The market for mobile apps is often compared to a gold rush, with businesses desperate to be first to market lest their competition profit from their hesitation. However, the rush to deploy both B2C and B2E apps tactically is leaving organisations a long term legacy to support and maintain fragmented solutions. All of these problems can drastically reduce ROI on any given app. Computing surveyed over 120 IT decision makers from medium and large organisations across the UK in May 2014 to understand what’s really getting built, and who’s leading the charge.

1. How Are UK Companies
Managing Mobility?
Apps in the Enterprise
How many mobile apps have you developed
in the last 24 months?
8%54% 28% 4% 6%
Don’t Know0apps 1-5apps 5-10apps 10+apps
TechnicalMarketing Other
Line-of-Business
No one department
had responsibility–
it was a team effort
No one department
had responsibility–
it was a team effort
32%
Technical
54%
Marketing
16%
Other
Line-of-Business
14%
75%
14%
5%
32%
Who is responsible for the maintenance
and updating of the apps now?
The results are in:
24% Enterprise Apps
30% A Mix of all Three
40% Customer Apps
6% Partner Apps
What type of apps did you develop?
Which team was predominantly responsible
for the delivery of the apps?
While organisations realize the value of mobile
apps, deployments are still conservative.
R
Customer apps lead the way, but enter-
prise employee apps aren’t far behind.
R
IT is largely responsible for application delivery
and especially maintenance and upkeep.
R
No matter who owns mobility, there’s
room to grow – and time to catch up.
R
*Results based on a Computing survey of 120 IT decision makers
at medium and large organisations in the UK.
Leading organisations know that mobile apps
are a must-do. But what’s really getting built,
and who’s leading the charge?
Read the complete analysis of enterprise
mobility in the UK at:
www.kony.com/UKComputing