The document discusses a webinar about what makes a health app effective. It lists 10 reasons why connectivity is important for health apps, including allowing for patient support through connected networks, managing behavior change by delivering education at the point of need, and improving healthcare outcomes by differentiating brands through improved patient outcomes. The webinar also discussed types of connected health apps and reasons connectivity can help compile health behaviors and integrate with healthcare systems.

1. TODAY’S WEBINAR:
WHAT MAKES A HEALTH APP EFFECTIVE?
AUDIO:
Please be sure that your
computer’s speakers are turned on!
(there is no phone dial-in)

4. Consumer Health Apps for Apple’s iPhone

5. Consumer Health Apps for Apple’s iPhone

6. Consumer Health Apps for Apple’s iPhone

7. Consumer Health Apps for Apple’s iPhone

18. Ten Reasons for Connected Healthcare Apps
• Types of “Connected”
• Front end
• Back end
• Service layer
mobihealthnews webinar 11-17-2011

19. 10 Reasons for Connectivity
Reason #10: Patient Support
• Behavior change support network: FHM, HCP, CDE…….
• Medication adherence example
• Data driven conversations
Reason #9: Multimodal world
• Planning on a portal
• Execution on mobile
• Education example – watch anywhere
mobihealthnews webinar 11-17-2011

20. 10 Reasons for Connectivity
Reason #8: Personalized Applications
• Reminders and alerts the way you want them
• Profile information
• Health data access rights
• Data import and display
• Co morbid patient
Reason #7: Managed Behavior Change
• Education delivered at point of need
• Levels or functions pushed based on progress
• Rewards points
mobihealthnews webinar 11-17-2011

21. 10 Reasons for Connectivity
Reason #6: Sensor Integration
• Ease data entry burden
• Improve data quality
• Improve diagnosis of disease
• Lower treatment costs
• Improve outcomes
Reason #5: Care Plan Implementation
• Planning on a portal by HCP
• Defined workflows
• Rules based triggers – alerts, instructions
mobihealthnews webinar 11-17-2011

22. 10 Reasons for Connectivity
Reason #4: Integration to HC Systems
• ECG monitoring stations
• EMRs
• Nurse call centers
• Aggregate, cleanse and format data
Reason #3: Compile Health Behaviors
• With permissions and returned value
• Add physiological parameters from sensors
• Combine with outcomes data
mobihealthnews webinar 11-17-2011

23. 10 Reasons for Connectivity
Reason #2: Marketing informatics
• Augment or replace traditional market research
• Segment and message – adherence example
• Inform messaging for other channels
• eCommerce – coupons, rewards, loyalty programs, etc.
Reason #1: Improved healthcare outcomes
• Differentiate your brand through improved outcomes
• Get more patients diagnosed earlier
• Lower healthcare costs – better adherence, intervention, etc
mobihealthnews webinar 11-17-2011

24. 10 Reasons for Connectivity
Bonus Reason: Leverage
• Plug and play front end
• Configurable Service Layer functionality
• Large Behavioral Health data sets
• Easier integration to healthcare systems
mobihealthnews webinar 11-17-2011

25. WHAT MAKES A HEALTH APP EFFECTIVE?
Q&A