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Accelerating Reporting
and Advanced Analytics
@KognitioFollow the conversation on Twitter:
22 August 2013
• Why Data Warehouses need Acceleration
• The “Achilles Heel” of Teradata Systems
• Demonstration: Analytical Acceleration for 
Teradata systems – lighting queries
• Complementing the EDW and enabling Hadoop
• Summary, Question & Answer Session
Web Briefing Agenda
Tera‐Tom Author of over 50 Books
Tera‐Tom books are so popular because even a seven year old boy (raised by wolves) 
can understand them.
“To have everything is to possess nothing.”
‐ Buddha
“To have every database is to possess Nexus.”
‐ IT Buddha
What is Parallel Processing?
Two guys were having fun on a Saturday night when one said, “Got to go and do my 
laundry”.  The other said, “What?”  The man explained that if he went to the laundry 
mat the next morning he would be lucky to get one machine and be there all day, but 
if he went on Saturday night he could get all the machines.  Then he could do all his 
wash and dry in two hours.  Now that’s parallel processing mixed in with a little dry 
humor!
“After enlightenment, the laundry”
‐ Zen Proverb
“After parallel processing the laundry, enlightenment!”
‐Teradata Zen Proverb
Tera‐Tom’s
Parallel
Processing
Wash
and Dry
Start Small and Think Big
Teradata was born to be parallel and with each query a single step is performed in 
parallel by each AMP.  A Teradata system consists of a series of AMPs that will work in 
parallel to store and process your data. This design allows you to start small and grow 
infinitely.  If your Teradata system provides you with an excellent Return On 
Investment (ROI) then continue to invest by purchasing more AMPs.  Most companies 
start small, but after seeing what Teradata can do they continue to grow their ROI from 
the single step of implementing a Teradata system to millions of dollars in profits.
Parsing
Engine
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BYNET 0 BYNET 1
“A Journey of a thousand miles begins with a single step.”
‐ Lao Tzu
How Teradata Creates Traditional Tables
Notice the last line of the CREATE Table example above and you will see that EmpNo is 
defined as the Primary Index.  This means that the rows that are loaded into the 
Employee_Table will be hashed and distributed to the AMP based solely on the value 
in the rows EmpNo.  The column EmpNo will be responsible for the distribution and if 
the column EmpNo is used by the user in the SQL to find a specific employee number 
(EmpNo) then only one AMP will be contacted to find the row.
CREATE TABLE Employee_Table
( EmpNo  INTEGER
,Dept_No INTEGER
,First_Name    VARCHAR (12)
,Last_Name  CHAR(20)
,Salary DECIMAL (10,2)
) UNIQUE PRIMARY INDEX (EmpNo) ;
When a table is created the Primary Index is defined.  90% of your tables will use this design.  
Choosing the best column for the Primary Index is your number one strategy.
The Table Header is created on each AMP when the table is created.  That is why all 
AMPs have the exact same number of tables.  It is like looking into a mirror.
A Table Header is Placed Immediately on Every AMP
AMP AMP AMP
Employee_Table Header Employee_Table Header Employee_Table Header
The Table Header is created on each AMP when the table is created.  The rows are 
stored in data blocks when the data is loaded.  Both are stored separately on each 
AMP
When Data is Loaded it is Separated from the Table Header
AMP AMP AMP
Employee_Table
Row 1
Row 4
Row 7
Row 10
Employee_Table Employee_Table
Row 2
Row 5
Row 8
Row 11
Row 3
Row 6
Row 9
Row 12
Each AMP stores the rows they own inside a data block.  Above you can see that this 
AMP is responsible for four rows and those four rows are held in a single data block.
An AMP Stores the Rows of a Table inside a Data Block
AMP
Sales_Table Header
Row A
Row B
Row C
Row D
Sales_Table
Data Block
To read data an AMP must transfer the table header and the data block from inside it’s 
disk to it’s dedicated memory called “File System Generating” Cache (FSG Cache).
