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Chapter 6




                            Basic Motivation
                            Concepts

              ORGANIZATIONAL BEHAVIOR
                              S T E P H E N P. R O B B I N S
                                  E L E V E N T H   E D I T I O N
© 2005 Prentice Hall Inc.         WWW.PRENHALL.COM/ROBBINS          PowerPoint Presentation
All rights reserved.                                                       by Charlie Cook
Defining Motivation
Defining Motivation

 Motivation
 The processes that account for an individual’s
 intensity, direction, and persistence of effort toward
 attaining a goal.


           Key Elements
            Key Elements
           1. Intensity: how hard a person tries
            1. Intensity: how hard a person tries
           2.
            2.   Direction: toward beneficial goal
                  Direction: toward beneficial goal
           3.
            3.   Persistence: how long a person tries
                  Persistence: how long a person tries

© 2005 Prentice Hall Inc.
All rights reserved.                                      6–2
Hierarchy of Needs Theory (Maslow)
Hierarchy of Needs Theory (Maslow)

 Hierarchy of Needs Theory
 There is a hierarchy of five needs—physiological,
 safety, social, esteem, and self-actualization; as
 each need is substantially satisfied, the next need
 becomes dominant.


 Self-Actualization
 The drive to become what one is capable of becoming.



© 2005 Prentice Hall Inc.
All rights reserved.                                   6–3
Theory X and Theory Y (Douglas McGregor)
Theory X and Theory Y (Douglas McGregor)

 Theory X
 Assumes that employees dislike work, lack ambition, avoid
 responsibility, and must be directed and coerced to perform.


 Theory Y
 Assumes that employees like work, seek responsibility, are
 capable of making decisions, and exercise self-direction and
 self-control when committed to a goal.




© 2005 Prentice Hall Inc.
All rights reserved.                                            6–4
Two-Factor Theory (Frederick Herzberg)
Two-Factor Theory (Frederick Herzberg)

 Two-Factor (Motivation-Hygiene) Theory
 Intrinsic factors are related to job satisfaction, while
 extrinsic factors are associated with dissatisfaction.


 Hygiene Factors
 Factors—such as company policy and
 administration, supervision, and salary—that, when
 adequate in a job, placate workers. When factors are
 adequate, people will not be dissatisfied.

© 2005 Prentice Hall Inc.
All rights reserved.                                    6–5
ERG Theory (Clayton Alderfer)
ERG Theory (Clayton Alderfer)
 ERG Theory
 There are three groups of core needs: existence,
 relatedness, and growth.


  Core Needs
   Core Needs                 Concepts:
                               Concepts:
  Existence: provision of
   Existence: provision of    More than one need can
  basic material               More than one need can
   basic material             be operative at the same
                               be operative at the same
  requirements.
   requirements.              time.
                               time.
  Relatedness: desire for
   Relatedness: desire for    If aahigher-level need
  relationships.               If higher-level need
   relationships.             cannot be fulfilled, the
                               cannot be fulfilled, the
  Growth: desire for          desire to satisfy aalower-
                               desire to satisfy lower-
   Growth: desire for         level need increases.
  personal development.
   personal development.       level need increases.
© 2005 Prentice Hall Inc.
All rights reserved.                                 6–6
David McClelland’s Theory of Needs
David McClelland’s Theory of Needs

 Need for Achievement              Need for Affiliation
 The drive to excel, to achieve    The desire for friendly
 in relation to a set of           and close personal
 standards, to strive to           relationships.
 succeed.


 Need for Power                               nPow
 The need to make others
 behave in a way that they
 would not have behaved
 otherwise.
                                  nAch                       nAff
© 2005 Prentice Hall Inc.
All rights reserved.                                         6–7
Cognitive Evaluation Theory
Cognitive Evaluation Theory

 Cognitive Evaluation Theory
 Providing an extrinsic reward for behavior that
 had been previously only intrinsically rewarding
 tends to decrease the overall level of motivation.
 The theory may only be relevant to jobs that are
 neither extremely dull nor extremely interesting.




© 2005 Prentice Hall Inc.
All rights reserved.                                  6–8
Goal-Setting Theory (Edwin Locke)
Goal-Setting Theory (Edwin Locke)
  Goal-Setting Theory
  The theory that specific and difficult goals, with
  feedback, lead to higher performance.

