Social Media and Study Abroad: A Student's Fame is Your Gain
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@ISEPStudyAbroad's Social Media Specialist, Kim Stockley (@kstock13), along with ISEP Program Officer Brittny Parsells (@BrittnyISEP), University of Southern Indiana Study Abroad's Andrea Barnard and Brian Lewallen (@Eagles_Abroad) teamed up to present at the NAFSA Region V and VI Conference in Indianapolis about the benefits of using student-sourced content in marketing study abroad programs, and what tools Study Abroad Coordinators can use themselves to capture students' stories on Social Media. Check out the #NAFSASocial highlights!
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Social Media and Study Abroad: A Student's Fame is Your Gain
- 1. Social Media & Study Abroad A Student’s Fame is Your Gain #NAFSASocial
- 2. Presenters Kim Stockley Graphic Designer & Social Media Specialist (@ISEPStudyAbro ad) kstockley@isep.org @kstock13 Brittny Parsells Andrea Barnard Program Officer (@ISEPStudyAbro ad) Assistant Director of Int’l Programs (@USI_IPS) bparsells@isep.org @BrittnyISEP Brian Lewallen Student, Eagles Abroad Founder (@USI_IPS) brlewallen@eagles.usi.ed u arbarnard@usi.edu @Eagles_Abroad #NAFSASocial
- 3. Introduce Yourself • Tweet from your personal or university/organization’s account. • Include the session hashtag, #NAFSASocial, to join the conversation. • Throw in the #NAFSA56 hashtag, or give the presenters a shoutout if you have some extra characters: (@ISEPStudyAbroad, @USI_IPS, @Eagles_Abroad, @kstock13, @BrittnyISEP) #NAFSASocial
- 4. This is not Social Media 101 #NAFSASocial
- 5. What You’ll Learn • • • • • Social Media Crowdsourcing Brands who do it well Tools to use Case studies Your fellow professionals’ best practices #NAFSASocial
- 6. What is Crowdsourcing? “Turning consumers into brand advocates by getting them involved and engaged.” – Social Media Examiner #NAFSASocial
- 7. What is Studentsourcing? “Turning students into study abroad advocates by getting them involved and engaged.” – Kim Stockley #NAFSASocial
- 8. Types of Social Crowdsourcing • Campaign – Think photo contest • Organic – Ex: A student shares his pre-existing study abroad blog with you (score!) • Conditional – Students are obligated to share stories with you due to a commitment (Ambassador Program, scholarship recipient) #NAFSASocial
- 10. Benefits: What’s in it for us? 1. Student-generated content 2. Transparency (the good, the bad, the ugly) 3. Legitimacy through crowdsourcing 4. Strengthened relationships #NAFSASocial
- 12. 2. Transparency (the good, the bad, the ugly) #NAFSASocial
- 13. 3. Legitimacy through crowdwisdom What are you promoting? Studying a language abroad Study abroad for nontraditional majors Instead of saying this… Share this… Studying abroad in France will make your fluent in French in no time! “Living in France gave me the chance to practice the language daily in a way I never could have at home” – Jane Doe Think you can’t study abroad because of your major? Think again! “Studying STEM in the heart of Germany not only got me credit on my transcript, it helped me understand my field of study on a global scale.” – John Day #NAFSASocial
- 14. 3. Legitimacy through crowdwisdom #NAFSASocial
- 20. 1. The #Hashtag • Search terms for social media (Twitter, Facebook, Instagram) • Displayed in a real-time stream of updates (right) of what users are saying • Used for: – – – – Contests Events/Fairs Promotions Unity #NAFSASocial
- 21. 2. Storify • Browse Social Media streams and compile posts into compelling stories. • Search and include: – – – – – Facebook comments Hashtags Instagram photos Tweets YouTube videos • Add your own text • Share your Storify story #NAFSASocial
- 22. 2. Storify “The best camera isn’t the most expensive one, it’s the one you have with you when you need to shoot a picture…Storify was created to enable journalists to turn what people post on Social Media into stories that can reach and impact the world.” – Xavier Damman, TEDxBrussels #NAFSASocial
- 23. 3. Woobox • Web-app for promotions and engagement – Grow your audience – Know your audience – Keep them engaged – Create contests and polls – Customize the visuals – Export your results – Integrate all of your Social channels in one place #NAFSASocial
- 24. #NAFSASocial
- 25. 4. Social Scheduling • Schedule important posts ahead of time – With Facebook itself – Third-party sites • ex: Hootsuite • Analytics • Shorten links to free-up characters • Track link clicks • Time saver, but don’t rely solely on scheduled posts #NAFSASocial
- 26. 5. Vine and Instagram Video • • • • • Mobile Gives a quick visual Easy for anyone to make Crazy-simple Apps: – Vine (00:06) – Instagram (00:15) • How Study Abroad offices can use Vine #NAFSASocial
- 28. Case Studies: USI Eagles Abroad #NAFSASocial
- 29. USI Eagles Abroad • What did we do? • Whose idea was this? • Whose buy-in was needed for this to work? • How was it funded? • Results – Student Perspective – Coordinator Perspective #NAFSASocial
- 30. 2014-15 ISEP Catalog Online to On-paper #NAFSASocial
- 31. #NAFSASocial
- 32. ISEP Photo Contest • How can we increase participation and results? • Go where the students are • Give it time – tell students before they go – 4 weeks for submission – 2 weeks for voting • Create specific submission guidelines based on what content you’re looking for. Be specific. – high resolution – file format – photo content/categories – no no’s • If you want students to participate…you need an incentive #NAFSASocial
- 33. Campaign: ISEP Photo Contest #NAFSASocial
- 34. Organic Crowdsourcing ISEP student shares his video on ISEP’s Facebook page, unsolicited #NAFSASocial
- 35. Conditional Crowdsourcing Scholarship recipient evaluation blog post promotion #NAFSASocial
- 36. Presenters Kim Stockley Graphic Designer & Social Media Specialist (@ISEPStudyAbro ad) kstockley@isep.org @kstock13 Brittny Parsells Andrea Barnard Program Officer (@ISEPStudyAbro ad) Assistant Director of Int’l Programs (@USI_IPS) bparsells@isep.org @BrittnyISEP Brian Lewallen Student, Eagles Abroad Founder (@USI_IPS) brlewallen@eagles.usi.ed u arbarnard@usi.edu @Eagles_Abroad #NAFSASocial
Editor's Notes
- http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/
- http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/
- http://www.youtube.com/watch?v=57dzaMaouXA
- Browse Social Media streams and compile posts into compelling stories. The Social Media equivalent of a direct quote in a newspaper.Ted Talk: http://storify.com/xdamman/tedxbrussels-reactions-to-my-speech (3:45) (10:30) empathy “let me see what it feels like”
- Fight the urge to post the same thing on every channel to save time. No one likes a broken record.
- http://www.youtube.com/watch?v=JYdxeNVmVkE
- “I knew it was a very picturesque country and there would be a lot of opportunities to hone my skills and develop as a photographer. My camera was a motivator for me to get out and see the country, to go on adventures and try new things.” – ISEP Staff Pick winner, Pat Moriearty