To Read a Data Block an AMP Moves the Block into Memory
AMP
Sales_Table Header
FSG Cache Memory
Header
Row A
Row B
Row C
Row D
Data Block
Row A
Row B
Row C
Row D
Data Block
A Full Table Scan means that all AMPs must transfer their data block from their disk 
into their FSG Cache memory and then each AMP must read each row from the table 
starting from the first row they own to the last row.  
A Full Table Scan Means All AMPs must Read All Rows
AMP 1
Sales_Table Header
FSG Cache Memory
Header
Row A
Row B
Row C
Row D
Data Block
AMP 2
Sales_Table Header
FSG Cache Memory
Header
AMP 3
Sales_Table Header
FSG Cache Memory
Header
AMP 4
Sales_Table Header
FSG Cache Memory
Header
Row E
Row F
Row G
Row H
Data Block
Row I
Row J
Row K
Row L
Data Block
Row M
Row N
Row O
Row P
Data Block
Row A
Row B
Row C
Row D
Data Block
Row E
Row F
Row G
Row H
Data Block
Row I
Row J
Row K
Row L
Data Block
Row M
Row N
Row O
Row P
Data Block
To read or write data an AMP must move the data block from disk into it’s FSG Cache 
Memory.  This is the Achilles heal of the system and it is painfully slow!
The “Achilles Heal “ or Slowest Process is Block Transfer
AMP
Sales_Table Header
FSG Cache Memory
Header
Row A
Row B
Row C
Row D
Data Block
Row A
Row B
Row C
Row D
Data Block
A good physical database 
design limits the block 
movement and the reading 
of entire blocks.
How is this done?  Read on!
Each table chooses a column to be the Primary Index.  When users query a table and 
use the Primary Index column in their SQL only a “Single AMP” is used.
Each Table has a Primary Index
Each table chooses a column 
to be the Primary Index.  The 
Primary Index column is used 
to distribute the rows among 
the AMPs and it’s how each 
AMP sorts the rows.
AMP 1
EmpNo 1
EmpNo 2
EmpNo 3
EmpNo 4
Employee_Table
Data Block
Employee_Table Header
Primary Index (EmpNo)
EmpNo 5
EmpNo 6
EmpNo 7
EmpNo 8
Employee_Table
Data Block
Employee_Table Header
Primary Index (EmpNo)
AMP 2
Choosing a good Primary Index results in only a “Single AMP” being used in the query.
A Query Using the Primary Index is a Single AMP Retrieve.
AMP 1
Employee_Table Header
FSG Cache Memory
EmpNo 1
Data Block
EmpNo 2
EmpNo 3
EmpNo 4
EmpNo 5
Data Block
EmpNo 6
EmpNo 7
EmpNo 8
Employee_Table Header
FSG Cache Memory
Employee_Table Header
EmpNo 5
Data Block
EmpNo 6
EmpNo 7
EmpNo 8
AMP 2
I need information
on employee 8.
A Teradata table can have trillions of rows so an individual AMP might have millions or 
even billions of rows for a single table.  As rows of a table are inserted inside a block 
the block grows. Once a block reaches a maximum size it splits into two smaller blocks.
As Rows are Added a Data Block will Eventually Split
AMP
Sales_Table Header
Row A
Row B
Row C
Row D
Sales_Table
Data Block 1
Row E
Row F
Row G
Row H
Sales_Table
Data Block 2
A Full Table Scan means that all AMPs must transfer their data blocks from their disk 
into their FSG Cache memory and then read each block to evaluate the first row they 
own to the last row. Each AMP above process two blocks so there is twice the transfer.
A Full Table Scan Means All AMPs must Read All Blocks
AMP 1
Sales_Table Header
FSG Cache Memory
Header
AMP 2
Sales_Table Header
FSG Cache Memory
Header
AMP 3
Sales_Table Header
FSG Cache Memory
Header
Block 1
Block 2
Block 1
Block 2
Block 1
Block 2
Block 1 Block 1 Block 1
Parsing
Engine
Here is the plan AMPs.
This is a Full Table Scan of 
the Sales_Table.