  Factors influencing the goals–performance
  relationship:
  Goal commitment, adequate self-efficacy, task
  characteristics, and national culture.

  Self-Efficacy
 The individual’s belief that he or she is capable of
© 2005 Prenticetask. Inc.
 performing a Hall
All rights reserved.                                    6–9
Reinforcement Theory
Reinforcement Theory

 The assumption that behavior is a function of its
 consequences.


   Concepts:
   Concepts:
   Behavior is environmentally caused.
   Behavior is environmentally caused.
   Behavior can be modified (reinforced) by
    Behavior can be modified (reinforced) by
   providing (controlling) consequences.
    providing (controlling) consequences.
   Reinforced behavior tends to be repeated.
    Reinforced behavior tends to be repeated.


© 2005 Prentice Hall Inc.                       6–
All rights reserved.                            10
Job Design Theory
Job Design Theory

 Job Characteristics
 Model                       Characteristics:
                              Characteristics:
 Identifies five job         1. Skill variety
                              1. Skill variety
 characteristics and their   2.    Task identity
 relationship to personal     2.    Task identity
 and work outcomes.          3.
                              3.   Task significance
                                    Task significance
                             4.
                              4.   Autonomy
                                    Autonomy
                             5.
                              5.   Feedback
                                    Feedback



© 2005 Prentice Hall Inc.                         6–
All rights reserved.                              11
Job Design Theory (cont’d)
Job Design Theory (cont’d)
 Job Characteristics Model
   – Jobs with skill variety, task identity, task significance,
     autonomy, and for which feedback of results is given,
     directly affect three psychological states of employees:
       • Knowledge of results
       • Meaningfulness of work
       • Personal feelings of responsibility for results

   – Increases in these psychological states result in
     increased motivation, performance, and job
     satisfaction.


© 2005 Prentice Hall Inc.                                  6–
All rights reserved.                                       12
Job Design Theory (cont’d)
Job Design Theory (cont’d)

 Skill Variety
 The degree to which a job requires a variety of
 different activities.

 Task Identity
 The degree to which the job requires completion of a
 whole and identifiable piece of work.

 Task Significance
 The degree to which the job has a substantial impact
© 2005 Prentice Hall Inc. other people.
 on the lives or work of                           6–
All rights reserved.                               13
Job Design Theory (cont’d)
Job Design Theory (cont’d)

 Autonomy
 The degree to which the job provides substantial
 freedom and discretion to the individual in
 scheduling the work and in determining the
 procedures to be used in carrying it out.


 Feedback
 The degree to which carrying out the work activities
 required by a job results in the individual obtaining
 direct and clear information about the effectiveness
 of his or her performance.
© 2005 Prentice Hall Inc.                              6–
All rights reserved.                                   14
Computing a Motivating Potential Score
Computing a Motivating Potential Score

 People who work on jobs with high core dimensions are
  People who work on jobs with high core dimensions are
 generally more motivated, satisfied, and productive.
  generally more motivated, satisfied, and productive.
 Job dimensions operate through the psychological states in
  Job dimensions operate through the psychological states in
 influencing personal and work outcome variables rather
  influencing personal and work outcome variables rather
 than influencing them directly.
  than influencing them directly.




© 2005 Prentice Hall Inc.                                 6–
All rights reserved.                                      15
Job Design Theory (cont’d)
Job Design Theory (cont’d)

 Social Information Processing (SIP) Model
 The fact that people respond to their jobs as they
 perceive them rather than to the objective jobs
 themselves.


        Concept:
         Concept:
        Employee attitudes and behaviors are
         Employee attitudes and behaviors are
        responses to social cues by others.
         responses to social cues by others.



© 2005 Prentice Hall Inc.                             6–
All rights reserved.                                  16
Social Information Processing Model (SIP)
Social Information Processing Model (SIP)

 Concepts of the SIP Model
   – Employees adopt attitudes and behaviors in response
     to the social cues provided by others (e.g., coworkers)
     with whom they have contact.
   – Employees’ perception of the characteristics of their
     jobs is as important as the actual characteristics of
     their jobs.




© 2005 Prentice Hall Inc.                               6–
All rights reserved.                                    17
Equity Theory
Equity Theory

 Equity Theory
 Individuals compare their job inputs and outcomes
 with those of others and then respond to eliminate
 any inequities.

