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Crossroad’s Retailing Lessons
Case Facts
Shoppertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consultancy and Surveys
Outlets and Products Outlets Products Pyramids Department Store Household Products Fountainhead Books Celebrations Greeting cards and gifts JJ Valaya Ritu Beri Rohit Bal Designer wear
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems on Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Management’s Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer’s Reaction
Ban Lifted
Tenants Situations
Fountainhead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful Tenants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object]
Future Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion
Problems faced by Crossroads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shoppertainment: Why did it fail
Restricting Entry ,[object Object],[object Object]
Shifting Targets and segments: Dilution of Brand  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Crossroads presentation