Learn the essential skills of lead generation! Your business needs traffic to survive.

1. LEAD GENERATION
Version 1.0
A detailed
checklist

2. Lead Generation
List/Notes
Create a list of the forums and websites
your target customers would most likely
visit.
Review the most popular questions on the
site and contribute with your input where
applicable. (Don’t be spammy...just add a
link in your signature or specifically to a
resource on your site that helps answer
the questions) Try to answer/write at least
5 questions/posts.
Blog with a call to action.
Look for opportunities to do a guest post
or cross promote with a guest blog. (Tip:
Look for complementing services. For
example, if you sell peanut butter, cross
promote with someone selling bread/)
Optimize your landing page responses
and auto-responder to generate additional
referrals. Your KickoffLabs landing page
makes it easy to track and ask for
referrals and set up email autoresponders.
Consider an adwords campaign or paid
advertising. What are popular search
terms, and how much does each click
cost? What kind of conversion rate do you
need to break even?
Reach out directly to people or business
that can use your service. Even if they
don’t need your service now, you can
learn a lot by talking to potential
customers. Note what objections they
had, their pain points and any other
meaningful comment they may have
made.
For more, go to www.kickofflabs.com!