                     Referent
                      Referent
                     Comparisons:
                      Comparisons:
                     Self-inside
                      Self-inside
                     Self-outside
                      Self-outside
                     Other-inside
                      Other-inside
                       Other-outside
                        Other-outside
© 2005 Prentice Hall Inc.                             6–
All rights reserved.                                  18
Equity Theory (cont’d)
Equity Theory (cont’d)


     Choices for dealing with inequity:
      Choices for dealing with inequity:
     1. Change inputs (slack off)
      1. Change inputs (slack off)
     2.
      2.   Change outcomes (increase output)
           Change outcomes (increase output)
     3.
      3.   Distort/change perceptions of self
           Distort/change perceptions of self
     4.
      4.   Distort/change perceptions of others
           Distort/change perceptions of others
     5.
      5.   Choose a different referent person
           Choose a different referent person
     6. Leave the field (quit the job)
      6. Leave the field (quit the job)

© 2005 Prentice Hall Inc.                         6–
All rights reserved.                              19
Equity Theory (cont’d)
Equity Theory (cont’d)

  Propositions relating to inequitable pay:
   Propositions relating to inequitable pay:
  1. Overrewarded hourly employees produce
   1. Overrewarded hourly employees produce
       more than equitably rewarded employees.
        more than equitably rewarded employees.
  2. Overrewarded piece-work employees
   2. Overrewarded piece-work employees
       produce less, but do higher quality piece
        produce less, but do higher quality piece
       work.
        work.
  3. Underrewarded hourly employees produce
   3. Underrewarded hourly employees produce
       lower quality work.
        lower quality work.
  4. Underrewarded employees produce larger
   4. Underrewarded employees produce larger
       quantities of lower-quality piece work than
        quantities of lower-quality piece work than
       equitably rewarded employees
        equitably rewarded employees
© 2005 Prentice Hall Inc.                           6–
All rights reserved.                                20
Equity Theory (cont’d)
Equity Theory (cont’d)

 Distributive Justice
 Perceived fairness of the amount and allocation of
 rewards among individuals.



 Procedural Justice
 The perceived fairness of the process to determine
 the distribution of rewards.



© 2005 Prentice Hall Inc.                             6–
All rights reserved.                                  21
Expectancy Theory
Expectancy Theory

 Expectancy Theory (Victor Vroom)
 The strength of a tendency to act in a certain way
 depends on the strength of an expectation that the
 act will be followed by a given outcome and on the
 attractiveness of that outcome to the individual.




© 2005 Prentice Hall Inc.                             6–
All rights reserved.                                  22
Expectancy Theory Relationships
Expectancy Theory Relationships

 Effort–Performance Relationship
   – The probability that exerting a given amount of effort
     will lead to performance.
 Performance–Reward Relationship
   – The belief that performing at a particular level will lead
     to the attainment of a desired outcome.
 Rewards–Personal Goals Relationship
   – The degree to which organizational rewards satisfy an
     individual’s goals or needs and the attractiveness of
     potential rewards for the individual.


© 2005 Prentice Hall Inc.                                  6–
All rights reserved.                                       23

