1. - A Danish Report 2010 Knud SchulzCitizens’ and library service Aarhus Tromsø 26. January 2011

2. Knud Schulz Manager of the Main Library Member of a workgroup preparing the passage about partnerships in the report Daily work focus – transforming the Main Library to “Urban Mediaspace” ksc@aarhus.dk www.slideshare.net 2 The Public Libraries in the Knowledge Society Knud Schulz

3. Agenda The report Recommendations Focus on (the visions in the report) Danish Digital Library Partnership The library of the knowledge society Next The Public Libraries in the Knowledge Society Knud Schulz 3

4. Mandate for theCommittee - assess the public libraries’ role in relation to the challenges facing the knowledge society, the globalisation strategy’s focus on education, lifelong learning and societal cohesive force - assess to which extent there is basis for establishing new concepts for a library service that meets the public’s needs in terms of enlightenment, education and cultural activity, and close to the citizens. - assess the need for further development of the libraries’ digital infrastructure and the interaction between digital and traditional services - put forward recommendations and suggestions as to how the strategy’s objectives can be realised within the present legislation and existing division of labourbetween state and municipalities. The Public Libraries in the Knowledge Society Knud Schulz 4

5. Conditions Existing law Existing budget Existing division of labour between state and municipalities The Public Libraries in the Knowledge Society Knud Schulz 5

6. Essential point In the knowledge society the public library’s efforts to further enlightenment, education and cultural activity is more important than ever before. Society’s value creation is to an increasing extent based on the citizen’s ability to transform information into knowledge and to use this knowledge to create new value. Due to increased competition, which is a result of the globalization, this value creation becomes even more essential. The Public Libraries in the Knowledge Society Knud Schulz 6

7. 5 recommendations and a model of the modern library 1. Open libraries 2. Inspiration and learning 3. The Danish Digital Library (DDL) 4. Partnerships 5. Professional development The Public Libraries in the Knowledge Society Knud Schulz 7

8. Focus on practice Danish Digital Library Partnership The library of the knowledge society - a new model for library service The Public Libraries in the Knowledge Society Knud Schulz 8

9. 3. The Danish Digital Library - DDL The committee recommends the establishment of the Danish Digital Library as a common digital mediation to the Danes. This means that apart from physical materials the library will be able to offer digital media such as films, games, music and literature. The user will moreover get access to new experiences, a digitized cultural heritage and networking with other users via social media. DDL will be a common access to the libraries on the Internet as well as contributing to the citizen meeting the library elsewhere on the Internet where this is relevant. The Public Libraries in the Knowledge Society Knud Schulz 9

10. DDL The committee recommends • DDL as soon as possible be established as a common organization for all national library services • relevant stakeholders agree on the organizational frames for DDL • public libraries establish an ever closer coordination of the purchase of digital materials • public libraries strengthen free access to information by supporting creative commons and open access The Public Libraries in the Knowledge Society Knud Schulz 10

11. DDL – 3 level architecture The Public Libraries in the Knowledge Society Knud Schulz 11

12. 1. level - presentation The Public Libraries in the Knowledge Society Knud Schulz 12

13. local integration with partners visibility in local communities offering resources to users – in local and in general The Public Libraries in the Knowledge Society Knud Schulz 13

14. 2. level - services The Public Libraries in the Knowledge Society Knud Schulz 14

15. Services examples authentication – single sign-on personalization recommendations The Public Libraries in the Knowledge Society Knud Schulz 15

16. 3. level - data The Public Libraries in the Knowledge Society Knud Schulz 16

17. Data - examples bibliographic data music cultural heritage user produced data statistics The Public Libraries in the Knowledge Society Knud Schulz 17

18. The structure The Public Libraries in the Knowledge Society Knud Schulz 18

19. Actual work commitment to the structure finding the money - business case (ex. effectiveness of library systems) – use of open source etc. The Public Libraries in the Knowledge Society Knud Schulz 19

20. Partnerships The committee recommends that the library work systematically on establishing binding partnerships in order to create a multitude of offers across the public sector, business life and civic society. The committee recommends: • libraries offer themselves as partners and enter into partnerships with a view to strengthening and developing the library and its offers to the public, including the relation between the library, the citizens and the surrounding community • libraries think in partnerships across the public sector, the private sector and civic society • libraries enter into partnerships that explore and exploit new digital platforms in mediation contexts The Public Libraries in the Knowledge Society Knud Schulz 20

