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The Future is Social: What's Your Strategy?
1.
Kim Pittaway www.
kimpittaway .com Twitter: @kimpittaway Thursday, January 26, 2012 The future is social: What’s your strategy? 1:00-2:00
2.
3.
case studies
4.
“ I don’t
think I got it” Patrick Walsh & Outdoor Canada
5.
6.
7.
“ I treat
it like a game. And I want to win.”
8.
9.
“ I look
at it as a link in the chain to move people to the magazine and the website”
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“ The blog
post was my excuse to bug people”
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Don’t forget to
have fun
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“ Right now,
I’m the only editorial person at OC on Twitter, but I’m encouraging the others to get on. It’s still at the encouragement rather than the enforcement stage.”
29.
“ It’s all
about visibility” Lisa Murphy and Canadian House & Home
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But that’s not
all
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Promotion, promotion, promotion
Plus special contests and offers specific to Facebook and Twitter
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“ When we
do our next site redesign, we’ll boost the visibility of Twitter and Facebook on our homepage.”
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2 new social
media platforms
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Pinterest and Google+
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Pinterest
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Who’s on it?
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Google+
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Who’s on it?
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5 essential steps
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8 key questions
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3. What is
most likely to get shared?
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5. Why do
people quit you?
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1 mega-question
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What is the
ROI?
128.
Small tangent…
129.
You need to
be in the 13% who are “very effective” measurers
130.
What’s the R
in your ROI?
131.
What’s the I
in your ROI?
132.
You can’t track
what you haven’t measured
133.
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135.
136.
137.
And a bunch
o’ resources
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139.
Questions?
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