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Ob11 06st

  • 1. Chapter 6 Basic Motivation Concepts ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H E D I T I O N © 2005 Prentice Hall Inc. WWW.PRENHALL.COM/ROBBINS PowerPoint Presentation All rights reserved. by Charlie Cook
  • 2. Defining Motivation Defining Motivation Motivation The processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal. Key Elements Key Elements 1. Intensity: how hard a person tries 1. Intensity: how hard a person tries 2. 2. Direction: toward beneficial goal Direction: toward beneficial goal 3. 3. Persistence: how long a person tries Persistence: how long a person tries © 2005 Prentice Hall Inc. All rights reserved. 6–2
  • 3. Hierarchy of Needs Theory (Maslow) Hierarchy of Needs Theory (Maslow) Hierarchy of Needs Theory There is a hierarchy of five needs—physiological, safety, social, esteem, and self-actualization; as each need is substantially satisfied, the next need becomes dominant. Self-Actualization The drive to become what one is capable of becoming. © 2005 Prentice Hall Inc. All rights reserved. 6–3
  • 4. Theory X and Theory Y (Douglas McGregor) Theory X and Theory Y (Douglas McGregor) Theory X Assumes that employees dislike work, lack ambition, avoid responsibility, and must be directed and coerced to perform. Theory Y Assumes that employees like work, seek responsibility, are capable of making decisions, and exercise self-direction and self-control when committed to a goal. © 2005 Prentice Hall Inc. All rights reserved. 6–4
  • 5. Two-Factor Theory (Frederick Herzberg) Two-Factor Theory (Frederick Herzberg) Two-Factor (Motivation-Hygiene) Theory Intrinsic factors are related to job satisfaction, while extrinsic factors are associated with dissatisfaction. Hygiene Factors Factors—such as company policy and administration, supervision, and salary—that, when adequate in a job, placate workers. When factors are adequate, people will not be dissatisfied. © 2005 Prentice Hall Inc. All rights reserved. 6–5
  • 6. ERG Theory (Clayton Alderfer) ERG Theory (Clayton Alderfer) ERG Theory There are three groups of core needs: existence, relatedness, and growth. Core Needs Core Needs Concepts: Concepts: Existence: provision of Existence: provision of More than one need can basic material More than one need can basic material be operative at the same be operative at the same requirements. requirements. time. time. Relatedness: desire for Relatedness: desire for If aahigher-level need relationships. If higher-level need relationships. cannot be fulfilled, the cannot be fulfilled, the Growth: desire for desire to satisfy aalower- desire to satisfy lower- Growth: desire for level need increases. personal development. personal development. level need increases. © 2005 Prentice Hall Inc. All rights reserved. 6–6
  • 7. David McClelland’s Theory of Needs David McClelland’s Theory of Needs Need for Achievement Need for Affiliation The drive to excel, to achieve The desire for friendly in relation to a set of and close personal standards, to strive to relationships. succeed. Need for Power nPow The need to make others behave in a way that they would not have behaved otherwise. nAch nAff © 2005 Prentice Hall Inc. All rights reserved. 6–7
  • 8. Cognitive Evaluation Theory Cognitive Evaluation Theory Cognitive Evaluation Theory Providing an extrinsic reward for behavior that had been previously only intrinsically rewarding tends to decrease the overall level of motivation. The theory may only be relevant to jobs that are neither extremely dull nor extremely interesting. © 2005 Prentice Hall Inc. All rights reserved. 6–8
  • 9. Goal-Setting Theory (Edwin Locke) Goal-Setting Theory (Edwin Locke) Goal-Setting Theory The theory that specific and difficult goals, with feedback, lead to higher performance. Factors influencing the goals–performance relationship: Goal commitment, adequate self-efficacy, task characteristics, and national culture. Self-Efficacy The individual’s belief that he or she is capable of © 2005 Prenticetask. Inc. performing a Hall All rights reserved. 6–9
  • 10. Reinforcement Theory Reinforcement Theory The assumption that behavior is a function of its consequences. Concepts: Concepts: Behavior is environmentally caused. Behavior is environmentally caused. Behavior can be modified (reinforced) by Behavior can be modified (reinforced) by providing (controlling) consequences. providing (controlling) consequences. Reinforced behavior tends to be repeated. Reinforced behavior tends to be repeated. © 2005 Prentice Hall Inc. 6– All rights reserved. 10
  • 11. Job Design Theory Job Design Theory Job Characteristics Model Characteristics: Characteristics: Identifies five job 1. Skill variety 1. Skill variety characteristics and their 2. Task identity relationship to personal 2. Task identity and work outcomes. 3. 3. Task significance Task significance 4. 4. Autonomy Autonomy 5. 5. Feedback Feedback © 2005 Prentice Hall Inc. 6– All rights reserved. 11
  • 12. Job Design Theory (cont’d) Job Design Theory (cont’d)  Job Characteristics Model – Jobs with skill variety, task identity, task significance, autonomy, and for which feedback of results is given, directly affect three psychological states of employees: • Knowledge of results • Meaningfulness of work • Personal feelings of responsibility for results – Increases in these psychological states result in increased motivation, performance, and job satisfaction. © 2005 Prentice Hall Inc. 6– All rights reserved. 12
