Presentation prepared for the IBR Social Media Risk, Privacy and Governance Forum in Sydney Australia on 11 November, 2013

1. SOCIAL MEDIA
Untwisting the Risks and Rewards
of Online Relationships
by Kim Chandler McDonald
Friday, 15 November 13

2. BREAK DOWN THE NUBMERS
... so they don’t break you
Friday, 15 November 13

3. “The executives that
haven’t moved their
minds already, on their
own, are going to have to
be scared straight, which
is a shame, because that
leads to a lot of pain and
dislocation as industries
disappear” - Seth Godin
(Innovation: How Innovators Think, Act and
Change Our World)
Friday, 15 November 13

4. “The heroes of this economic era will not be
those who stand still, silent and alone. The
success stories of the GDE will be those
businesses and organizations that
collaborate and communicate with each
other and with their ever-more expectant,
empowered endusers...”
(Innovation: How Innovators Think, Act and Change Our World)
Friday, 15 November 13

5. “Social media is a level
playing field, because
everyone has the ability
to have a voice”
- Amy Jo Martin
(Founder and CEO of
Digital Royalty)
(Innovation: How Innovators Think, Act and
Change Our World)
Friday, 15 November 13

6. DIVIDED YOU #EPIC FAIL
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7. ROI =
RETURN ON
INVOLVEMENT
Friday, 15 November 13

8. Noor Aftab, Esra’a Al Shafei, Debra M. Amidon, Jack Andraka, Scott Anthony, Rob
Atkinson, Yaroslav Baronov, Matt Barrie, John E. Barnes, Yobie Benjamin, Linda Bernardi,
David Ben-Kay, Abby Bloom, David Bohrman, Richard Boly, Katherine Bomkamp, Ethan
and Macinley Butson, Juan Cano-Arribí, Homaro Cantu, Vincent Carbone, Tamara Carleton,
Ph.D., Vint Cerf, Dr. Gopal K. Chopra M.D., Peter Cochrane, Jonathan Cousins, Stewart
Craine, Dean DeBiase, Philippe De Ridder, Claire Diaz-Ortiz, Enrico Dini, Dr. David Ferrucci,
PhD., Matt Flannery, Karen Freidt, Victor Friedberg, Professor Piero Formica, Maggie Fox,
Kris Gale, James Gardiner, Adam Glick, Seth Godin, Lizbeth Goodman, Nicholas Gruen,
Dominique Guinard, Scott Heiferman, Ebrahim Hemmatnia, Krisztina ‘Z’ Holly, Tony Hsieh,
Tara Hunt, Salim Ismail, Michael Jackson, Robert Jacobson, Dr. Sridhar Jagannathan,
Dominique Jaurola, Linda Jenkinson, Mary Lou Jepsen, Dan Keldsen, Michael Laine, Tom
Kerridge, JD Lasica, Jeff Leitner, Gerd Leonhard, Bill Liao, Zern Liew, Suvi Linden, Jean
Christophe Lonchampt, Julian Keith Loren, Rob van Kranenburg, Larry MacDonald,
Christopher Macrae, Sunil Malhotra, Amy Jo Martin, Dan Mathieson, Michael McDonald,
Reuben Metcalfe, Art Murray, Dr. Nathan Myhrvold, Stylianos Mystakidis, Nitten Nair,
Joshua Nesbit, Bill O’Connor, Keith Ogorek, Fiorenzo Omenetto, Tiago Peixoto, Dr. David
Pensak, Gustav Praekelt, Jeff Power, G. Nagesh Rao, Harold Raveche, Anne Kjaer Riechert,
Ben Rigby, Emily Riley, Jean-Sébastien Robicquet, Professor Pamela Ronald, William Saito,
Mark Sanders, Roz Savage, David Schafran, Tiffany Shlain, David Moinina Sengeh, Kunal
Shah, Simon Sheikh, Cecily Sommers, William (Bill) Storage, Brianna Sylver, Craig Thomler,
Dr. Amy Vanderbilt, Professor Gordon Wallace, Khayyam Wakil, Donna Weston, Pierre
Guillaume Wielezynski, Peter Williams, Faris Yakob, Atsufumi and Hirofumi Yokoi
Friday, 15 November 13

9. Esra’a Al Shafei: TED Senior Fellow, Founder of Mideast Youth and crowdvoice.org,
and an innovator in digital technology and digital media for human rights activism.
Claire Diaz-Ortiz: Author and speaker who leads social innovation at Twitter, Inc.
Named one of the 100 Most Creative People in Business by Fast Company
Maggie Fox: Renowned thought leader in social media and digital marketing and
has been named one of Canada’s Top Innovators
JD Lasica: Entrepreneur named one of Silicon Valley's top 40 influencers and one of
the top 100 influencers in social media
Gerd Leonhard:
Futurist, author and thought leader in entrepreneurship, digital
business models and social media
Amy Jo Martin: Futurist, author and thought leader in entrepreneurship, digital
business models and social media
Khayyam Wakil, Seth Godin and Faris Yakob:
strategists and marketing mavens and digital strategists
Friday, 15 November 13
Expert social Media

10. “It is not often that a book appears which reaches across
so many frontiers of experience and expertise as it
extends an inter-generational bridge between such a
wide range of ideas, inspirations and innovational
thinking. I would suggest this book be core reference
r e a d i n g f o r a n y s t u d e n t o f i n n ova t i o n a n d
entrepreneurship - whether they are leading up to
university study, in a graduate program, or partaking in
the university of life.” - Sandy Carter, IBM General
Manager and Social Business Evangelist
"Innovation contains hundreds of fascinating thoughts
about how true innovation occurs in the real world. Too
many books on the subject matter are full of fluff and
hyperbole, while never saying anything worth while.
However, Kim delivers on her promises and provides
useful insight through the lens of others." Seth Kravitz
is a Chicagoan, Cofounder of Technori, Bow Truss
Coffee Roasters and Strange Pelican Brewery
"Innovation is boundless, borderless and vital to a vibrant, creative and prosperous society. Kim Chandler
McDonald illustrates this compellingly by bringing together more than 100 international thought-leaders,
highlighting the triumphs and obstacles behind real-world, world-class innovation. " Henry F. De Sio, Jr.
2008 Obama for America COO, Former Deputy Assistant to President Barack Obama, Author &
Leadership Innovator
www.innovationinterviews.com
Friday, 15 November 13