You should each have 
two blocks.  Transfer the 
blocks to your FSG Cache 
one at a time and send 
me the results.
AMP 2 was contacted and told to only transfer the block that has EmpNo 12.  Now you 
see the importance of each AMP sorting their rows to limit transferring each block.
A Primary Index Query uses a Single AMP and Single Block
AMP 1
Employee_Table Header
FSG Cache Memory
Employee_Table Header
FSG Cache Memory
Employee_Table Header
EmpNo 9
Data Block 1
EmpNo 10
EmpNo 11
EmpNo 12
AMP 2
I need information
on employee 12.
Block 1
Block 2
Block 1
Block 2
EmpNo
1‐4
EmpNo
5‐8
EmpNo
9‐12
EmpNo
13‐16
Parsing Engine
Here is the plan AMP 2.
I know you have EmpNo 12 
because EmpNo is the Primary 
Index.
You should have two blocks.  
Only Transfer the block holding 
EmpNo 12 to your FSG Cache 
and send me the results.
Each AMP has the same table header, but contain different data rows for each table.  
Some tables are huge like the Order_Table.  As more and more data was loaded it 
performed 12 block splits.  The Customer_Table is smaller and contains only one block.
Each AMP Can Have Many Blocks for a Single Table
AMP 1
Order_Table Header
Customer_Table Header
AMP N
Order_Table Header
Customer_Table Header
A Full Table Scan means that all AMPs must transfer their data blocks from their disk 
into their FSG Cache memory and then read each block to evaluate the first row they 
own to the last row. Each AMP above process two blocks so there is twice the transfer.
A Full Table Scan Means All AMPs must Read All Blocks
AMP 1
Order_Table Header
FSG Cache Memory
Order_Table Header
AMP 2
Order_Table Header
FSG Cache Memory
Order_Table Header
AMP 3
Order_Table Header
FSG Cache Memory
Order_Table Header
Block 1
Parsing
Engine
Here is the plan AMPs.
This is a Full Table Scan of 
the Order_Table.
You should each have 24
blocks.  Transfer the 
blocks to your FSG Cache 
one at a time and send 
me the results.
Block 1 Block 1
How Teradata Creates a PPI Table
In the above example the first part of the CREATE Table statement looks just like the 
previous example, but it is the latter part of the statement that you see the words 
“Partition By”.  This table’s rows will still be distributed among the AMPs via the 
Primary Index of Order_Number, but the AMPs won’t sort by Order_Number.  Each 
AMP will sort their rows by the partition which is Month of the Order_Date.  Look at 
the next page to see a visual of the AMPs and their sorting of millions of rows.
A Partitioned Primary Index (PPI) table has a Primary Index that distributes the rows among the 
AMPs, but they are not sorted by the Primary Index.  Instead an AMP is instructed to sort the 
rows they own by the Partition.
CREATE TABLE Order_Table
(     Order_Number INTEGER
,Customer_Number    INTEGER              
,Order_Date DATE  
,Order_Total               Decimal (10,2)
)     PRIMARY INDEX(Order_Number) 
PARTITION BY RANGE_N 
(Order_Date BETWEEN 
date '2013‐01‐01' AND  date '2013‐12‐31' 
EACH INTERVAL ‘1' Month) ;
PPI Table Sorting the Rows by Month of Order_Date 
Each AMP above sorts their rows by Month (of Order_Date), so if a user queries and 
only wants to see the orders placed in March then each AMP just transfers the blocks 
with March orders.  This is an all AMP retrieve, but each AMP only has to retrieve from 
a single partition, which is the March Partition.
AMP 4
January
February
March
April
May
June
July
August
September
October
November
December
Order_Table
January
February
March
April
May
June
July
August
September
October
November
December
Order_Table
January
February
March
April
May
June
July
August
September
October
November
December
Order_Table
January
February
March
April
May
June
July
August
September
October
November
December
Order_Table
AMP 3AMP 2AMP 1
All AMP are used to satisfy the query, but each AMP only reads a portion of their rows.
