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Hristo Radichev
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How to sell ads successfully.
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Selling People
1.
$ELLING PEOPLE
2.
This
is the old-fashioned way to sell ads.
3.
“Our daily audience is
100 000!” means
4.
100 000 people
are listening our radio every single day!
5.
“We have 100
000 monthly unique visitors!” means
6.
100 000 people visit
our website every month!
7.
“We have a circulation
of 50 000 and 2x readers!” means
8.
100 000 people read
our magazine!
9.
“Our rating is
the highest in the country!” means
10.
Last month 100
000 people have seen our talk show in the primetime!
11.
“We have 100
000 circulation every day!” means
12.
100 000 people
read our newspaper!
13.
What all these old-fashioned
ad sales agents actually do is… $ELLING PEOPLE
14.
They make people
15.
And they sell
people’s attention to someone else.
16.
This was easy
for some time
17.
But now the
World has
18.
Advertisers understood that people
are not enough.
19.
So they have
as well.
20.
“But if I
don’t sell people what should I sell!?” (asks the ad-sales agent)
21.
Well, in fact
it’s quite easy.
22.
Sell results. Not
people.
23.
Sell results. Not
people. Can you?
24.
Thank you!
Hristo Radichev +359 899 898 595 Hristo.Radichev@mail.bg http://KonxOmpax.wordpress.com
25.
Image credits: $
http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg $ http://www.washingtonwatch.com/blog/wp-content/uploads/2009/02/old-tv.jpg $ http://www.joy.org.au/files/63/radio1.jpg $ http://www.virtualsalesteam.co.uk/images/teamshotsmaller.jpg $ http://www.easyad.co.uk/uploads/pics/Advertiser-Unterseite_1.jpg $ https://www.bluesteps.com/Client/Images/time-management.jpg $ http://3.bp.blogspot.com/_FrF2J_WkOKQ/SSYNP4wLRfI/AAAAAAAAAkc/TdkRWL41m UY/S660/PayAttention_small.jpg $ http://progressivestates.org/sync/images/dispatch/takingMoney.jpg $ http://smartlemming.com/wp-content/uploads/2009/05/results-oriented- 300x284.jpg $ http://images.tmcnet.com/tmc/misc/article-images/Image/old%20ibm_pc_xt.jpg $ http://www.collectorsquest.com/blog/wp-content/uploads/p1040769.jpg
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