Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Biennale Shanghai 10.2010 bilingual
1. Prof. Dr. Hartmut Esslinger, founder frog design
SOCIAL IMPACT
BY
DESIGN
L O V E
L I F E
&
SHANGHAI DESIGN BIENNALE 2010
SCENE FROM SCI-FI MOVIE „i-ROBOT“ (2004)
2. Hartmut Esslinger 博士、教授、 青蛙 始人设计创
力设计
改变社会
L O V E
L I F E
&
2010 上海 双年展设计
科幻 影《机械公 》中的 景电 敌 场 (2004)
5. "Our biggest challenge in this
new century is to take an idea
that seems abstract
- sustainable development –
and turn it into a reality for all
the World's people".
Kofi Annan
16. Strategy
(long-term)
4 – 5 years
Tactics
(mid-term)
12-18 months
Concept
Design
Detailed
Design &
Engineering
Production
Supply
Operations
Support
Recycling
Product
Road Map
Project Book
(briefing)
Research of
markets &
technology shifts
Focusing
on “real”
projects
Collaboration
with production
and marketing
Collaboration
with production
and marketing
Support for
detailing &
refinements
Information
stage &
learning
STRATEGIC PLANNING
STRATEGIC
PROCESS
“DESIGNERS AS PARTNERS”
PRODUCT LIFECYCLE MANAGEMENT (PLM)
91. “BANG”
DESIGN
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
生物数字混合设计
92. BRAIN ENHANCER: creativity boosting device by Ewald Neuhofer @ ID2/Vienna
CREATIVE
BY CHOICE
个人都有 造的潜能每 创
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