An All AMPs Retrieve By Way of a Single Partition
AMP 1
Order_Table Header
FSG Cache Memory
Order_Table Header
FSG Cache Memory
Order_Table Header
Mar Data Block
AMP N
I need a report on
all orders placed in 
The month of 
March.
Parsing Engine
Calling all AMPs.  Do NOT do a 
Full Table Scan!
You should each have 12 blocks 
(one per month).  Move your 
March Partition block into your 
FSG Cache.
Give me all March Orders.
Jan Feb Mar
Apr
Jul Aug Sep
Oct Nov Dec
May Jun
Jan Feb Mar
Apr
Jul Aug Sep
Oct Nov Dec
May Jun
Order_Table Header
Jan  Order 1
Mar Data Block
Jan  Order 2
Jan  Order 3
Jan  Order 4
Jan  Order 5
Jan  Order 6
Jan  Order 7
Jan  Order 8
The two tables above contain the same Employee data, but the bottom example is a 
Columnar table.  Employee_Normal has 3 rows on each AMP with 5 columns.  
Employee_Columnar is split into 5 containers and each container has one column.
Employee_Normal Employee_Normal
Employee_Columnar Employee_Columnar
What does a Columnar Table look like?
AMP 1 AMP 2
CREATE Table Employee_Columnar
( 
Emp_No              Integer
,Dept_No            Integer
,First_Name         Varchar(20)
,Last_Name          Char(20)  
,Salary                  Decimal (10,2)
)  
No Primary Index 
Partition By Column ;
The normal table on top is one block containing three rows and five columns.  The 
columnar table below has five blocks each containing one column of three rows. 
Columnar tables are better when users query just a few columns and not all columns.
A Comparison of Data for Normal Vs. Columnar
AMP 1
Emp_No    Dept_No    First_Name   Last_Name   Salary
101           200      Hitesh            Patel             80000
102           300      Maria             Garcia          75000
106           100      Squiggy         Jones            45000
101 200 Hitesh Patel 80000
102 300 Maria Garcia 75000
106 100 Squiggy Jones 45000
Emp_No       Dept_No       First_Name     Last_Name        Salary
Employee_Normal
Employee_Columnar
All rows come back, but only two columns.  We moved less than half the block volume.
A Columnar Table is Best for Queries with Few Columns
AMP 1
Employee_Columnar Header
FSG Cache Memory
Employee_Columnar Header
FSG Cache Memory
AMP N
I need a report
of only last names
and their salaries
Parsing Engine
Calling all AMPs.  
You should each have 5 container 
blocks in your table named
Employee_Columnar.  Move only your 
Last_Name and Salary container blocks 
into your FSG Cache.
Give me all Last Names and Salaries.
Employee_Columnar Header Employee_Columnar Header
101 Hitesh
102 Maria
106 Squiggy
200
300
100
Patel
Garcia
Jones
80000
75000
45000
104 Sally
105 Bobby
107 Sara
100
200
300
Mars
Kent
Davis
65000
75000
82000
Patel
Garcia
Jones
80000
75000
45000
Mars
Kent
Davis
65000
75000
82000
Teradata has Secondary Indexes
AMP AMP AMP
USI SubtableUSI SubtableUSI Subtable
Stover
Davis
Gomez    
Rivers
Khan        
Kertzel
Kinski
Swartz
1,1 2,1 3,1
4,1 5,1 6,1
7,1 8,1 9,1
Emp_Intl  Emp_Intl  Emp_Intl 
NUSI SubtableNUSI SubtableNUSI Subtable
The Base Table has a Primary Index of Last_Name.  The USI was created on EmpNo and 
the NUSI on First_Name.  The USI rows are hashed to different AMPs, but the NUSI 
rows are AMP local.  Both subtables contain the same Base Table Row‐IDs.
