1. Research
2011
BRUSSELS
Hotel market report
Highlights
• Hotel occupancies are again on the rise. Hotel guest numbers declined during the
economic downturn but, since 2010, occupancy rates have improved. Average daily
rates have stabilised and profits are increasing. The Brussels region, in particular, is
seeing a strong revival due to recovering business activity and the promotion of the
city as a tourism destination.
• Within the Brussels hotel market, the European district has the highest average daily
rates (€132) and the best "satisfaction rate" (8.0), calculated by aggregating the
scores given by guests via travel websites. By this measure, hotels in both the Midi
(7.3) and Airport (7.4) areas are lagging behind the other submarkets of Brussels.
• On average, hotels in Brussels contain approximately 150 rooms, although significant
differences exist between the various submarkets. The average hotel size in the Midi
area, for example, is just over 100 rooms, while the average in the Rogier‑Botanique
area is 200 rooms. However, the Midi area will undergo a transformation due to the
large number of projects in the pipeline relative to its current size.

2. 2011
BRUSSELS
Hotel market report
Brussels metropolitan region
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3. www.knightfrank.com
Brussels hotel market data
Average daily rate Expected Satisfaction rate
Occupancy Stock Average hotel size
(ADR)* pipeline (on a scale
(%) (no. of rooms) (no. of rooms)
(€/room/night) (no. of rooms) of 1 to 10)
1. Louise area 127.38 68.90% 2,254 113 0 7.7
2. Central area 110.57 73.55% 4,450 148 373 7.8
3. European area 132.42 69.42% 1,626 148 405 8.0
4. Rogier-Botanique area 103.98 71.27% 3,005 200 630 7.7
5. Midi area 74.90 74.72% 809 101 384 7.3
6. Airport area 110.05 64.90% 2,462 164 64 7.4
Total 109.88 70.46% 14,606 148 1,856 7.7
Source: Knight Frank Research, Brussels Hotel Association, Observatoire du Tourisme Bruxelles
Satisfaction Rate represents the weighted average appreciation resulting from travel websites such as Booking.com or Tripadvisor
The table above does not include apart‑hotels or other extended stay accomodation, nor does it include hotels with fewer than 20 rooms.
*incl. VAT
Hotels by star rating
Louise area Central area Rogier-Botanique area
2% 2%
6%
21% 24% 27% 21% 19%
55% 50% 73%
European area Midi area Airport area
13% 17% 12% 10%
6%
9%
The Hotel
70% 88% 75%
5‑star
4‑star
3‑star
2‑star
1‑star
The Midi Area
Source: Knight Frank/ currently shows the
Brussels Hotel Association
highest occupancy
rate, combined
with the lowest
Thon Hotel EU
average daily rate.
3

4. RESEARCH
Americas Brussels London
USA Filip Derijck Chris Bell
Bermuda Director Managing Director, Europe
Brazil +32 (0) 2 548 0 548 +44 (0) 207 629 8171
Canada
filip.derijck@be.knightfrank.com chris.bell@knightfrank.com
Caribbean
Chile Jean Vandezande Dominic Mayes
Director Head of Hotels Department
Australasia
+32 (0) 2 548 0 548 +44 (0) 207 629 8171
Australia
New Zealand jean.vandezande@be.knightfrank.com dominic.mayes@knightfrank.com
Frédéric Van der Beken
Europe
Investments
UK
Austria +32 (0) 2 548 0 548
Belgium frederic.vanderbeken@be.knightfrank.com
Czech Republic Alexis Duvieusart
France Head of Investment
Germany
+32 (0) 2 548 0 548
Hungary
Ireland alexis.duvieusart@be.knightfrank.com
Italy Tom Maes
Monaco Head of Valuations
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