21. Why partnerships? Lack of resources and competences in libraries Knowledge, inspiration from others Need of diversity, quality, research in service production Communication and marketing New ambassadors

22. ExamplesStrategicPartnerships Urban Mediaspace Aarhus New main library Citizens’ Service Partnerships and network Opening 2014

23. Mapping the network

24. Partnershipclusters - examples Children and FamiliesChildrentheatres, culture institutions, Centre for Playware, Alexandra Institute, Centre for PervasiveComputing Knowledge and LearningUniversities, educational institutions, freeadulteducation, Homeworkhelp organisations, NGO’s FictionPublishers, author organisations, readingclubs, authorschools, writing workshops, poetryclubs, freeadulteducation , news media MindspotPublic Schools, HighSchools, youth organisations and clubs, festivals

25. Inspiration and learning The committee recommends that the public libraries work systematically on further developing and strengthening the library’s learning and inspiration offers based on the users’ needs. The committee recommends: • local partnerships with the educational associations be established • extension of the existing effort to develop the Danes’ IT skills take place • partnerships for improving reading among groups with reading handicaps be established The Public Libraries in the Knowledge Society Knud Schulz 25

26. Open libraries The committee recommends that new concepts for the physical library space be developed. The library should moreover locally work systematically on establishing alternatives to the traditional library space, such as libraries that are integrated with other types of institutions, as well as new flexible library services The committee recommends: • library space be seen as an independent medium to be developed • more targeted and offensive promotion of materials be developed • partnerships be established about activities in the library space • general concepts for arrangements be established • flexible forms of service be further developed The Public Libraries in the Knowledge Society Knud Schulz 26

27. Four room model The Public Libraries in the Knowledge Society Knud Schulz 27

28. Inspiration space The space for meaningful experiences that is to say experiences that move us The space should open up to the irrational, emotional and chaotic by communicating a diversion of aesthetic experiences. This can happen through storytelling or other artistic expressions within all kinds of media, cultural forms and genres. The inspiration space should make the user want to move beyond the usual choices and to come back. The library space in itself may also be an experience and work as a stage for events and cultural arrangements. The inspiration space especially supports realisation (cognition)/experience and innovation. The Public Libraries in the Knowledge Society Knud Schulz 28

29. examples – coming up The Public Libraries in the Knowledge Society Knud Schulz 29

30. Learning space Space where children, young people and adults can experience and explore the world and thus strengthen their competences and possibilities through free and easy access to information and knowledge Learning is seen as a dialogue oriented process that is based on the users’ own experiences and their wishes to define their own learning needs Often takes place in informal settings which do not have learning as the goal – learning happens through play, music and many other activities Should meet the needs of especially young people for a more experience oriented learning through the development of playful, interactive and social learning methods. Learning is strengthened through the use of homework cafes, study places, open courses and experiment areas. The learning space especially supports realisation (cognition)/experience and empowerment. The Public Libraries in the Knowledge Society Knud Schulz 30

31. examples – coming up The Public Libraries in the Knowledge Society Knud Schulz 31

32. Meeting space An open, public space where citizens as a third space between home and work can meet others who are both as themselves and different from themselves Arenaes, where you can meet other people with different interests and values and encounter opinions that challenge you through discussions and debate, are necessary In the meeting space both non-commital, random encounters can take place through lounge décor with newspapers and café atmosphere as well as more organised meetings This can take place both live and on the Internet in chatgroups, blogs or other social media. The meeting space especially supports empowerment and engagement The Public Libraries in the Knowledge Society Knud Schulz 32

33. examples – coming up The Public Libraries in the Knowledge Society Knud Schulz 33

34. Performativespace Users can interact with others for inspiration to create new creative expressions in the encounter with art and culture Users can get access to tools that support their creative expressions through interactive games and writing-, sound- and video-workshops The users can also get support in their creative expressions through workshops with professional artists, designers, multimedia developers etc. Can act as a platform for communication by publishing and distributing the work and products of the users and by giving access to stages where users can perform and express themselves. The performative space especially supports engagement and innovation. The Public Libraries in the Knowledge Society Knud Schulz 34

35. examples – coming up The Public Libraries in the Knowledge Society Knud Schulz 35

36. Gaming

37. The Public Libraries in the Knowledge Society Knud Schulz 37 4 exeptional keynote speakers 18 workshops Price 25 % lower than 2009