25,1  Maria     2,1
16,1 1002     2,1
30,1 Rafael     1,1
22,1 1001     1,1
18,1 1004     4,1
40,1 Kyle        4,1
50,1 Sushma 7,1
21,1 1007     7,1
35,1  Rob       5,1
19,1 1005     5,1
41,1  Mo        8,1
15,1 1008     8,1
28,1 Charl      3,1
14,1 1003     3,1
65,1 Inna       6,1
17,1 1006     6,1
70,1 Mo         9,1
20,1 1009     9,1
Minal Rafael 100
1100
4
Kyle
1007Sushma
Maria   1002
1005Rob
1008       Mo
Charl 1003
1006Inna
1009Mo
USI’s
are
Hashed
NUSI’s
are
AMP
Local
Teradata Join Quiz
Do you know which statement above is False?
Which Statement is NOT true!
1. Each Table in Teradata has a Primary Index, unless it is a NoPI table.
2. The Primary Index is the mechanism that allows Teradata to physically distribute the rows 
of a table across the AMPs using a Hash Formula and the Hash Map.
3. Each AMP Sorts its rows by the Row‐ID, unless it is a Partitioned table, and then it sorts first 
by the Partition and then by Row‐ID which is actually the Row Key.
4. For two rows to be Joined together Teradata insists that both rows are physically on the 
same AMP.
5. Teradata will either Redistribute one or both of the tables or Duplicate the smaller table 
across all AMPs to ensure that the matching rows are on the same AMP in FSG Cache.  
Once the matching rows are on the same AMP the join can take place.
CustNo (1‐6) (red) are the Join Condition (PK/FK).  Each customer has placed one order.  
The matching join rows are on different AMPs because the tables were distributed by 
different Primary Indexes.  How will Teradata get the joining rows on the same AMP.  
They will redistribute the Order_Table by Cust_No in FSG Cache memory.
The Joining of Two Tables
AMP 1
Customer_Table
1 Acme Products
2 Billy’s Best Choice
3 Carling’s Cars
Customer_Table
4 Dave’s Dogs
5 Ellen’s Earrings
6 Fanny’s Fans
Order_Table Order_Table
1000 3 '2013‐01‐01' 100.00
1001 5 '2013‐01‐01' 200.00
1002 6 '2013‐01‐01' 300.00
1003 1 '2013‐01‐01' 400.00   
1004 2 '2013‐01‐01' 500.00
1005 4 '2013‐01‐01' 600.00
SELECT C.CustNo,
,C.CustName        
,O.Order_Total
FROM   Customer_Table as C
INNER JOIN Order_Table as O
ON C.CustNo = O.CustNo ;
Data Distributed to AMPs by 
Primary Index CustNo
Data Distributed to AMPs by 
Primary Index OrderNo
For a join to take place all joining rows must be on the same AMP together!
AMP n
On all joins the matching rows must be on the same AMP so hashing is how it is done.
Teradata Moves Joining Rows to the Same AMP
AMP 1
FSG Cache Memory FSG Cache Memory
AMP n
I need a join of 
the Order_Table 
and the 
Customer_Table
Parsing Engine
Move you Customer_Table and 
Order_Table blocks into FSG Cache.
Redistribute the Order_Table over the 
BYNET by the CustNo column.
Now Join the matching CustNo rows now 
that they’re in the same FSG Cache.
Order_Table Header Order_Table Header
Customer_Table Header Customer_Table Header
Order_Table Header Order_Table Header
Customer_Table Header Customer_Table Header
Order_Table
Customer_Table
Order_Table
Customer_Table
2 Billy’s Best Choice
3 Carling’s Cars
4 Dave’s Dogs
5 Ellen’s Earrings
6 Fanny’s Fans3 100.00
5 200.00
6 300.00
1 400.00   
2 500.00
4 600.00
Redistribute by
Hash of CustNo
Redistribute by
Hash of CustNo
1 Acme Products
The Join Index looks like an Answer Set, but each row is stored like a normal table in 
that the rows of the Join Index are spread amongst the AMPs.  Users can’t query the 
Join Index, but the Parsing Engine gets data from the Join Index when it chooses.
Employee_No  Dept_No    Last_Name    First_Name   Salary
Employee_Table
Dept_No    Department_Name
Department_Table
1232578
1256349
2341218
2312225
2000000
1000234
1121334
1324657
1333454 
100
400
400
300
?
