7. THE KEYWORD MARKET ANALYSIS:Spend a very long time selecting your battles.
8. Truths about choosing keywords Opinions about which keywords will work well for your site don’t matter. Specifically, YOUR opinions about which keywords will work don’t matter.
17. The gold nugget keyword 1) Has at least 500/month unique individuals searching for it. 2) Has less than one million results on a regular Google search. 3) Has less than 10,000 results on an all-in-title Google search.
18. Has a good forecast www.google.com/insights/search
23. Getting Links Using Content Generation 1) Create an informative and/or entertaining article.
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26. Why generate content? It brings lots of traffic. The traffic increases your page rank….making Google trust you… Once Google trusts you, it will begin putting your site in front of users that want your product/service. The attention-grabbing articles are not for your main customer base, they are to create the traffic base and Google trust necessary to rank for your main customer base in the future.