Direct mail and email campaigns provide effective ways for businesses to directly market products and services to potential customers. Some key points about direct mail and email marketing include: - Direct mail involves using postal mail to deliver promotional materials like catalogs or flyers directly to target audiences. Email marketing uses email in a similar way. - Both can be customized based on customer data and segmented to different groups. Email allows for faster response but may be more likely to be seen as spam. - Testing is important to optimize direct marketing efforts and measure results. Factors like timing, formatting, incentives and follow up can influence response rates. - Gathering email addresses from websites, newsletters and other sources enables businesses to build

1. DIRECT MAIL TIPS Hristo Radichev in Marketing Communications

3. Direct Mail Part I:

4. „ Offering products and / or services from producer or service provider directly to potential customers, using databases, direct mail, inserts, demonstrations, phone sales etc.” Small Business Dictionary Direct Marketing : “ A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.” Direct Mail : Entrepreneur.com What is DM ?

5. ... is the annual revenue of the DM business in 20 European countries, including Russia 760 10% annual growth Statistics : € mln 5% + 3 letters In a single mailbox in Bulgaria the average annual number of DM letters is ... … are the positive replies of a DM offer in the USA Source : ЕМОТА

13. E-mail Campaigns Part II:

21. Source of almost all pictures: GfK database