  • 13. Job Design Theory (cont’d) Job Design Theory (cont’d) Skill Variety The degree to which a job requires a variety of different activities. Task Identity The degree to which the job requires completion of a whole and identifiable piece of work. Task Significance The degree to which the job has a substantial impact © 2005 Prentice Hall Inc. other people. on the lives or work of 6– All rights reserved. 13
  • 14. Job Design Theory (cont’d) Job Design Theory (cont’d) Autonomy The degree to which the job provides substantial freedom and discretion to the individual in scheduling the work and in determining the procedures to be used in carrying it out. Feedback The degree to which carrying out the work activities required by a job results in the individual obtaining direct and clear information about the effectiveness of his or her performance. © 2005 Prentice Hall Inc. 6– All rights reserved. 14
  • 15. Computing a Motivating Potential Score Computing a Motivating Potential Score People who work on jobs with high core dimensions are People who work on jobs with high core dimensions are generally more motivated, satisfied, and productive. generally more motivated, satisfied, and productive. Job dimensions operate through the psychological states in Job dimensions operate through the psychological states in influencing personal and work outcome variables rather influencing personal and work outcome variables rather than influencing them directly. than influencing them directly. © 2005 Prentice Hall Inc. 6– All rights reserved. 15
  • 16. Job Design Theory (cont’d) Job Design Theory (cont’d) Social Information Processing (SIP) Model The fact that people respond to their jobs as they perceive them rather than to the objective jobs themselves. Concept: Concept: Employee attitudes and behaviors are Employee attitudes and behaviors are responses to social cues by others. responses to social cues by others. © 2005 Prentice Hall Inc. 6– All rights reserved. 16
  • 17. Social Information Processing Model (SIP) Social Information Processing Model (SIP)  Concepts of the SIP Model – Employees adopt attitudes and behaviors in response to the social cues provided by others (e.g., coworkers) with whom they have contact. – Employees’ perception of the characteristics of their jobs is as important as the actual characteristics of their jobs. © 2005 Prentice Hall Inc. 6– All rights reserved. 17
  • 18. Equity Theory Equity Theory Equity Theory Individuals compare their job inputs and outcomes with those of others and then respond to eliminate any inequities. Referent Referent Comparisons: Comparisons: Self-inside Self-inside Self-outside Self-outside Other-inside Other-inside Other-outside Other-outside © 2005 Prentice Hall Inc. 6– All rights reserved. 18
  • 19. Equity Theory (cont’d) Equity Theory (cont’d) Choices for dealing with inequity: Choices for dealing with inequity: 1. Change inputs (slack off) 1. Change inputs (slack off) 2. 2. Change outcomes (increase output) Change outcomes (increase output) 3. 3. Distort/change perceptions of self Distort/change perceptions of self 4. 4. Distort/change perceptions of others Distort/change perceptions of others 5. 5. Choose a different referent person Choose a different referent person 6. Leave the field (quit the job) 6. Leave the field (quit the job) © 2005 Prentice Hall Inc. 6– All rights reserved. 19
  • 20. Equity Theory (cont’d) Equity Theory (cont’d) Propositions relating to inequitable pay: Propositions relating to inequitable pay: 1. Overrewarded hourly employees produce 1. Overrewarded hourly employees produce more than equitably rewarded employees. more than equitably rewarded employees. 2. Overrewarded piece-work employees 2. Overrewarded piece-work employees produce less, but do higher quality piece produce less, but do higher quality piece work. work. 3. Underrewarded hourly employees produce 3. Underrewarded hourly employees produce lower quality work. lower quality work. 4. Underrewarded employees produce larger 4. Underrewarded employees produce larger quantities of lower-quality piece work than quantities of lower-quality piece work than equitably rewarded employees equitably rewarded employees © 2005 Prentice Hall Inc. 6– All rights reserved. 20
  • 21. Equity Theory (cont’d) Equity Theory (cont’d) Distributive Justice Perceived fairness of the amount and allocation of rewards among individuals. Procedural Justice The perceived fairness of the process to determine the distribution of rewards. © 2005 Prentice Hall Inc. 6– All rights reserved. 21
  • 22. Expectancy Theory Expectancy Theory Expectancy Theory (Victor Vroom) The strength of a tendency to act in a certain way depends on the strength of an expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual. © 2005 Prentice Hall Inc. 6– All rights reserved. 22
  • 23. Expectancy Theory Relationships Expectancy Theory Relationships  Effort–Performance Relationship – The probability that exerting a given amount of effort will lead to performance.  Performance–Reward Relationship – The belief that performing at a particular level will lead to the attainment of a desired outcome.  Rewards–Personal Goals Relationship – The degree to which organizational rewards satisfy an individual’s goals or needs and the attractiveness of potential rewards for the individual. © 2005 Prentice Hall Inc. 6– All rights reserved. 23