YOU Are Your Brand! What You Say + How You Behave + How You Look = Your Brand! …Everyone has a brand. Are you managing yours or are others managing it for you? When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson

1. YOU are Your Brand:
Champion Your Brand & Win More Business
Photo credit: Olaf / Foter / CC BY-SA http://creativecommons.org/licenses/by-nc/2.0/legalcode

2. YOU Are Your Brand!
What You Say + How You Behave + How You Look = Your Brand!
…Everyone has a brand.
Are you managing yours or are others managing it for you?
When you take ownership of your Personal Brand it
fortifies you from the inside-out, inspires confidence, elevates your
credibility, frees up mind-space, and empowers you to attract (or release)
more of who and what you want in business and in life! ~Kim Peterson

3. Personal Branding:
Discovers Your Unique Identity & Tells Your Story
Skills, Talents, Abilities
Personality, Passions, Values
Communication Style
Attitude & Mind-set
Behavior, Etiquette & Appearance

4. #ChampionTheTruth

5. Benefits of Authentic Personal Branding
 Acts as a compass
 Creates a proxy self
 Differentiates from Competition
 Leads with authenticity & purpose
 Attracts the right clients
 Increases confidence, credibility,
trustworthiness = opportunity & success
 Increases visibility + bottom line

6. Your Personal Brand Distilled Down: S.A.L
How You (S)peak
+
How You (A)ct
+
How You (L)ook

7. 5 Steps to Champion Your Brand

8. Step 1. Discover Your Brand Identity
#DoYou

9. Step 1. Discover Your Brand Identity
What’s Your Personal Story?
What unique skills, talents, and
abilities do you possess?
What are your passions, values,
aspirations?
What personality traits or
physical attributes do you most
admire?
(Books available @ Uniquelysavvy.com)

10. What’s Your Professional Story?
What’s Your WHY?
What differentiates you from others?
What do you consistently promise to deliver?
Who's your our target market?
What do you want to be known for
professionally, relationally, stylistically?
(Legacy)
(Books available @ Uniquelysavvy.com)
Step 1. Discover Your Brand Identity

11. Step 2. Speak Your Brand Identity
#SpeakYourTruth
Speak your brand’s values & attributes
Consider online speech: posts, comments,
recommendations, introductions
Build up vs. tear down: gossip about clients
or colleagues will destroy your brand’s trust
Courageous authenticity vs. lies: people
want truth from YOU as your brand

12. Step 3. ACT Your Brand Identity
#IntegrityMatters

13. Step 3. ACT Your Brand Identity
Actions Reflect Thoughts
*
 Integrity
 Work ethic
 Etiquette
 Accountability
 Social Graces
 Conflict
 Commitments

14.  Web Site
 Marketing Collateral
 Presentations
 Online Profiles
 Work Accessories
 Grooming & Appearance
Step 4. LOOK Your Brand Identity

15. When we meet someone face-to-face:
93% of how of how you are judged
is based on non-verbal data: your
appearance and your body language.
Only 7% is influenced by the words that
you speak.
First Impressions

16. Who is my audience?
What is my task?
What do I want them to know?
What is the language of my look?
Step 4. LOOK Your Brand Identity
#DressYourTruth

17. The Result:
Kim effortlessly
identified clothes and
accessories that
match my vision,
brand and my
personal statement.
…Hundreds of
compliments on my
style, confidence, and
presence.
Step 4. LOOK Your Brand Identity
#DressYourTruth

18. Natural, Feminine,
Experienced
Artistic, Vibrant,
Sassy
Step 4. LOOK Your Brand Identity
#DressYourTruth

19. Step 4. LOOK Your Brand Identity
#DressYourTruth

20. Step 4. LOOK Your Brand Identity
#DressYourTruth
Before & After

21.  36 PCS
 $1454.75
“$500 below my cap”
Step 4. LOOK Your Brand Identity
#DressYourTruth

22. Personal Brand & Style Case Study – Sabrina
I used to absolutely dread getting dressed,
now I can confidently dress in five minutes
I feel positive about my appearance & brand
I feel I have earned the respect and trust of
prospects & business associates
Saved a bunch of money by avoiding mistaken
purchases and returned a ton of mistakes
Experienced transformative surprises
*

23. How Do You Champion Your Brand?
In Alignment?
 What needs to be added?
 What needs to be changed?
 What needs to be modified?
*Brand Discovery, Messaging, Wardrobe & Packaging

24. Step 5. Strengthen Your Brand
#LiveOutLoud
 Invest – Time and attention
 Be: clear, consistent & constant
 Social Media - Align with target audience
 Update your message, collateral, appearance
 Look for opportunities that align with your brand
– personally & professionally
 Special Touches: Hand written notes, build community, CAP

25. Solutions
 Personal Brand Analysis & Consulting
 1St
Impression Analysis
 Style Analysis & Consulting
 Closet Audit
 Body & Color Analysis
 Shopping
 Workshops & Keynotes
*

27. YOU are Your Brand:
Champion Your Brand & Win More Business
Photo credit: Olaf / Foter / CC BY-SA http://creativecommons.org/licenses/by-nc/2.0/legalcode

28. Individual Consults, Trainings,
Workshops & Keynotes: 425.503.9885
www.uniquelysavvy.com