2. MILESTONE GROUP PLC
• BUILDING A BRAND FOR GOOD
• MAKE A PROFIT & MAKE A DIFFERENCE
!
MILESTONE FOUNDATION
• YOUTH UNEMPLOYMENT
• LACK OF SAFE SPACES
• EMOTIONAL INTELLIGENCE / RESILIENCE
WHAT IS IT?
A ROUTE TO WORK PLATFORM THAT CONNECTS AND
NURTURES EMPOWERED YOUNG PEOPLE TO REAL
EMPLOYMENT
!
• CENTRES ON SELF DEVELOPMENT FOR
THE INDIVIDUAL
• THROUGH PARTICIPATION IN SPORT, FASHION
AND MUSIC
• DIGITAL PLATFORM TO SUPPORT AND
SIGNPOST YOUNG PEOPLE
• ACCESS TO RECOGNISED TRAINING
AND EDUCATION
• OFFERING “REAL” OPPORTUNITIES FOR
EMPLOYMENT & EXPERIENCE
3. • ONE STOP SHOP
• USES TOPICS OF INTEREST
• RELEVANT CAREERS ADVICE BASED ON
THE INDIVIDUAL
• HOLISTIC GUIDANCE & SUPPORT
• OPPORTUNITY TO CREATE A DIGITAL PROFILE
• INTEGRATES WITH OTHER SOCIAL MEDIA
• THIRD PARTIES ACCESS CAN BE GRANTED IF
REQUIRED
• INCORPORATES ‘LIFE’ AND ‘WORK READY’
RESILIENCE TRAINING
• MANAGES EXPECTATIONS
BENEFITS TO YOUNG
PEOPLE
4. WHO
DEVELOPED IT?
MILESTONE GROUP PLC
• BUILDING A BRAND FOR GOOD
• MAKE A PROFIT & MAKE A DIFFERENCE
!
MILESTONE FOUNDATION
• YOUTH UNEMPLOYMENT
• LACK OF SAFE SPACES
• EMOTIONAL INTELLIGENCE / RESILIENCE
5. MAKE A PROFIT / MAKE A DIFFERENCE
• OUR USP = AUDIENCE AGGREGATION
• ABLE TO BRING TOGETHER ALL SECTORS
• NEUTRAL – HONEST BROKER
• BUILD A BRAND FOR GOOD
!
YOUTH UNEMPLOYMENT
• “ LOST GENERATION ”
• GLOBAL PROBLEM
• GLOBAL IMPACT
• AFFECTING EVERYONE
WHY ARE WE
DOING IT?
6. WHO IS
INVOLVED?
• YOUNG PEOPLE
• CHARITY SECTOR
• YOUTH ORGANISATIONS
• CORPORATE / BUSINESS
• PUBLIC SECTOR
• PRIVATE SECTOR
7. PURPOSE
THAT
WHICH
YOU LOVE
THAT
WHICH
YOU WILL BE
PAID FOR
THAT
WHICH
YOU’RE
GOOD AT
PASSION MISSION
PROFESSION VOCATION
THAT
WHICH
THE WORLD
NEEDS
END GAME:
• HEALTHY HAPPY PEOPLE
• MAKING A POSITIVE
CONTRIBUTION TO SOCIETY
• ALIGNING PASSION WITH PURPOSE
8. 3 RULES
• THE YOUNG PERSON ALWAYS COMES FIRST
!
• THROUGH YOUR AUTHENTIC PARTICIPATION YOU
WILL RECEIVE WHAT YOU NEED FROM
THE PROGRAMME
!
• NO ONE INDIVIDUAL OR ORGANISATION
IS MORE IMPORTANT THAN ANY OTHER
10. Image here
- always bleeding off right hand side.
Other dimensions vary with image.
