This document discusses the importance of organization for content marketing success. It notes that 74% of brands increased content marketing spending in 2014 but only 36% of content marketers believe they are effective. The top barriers to marketing success are lack of budget/time, lack of strategic thinking, and inability to develop content. The document recommends focusing on planning, scheduling, creation, and daily habits to improve content marketing through having an editorial calendar, prioritizing content, and establishing routines.