1. DELIGHTING YOU ALL AGES

2. 1/ Marketing Objectives
2/ Communication Objectives
3/ Target audiences
4/ Desired response
5/ Key message
6/ Idea
7/ Execution
8/ Summary

3. To increase
sales of
Canon IXUS
camera on
Christmas Eve,
Calendar New
Year,
Lunar New Year.

4. To engage people into
participating
the promotion campaign of
Canon at the year end
season,
while
people shop a lot as well as
enjoying parties, travelling
to
drive sales for IXUS
camera.

5. People in Hanoi and Ho Chi Minh city, have stable and good income. They are
single or married with kids, they love taking pictures with friends, family,
specially on special occasions when they are outing, holidays, travelling,
celebrating special days of the year (Christmas, New Year, birthday, wedding)

6. They love to share picture, particularly on social
networks

7. Most of them are
owning a compact camera
or they want to buy a new camera

8. To purchase Canon IXUS camera this year end

9. VALUES
Connect
young and
mature
experiences
Harmonize
generations
Encourage
simple yet
positive
thinking

11.  Host 2 photo contests at the same time, one
for the singled and one for the married
 Người độc thân chụp hình chung với gia đình