10
400
200
200
Chambers
Harrison
Reilly
Larkins
Jones
Smythe
Strickling
Coffing
Smith
Mandee
Herbert
William
Loraine
Squiggy
Richard
Cletus
Billy
John  
48850.00
54500.00
36000.00
40200.00
32800.50
32800.00
54500.00
41888.88
48000.00
100
200
300
400
500
Marketing
Research and Dev
Sales
Customer Support
Human Resources
____________   ________   __________  __________ ______     _______    ________________
Employee_No  Dept_No    Last_Name    First_Name   Salary     Department_Name
1232578
1256349
2341218
2312225
1121334
1324657
1333454 
100
400
400
300
400
200
200
Chambers
Harrison
Reilly
Larkins
Strickling
Coffing
Smith
Mandee
Herbert
William
Loraine
Cletus
Billy
John  
48850.00
54500.00
36000.00
40200.00
54500.00
41888.88
48000.00
Marketing
Customer Support
Customer Support
Sales
Customer Support
Research and Dev
Research and Dev
Join Index named EMP_DEPT_IDX
___________ _______   _________  _________  _____    ______________  
Join Index
Teradata has a complex and intensive Traffic System 
Imagine our highways with only one lane or our roads with no stop signs or lights. 
Teradata has the most sophisticated traffic system in the industry.  Teradata allows for 
rules, times, delays, green lights to query and red lights to wait.  Why put a long‐haul 
trucker with an oversized load in the fast lane?  Marathon runners don’t run at the 
same speed at sprinters so you need to give your fastest speeds to your tactical 
queries and slower speeds for your batch processing.  Teradata Active System 
Management (TASM) controls the query traffic so users can take the route less 
traveled
“Two roads diverged in a wood and I took the one less traveled by, and that has made all the 
difference.”
‐ Robert Frost
Teradata Viewpoint
Teradata allows your queries to float like a butterfly and not sting at all!  This is 
because Viewpoint gives the DBA and the users their own view of their Teradata world 
so everyone knows exactly what is going on with the system.
“A man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.”
‐ Muhammad Ali
METRIC                             VALUE VS THRESHOLD                          LAST 30 MIN        VALUE
TDEXPRES HEALTH DETAILS X7:21 PM
CPU UTILIZATION
USER
SYSTEM
WAIT IO
AMP CPU SKEW
AMP IO SKEW
AMP WORKER TASKS
DBC DISK SPACE
ACTIVE SESSIONS
24.67%
22.61%
2.057%
19.89%
0%
16.67%
1.724%
38.57%
85.44%
Have A Multi‐Vendor Data Warehouse
Teradata is unique just like every other vendor.  Implement your Teradata warehouse, 
but take advantage of In‐memory vendors, Columnar vendors, Appliances, Amazon’s 
cloud technology, your existing OLTP and Mainframe systems and even your smaller 
databases such as MySQL and even Excel.  And most importantly implement a Hadoop 
system in conjunction with all of your other systems.  This industry has never moved 
forward faster than today and every vendor listed above is a serious contender 
bringing their own unique technology into your enterprise.  
“Always remember that you are unique just like everyone else.”
