1. KIM R. ELDER
727 Olde Towne Lane, Marietta, GA 30068 • 404-308-0595 • kreatlanta@yahoo.com
Account Executive
Results-driven sales and business development professional offering over 17 years of success in product
management, brand recognition, and employee coaching. Adept at creating aggressive sales and
marketing strategies to exceed revenue growth targets and increase profit margins while achieving long-
term client and vendor relationships.
Professional skills and abilities:
• Training & Development • Client Relations • New Account Acquisition
• Outside sales • Contract Negotiations • Strategic Planning
• New Product Task Force • Trade Shows • Marketing Campaigns
• Medical Devices & Equipment • Pharmaceutical Sales • Advertising Sales
PROFESSIONAL HISTORY
STARZ Entertainment, Atlanta, GA
Account Executive 2013-2015
Identified opportunities and executed sales and marketing tactics to increase penetration of Starz video
programming at the Point of Sale (POS) of major cable affiliates in multiple territories in the southeast
and central US.
• Ensured all Affiliate POS employees understood key features of Starz products and how to present
them during a customer interaction.
• Planned training tactics for each POS audience (e.g. New Hires, Supervisors, Incumbents, Retail
Agents), identified resources to implement ongoing training.
• Educated key Customer Service Representatives (CSR) on new Starz products and services to drive
awareness.
• Developed customized training tools; conducted in-person and remote product training.
• Developed and implemented sales incentives at the Affiliate point of sale to drive sales and promote
STARZ and ENCORE programming.
• Conducted analysis to ensure a positive return on investment for Starz. Increased sales incentive
performance resulting in Vendor Manager, Supervisor and Representatives to win incentive trips.
Zila Pharmaceuticals, Atlanta GA
Territory Sales Specialist 2011- 2012
Responsible for promoting Zila products to dentists, hygienists and other healthcare professionals.
• Secured product trials and training to achieve successful experience with the product, leading to
repeat purchases.
• Trained oral health care team to fully integrate products into the practices’ standard of care including
Oral Cancer Detection Device, Antibiotics and Medical Devices.
• Developed territory business plans and worked with sales management teams to maximize the impact
of sales and marketing plans and tactics.
• Created actionable information about purchasing and use of Zila products by healthcare professionals.

2. Kim R. Elder kreatlanta@yahoo.com Page 2
AT&T Advertising Solutions, Atlanta, GA 2009-2011
Senior Business Development Manager – Internet & Print Division
Drove advertising sales for The Real Yellowpages and Yelllowpages.com. Developed new clients and
expanded existing accounts within the NC and SC territories by cold calling, researching new business
openings, targeting competitors’ market share, and effective contract negotiation and pricing. Maintained
a large outgoing call volume, averaging 100 calls on a daily basis.
• Achieved Highest Internet Penetration in Greenville market – Ranked #1/80
• Ranked #2/80 in internet sales for Priority Local Listing – Several markets
• Achieved an average of 4 new sales daily, exceeding company standards
• Exceeded 3rd
quarter revenue objective by 132%
• Added $16,000 to company bottom line in 3rd
quarter
Colgate Palmolive, Atlanta, GA 1992 – 2005
Colgate Oral Pharmaceuticals Division
Oral Care Consultant (1995 – 2005)
Drove vertical sales to dentists and oral surgeons, marketing a variety of medical and pharmaceutical
products. Increased profit margins and expanded sales footprint in Atlanta and surrounding areas via cold
calling, networking, existing client referrals, new product promotions, management presentations, trade
shows and targeted market research. Established long-term client relations with 2000 accounts, providing
exceptional customer service, informative product consultation and timely problem resolution. Mentored
and developed new associates, training on effective sales and customer service techniques and providing
continued long-term support as a senior representative.
• Increased regional sales by 250% during tenure (1995 -2005)
• Sales Hall of Fame – consistently maintained 105% of sales plan for three consecutive years (1998)
• Sales Elite - Top 10 Company Sales Representatives (1996)
Customer Service Account Executive (1992 – 1995)
Tracked orders, conducted order fulfillment audits, maintained quality control and inventory
management.
EDUCATION
Kaplan University, Atlanta, GA
B.S., Communications, 2010, Achieved 3.62 GPA, Graduated Cum Laude
University of Kansas, Lawrence, KS
Marketing & Business Management Coursework
LEADERSHIP DEVELOPMENT
• Oncology Task Force
• Sales and Marketing Task Force
• New Product Task Force
• Sales Elite and Hall of Fame multi-award recipient
• Mentor
• PSS Bi Global Selling Skills
• Needs Based Selling Skills
• Selected as top sales representative to sell at all annual major dental conventions including ADA
• Eight week training program with AT&T

3. Kim R. Elder kreatlanta@yahoo.com Page 2
• President of Olde Towne Homeowner’s Association