• EVENTS
• SOCIAL MEDIA
• TRAINING PLATFORM
• JOBSBOARD
• RECRUITMENT PLATFORM
• INNOVATION FORUM
ALL DIGITAL
PLATFORMS
11. TOOLS
• SOCIAL MEDIA INTERACTION
• CONTENT - INSPIRATIONAL / ASPIRATIONAL
• VIDEO - HOW TO’S
• NEWS
• PROFILE BUILDER
• CAREERS ADVICE - “THE GAME ”
• PSYCHOMETRICS
• MENTORING
• TRAINING
• EMPLOYMENT OPPORTUNITIES
• WORK EXPERIENCE
• ENTREPRENEURSHIP PROGRAMME
• FUNDING FORUMS
12. WHAT PROBLEMS
DOES IT SOLVE?
FOR YOUNG PEOPLE
!
FRAGMENTED LANDSCAPE
NOT INSPIRED BY WHAT IS ON OFFER
FEEL DISCONNECTED
LACK OF ROLE MODELS / GUIDANCE
NO REAL HOPE / BELIEF
LACK OF JOBS / STATE OF ECONOMY
!
FOR CHARITY
!
PEOPLE NOT AWARE OF THEM
CONSTANT NEED TO FUNDRAISE
CROWDED MARKETPLACE
LACK OF REVENUES
NEED TO COLLECT DATA
HARD TO PROVE IMPACT
!
!
!
FOR CORPORATE
!
BRAND IMAGE
PROTECT REPUTATION
NEED TO WIN NEW BUSINESS
ENGAGE / RETAIN STAFF
POOR CSR STRATEGY / NEED FOR IMPACT
EXPAND IN CHOSEN MARKET
13. MARKETPLACE
GOVERNANCE
COMMERCIALISATION
OUTCOME
THE PASSION PROJECT ECO-SYSTEM
(RESOURCE EXCHANGE)
(RESOURCE EXCHANGE)
CHARITABLE NEEDS
RAISE AWARENESS
CREATE REVENUES
ATTRACT COMMERCIAL
PARTNERS
COLLECT DATA
MEASURE IMPACT
CORPORATE NEEDS
PROMOTE BRAND INTEGRITY
ENHANCE PUBLIC PERCEPTION
INCREASE MARKET SHARE
BUILD CUSTOMER LOYALTY
PROMOTE STAFF ENGAGEMENT
DELIVER “REAL” CSR
CHARITABLE PARTNERS
CORPORATE PARTNERS
MILESTONE GROUP
MILESTONE FOUNDATION
HOLISTIC USER JOURNEY
OUR ECO SYSTEM
14. BENEFITS:
CORPORATES
• RAISE AWARENESS OF YOUR ORGANISATION
• BRAND PROTECTION
• CROSS SECTOR COLLABORATION
• PROMOTE YOUR MEMBERS
• GENERATE NEW REVENUES
• COLLECT DATA
• MEASURE IMPACT
• UNIQUE MARKETING OPPORTUNITY
• OPPORTUNITY FOR SUSTAINABILITY
• HELP DIRECT POLICY
16. registered charity no. 1148323
free confidential help for
young people under 25
prospects improve
OUR PARTNERS
17. REACH POTENTIAL
6,999,000
TWITTER
FOLLOWERS
14,766,715
FACEBOOK
LIKES
677,200
INSTAGRAM
FOLLOWERS
EXAMPLE 1 (TV PARTNER) EXAMPLE 2 (MEDIA PARTNER)
6,337,044 UNIQUE SOCIAL MEDIA
3,418,235 TWITTER FOLLOWERS
233,900 NEW FOLLOWERS IN LAST 30 DAYS
19,304,235 VIDEO VIEWS ON YOUTUBE
664.8 MILLION IMPRESSIONS IN LAST 30 DAYS
•
•
•
•
•
60 MILLION SUBS - 152 COUNTRIES - 28
SATELLITES - 225 PAID CARRIAGE DEALS WITH
DTH, CABLE, DSL & MOBILE PLATFORMS
55% FEMALE - 45% MALE - 15-34 YEAR OLD
MOBILE: 1.5 MILLION SUBSCRIBERS
•
•
•
• CURRENT PARTNERS COMBINED SOCIAL MEDIA AUDIENCE