‐ Anonymous
TeradataMainframe
DB2
Oracle
KognitioRedshift
Vertica
SQL 
Server
PDW
MySQL
Hadoop Excel
Netezza Greenplum
Teradata Kognitio Hadoop
Memory
Have A Multi‐Vendor Data Warehouse
Retail Demo Data
T_RET_PROD_SECTION
T_RET_SALE SECTION_NO INTEGER
SALEDATE DATE T_RET_PRODUCT SECTION_NAME CHAR(35)
SALETIME TIME PRODNO SMALLINT GROUP_NO INTEGER
BASKETNO BIGINT SECTION_NO TINYINT
PRODNO SMALLINT GROUP_NO TINYINT
PRICE SMALLINT DEPT_NO TINYINT T_RET_PROD_GROUP
STORENO SMALLINT PRODUCT_NAME CHAR(30) GROUP_NO TINYINT
TILLNO TINYINT GROUP_NAME CHAR(20)
SALEWEEK TINYINT DEPT_NO TINYINT
T_RET_STORE
STORENO TINYINT
T_RET_DATES STORENAME CHAR(20) T_RET_PROD_DEPT
SALEDATE DATE STOREREGION CHAR(30) DEPT_NO TINYINT
SALE_DOW_NO TINYINT STORENIGRID CHAR(6) DEPT_NAME CHAR(25)
SALE_DOW CHAR STORELAT DECIMAL(10,6)
SALE_WEEK TINYINT STORELONG DECIMAL(10,6)
SALE_MONTH_NO TINYINT
SALE_MONTH CHAR
SALE_QUARTER TINYINT
SALE_YEAR SMALLINT
SALE_YEAR_WEEK_NO INT
SALE_YEAR_MONTH_NO INT
SALE_YEAR_QUARTER_NO INT
Demo Data
• UK grocery chain • EPOS - items in baskets
through cash register at stores
Teradata Demo Platform
• 1 Amazon GPU Instance cg1.4xlarge
– 33.5 EC2 Compute Units (2 x Intel
Xeon X5570, quad-core with
hyperthread)
– 2 x 840GB Disks
– 23GB RAM
• Teradata Software Release 14.00
– 276GB 2 AMP system
– 100GB per AMP
– 145GB free space used for query
processing (spool)
• 525 million POS Transactions
– 70 Stores
– 6 months
Kognitio Demo Platform
• 6 HP BL465c-G7 blade system
• Each BL465c blade:
– 2 x 12 core AMD Opteron
2.2GHz
– 2 x 600GB Disks
– 128GB RAM
• End-user capacity
– 680 GB RAM
• Kognitio Software release 7.2
• 3 billion POS Transactions
– 140 Stores
– 18 months
In-Memory
Analytical Acceleration
Michael Hiskey
VP of Marketing & Business Development
@mphnyc
Kognitio: Analytical Accelerator for Teradata
Comprehensive
• Real-time, full data volume, new sources, cross-correlation
Engage Big Data and enable Hadoop
without changing your environment
Flexible
• Accelerate queries, enable departmental self-service for
every departmental need
Universal
• Standardize connections without custom coding
Analytical Platform: “The Golden Layer”
Analytical
Platform
Layer
Near-line
Storage
(optional)
Application &
Client Layer
All BI Tools All OLAP Clients Excel
Persistence
Layer Hadoop
Clusters
Enterprise Data
Warehouses
Legacy
Systems
Kognitio
Storage
Reporting
Cloud
Storage
Performance acceleration with Kognitio
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Teradata Kognitio
Report speed relativeto median Kognitio speed
Max
Median
Min
0
0.5
1
1.5
2
2.5
3
3.5
4
SQL Server Kognitio
Query Speed relativeto median Kognitio speed
Bigger is better!
Big Data: Bring the Analytics TO the Data
Kognitio Hadoop Integration
• Kognitio Map/Reduce Agent uploads itself to
Hadoop nodes
• Query passes selections, relevant predicates
• Data filtering & projection locally on each node
• Data filtered as it is read from file(s)
• Only data of interest is transferred and loaded
into memory via parallel load streams
Kognitio
Kognitio is focused on providing the 
premier high‐performance analytical 
platform to power business insight 
around the world
• Kognitio invented the in‐memory analytical 
platform, first taking it to market in 1989
• Privately held
• Labs in the UK ‐ HQ in New York, NY 
Analytical Acceleration for Teradata
Analytical Acceleration
www.kognitio.com/accelerate
Nexus Query Chameleon
www.coffingdw.com/software/nexus/
Request an Assessment Meeting
www.kognitio.com/meeting
connect
www.kognitio.com
twitter.com/kognitiolinkedin.com/companies/kognitio
tinyurl.com/kognitio youtube.com/kognitio
+1 855  KOGNITIO

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Kognitio nexus web briefing print