age,
be applied to most any professional arena          career paths, price, but with real and detailed
and learn to share your thoughts visually and      student narratives we can connect with.
verbally. What’s missing? People.




        Analysis
DREAMERS WELCOME   SPRING EXHIBITION
DREAM
VISUALIZE
BECOME
PROGRESS
INDIVIDUALITY
REALITY




ASPIRATIONS
RETROSPECTIVE




VISUALIZATION
Fresh.
Banner 1
Safe.
Banner 2
What if?
We are the Anchor.
The theme is defined by the self.
Through defining us, we organically
define the whole.

We are DNA.
The Big Bang
How to execute the
Spring Bachelor of Science Exhibition
What We Do
                 Process
                 BSc Program, Careers

                                   The
                                   Exhibit is the
                                   Bridge Between




(Overarching Philosophy)
                                Who We Are
                                Passion
Show the public our world:      Non Academic
What we do and who we are.
You will need:
  Hanging Transparencies       QR Codes
  Personal “Artifact” System   Vinyl Graphics
  Chalk Surfaces, Chalk        Digital Projectors
  Student Stories + Quotes     Student Work
  Pool Table(s)                Photo Documentation
  Play Spaces                  Balloons
  Metallic Wire                Approval!
  Inkjet Prints
Proposed
IA Design
Interconnected Information
Print Graphics
Play Spaces
Personal Artifacts
BILLIARDS



                                   LEAD GRAPHICS
                  PAST   HANGING
                         BANNERS




              STUDENT
CHAT          STORIES
Be it inspiring social revolution or visualizing an ad   We believe in making things happen—In affect-
                                 campaign, we believe in dreaming and doing.              ing our global culture and driving us all forward.

                          FOR PASSION. POTENTIAL. DREAMERS AND DO’ERS. POSSIBILITIES. AND, YOU, ONLY.


                             We seek passion, creativity, and research. Those who not                                      Our curriculum is shaped by you.
                             only ask, “what if?” but seek to make a difference.                                           Your passions and interests will always drive
                                                                                                                           you—here, they drive your work.




CAITLIN SIDEY                                                                                                                                     GINA RIOS

     “Our curriculum is                                                                                                                                      “Our curriculum is shape
     shaped by you.                                                                                                                                          Your passions and intere
     Your passions and in-                                                                                                                                   you—here, they drive yo
     terests will always drive            WISCONSIN FASHION WEEK
     you—here, they drive
     your work.”
Collecting
Stories
QR
Guidelines
DISINTEREST
                  Graphic Lead,
                  Few Headlines, Images

CASUAL OBSERVER
                  Secondary Headlines,
                  Some Body Copy

ENGAGED
                  Most Body Copy

HUNGRY FOR MORE
                  QR Code to Further
                  Reading / Content
QR GUIDELINES




       Compatible
       Not Required for Experience
       Supplied Instructions for Uninitiated
Event
Planning
Philosophy
Jasonthe future is
Investing in
             Castino
his priority.
Alex Duncan
Making ideas
meaningful is his passion.
Annie imagination
Transforming
             Swanson
is her forte.

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MCAD BSc 2012 Exhibition Plan

  • 1. Definition + Communication Spring 2012 BSc Exhibition December 12, 2011
  • 2. Roles Anita Su Account Planning + Research Jonathan Rodriguez Information Architecture + Design John Kozak Event Planner + Usability
  • 3. Now What? Revise Identity Distribute + Receive Surveys Interview Students Select Stories + Work to Exhibit Design Exhibit Display Plan Events Finalize Exhibit Finalize Banner Compile Hand-Off Manual
  • 4. Top Line View “Master critical thinking, problem solving, “Work effectively with other creative and strategic planning. You’ll learn how to individuals. Think creatively, understand present your work clearly and persuasively.” how artists work, and comprehend the role of art and design in the contemporary marketplace.” Minneapolis College of Ringling College of Art and Design Art and Design MCAD focuses on directing your passion Ringling focuses on creative process and to your own path. You’ll learn skills that can business skills. Similar to MCAD in size, age, be applied to most any professional arena career paths, price, but with real and detailed and learn to share your thoughts visually and student narratives we can connect with. verbally. What’s missing? People. Analysis
  • 5.
  • 6. DREAMERS WELCOME SPRING EXHIBITION
  • 12.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23.
  • 24.
  • 26.
  • 27. What if? We are the Anchor. The theme is defined by the self. Through defining us, we organically define the whole. We are DNA.
  • 28. The Big Bang How to execute the Spring Bachelor of Science Exhibition
  • 29. What We Do Process BSc Program, Careers The Exhibit is the Bridge Between (Overarching Philosophy) Who We Are Passion Show the public our world: Non Academic What we do and who we are.
  • 30. You will need: Hanging Transparencies QR Codes Personal “Artifact” System Vinyl Graphics Chalk Surfaces, Chalk Digital Projectors Student Stories + Quotes Student Work Pool Table(s) Photo Documentation Play Spaces Balloons Metallic Wire Approval! Inkjet Prints
  • 31. Proposed IA Design Interconnected Information Print Graphics Play Spaces Personal Artifacts
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. BILLIARDS LEAD GRAPHICS PAST HANGING BANNERS STUDENT CHAT STORIES
  • 38. Be it inspiring social revolution or visualizing an ad We believe in making things happen—In affect- campaign, we believe in dreaming and doing. ing our global culture and driving us all forward. FOR PASSION. POTENTIAL. DREAMERS AND DO’ERS. POSSIBILITIES. AND, YOU, ONLY. We seek passion, creativity, and research. Those who not Our curriculum is shaped by you. only ask, “what if?” but seek to make a difference. Your passions and interests will always drive you—here, they drive your work. CAITLIN SIDEY GINA RIOS “Our curriculum is “Our curriculum is shape shaped by you. Your passions and intere Your passions and in- you—here, they drive yo terests will always drive WISCONSIN FASHION WEEK you—here, they drive your work.”
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  • 43. DISINTEREST Graphic Lead, Few Headlines, Images CASUAL OBSERVER Secondary Headlines, Some Body Copy ENGAGED Most Body Copy HUNGRY FOR MORE QR Code to Further Reading / Content
  • 44. QR GUIDELINES Compatible Not Required for Experience Supplied Instructions for Uninitiated
  • 46. Jasonthe future is Investing in Castino his priority.
  • 48. Annie imagination Transforming Swanson is her forte.