We like big budgets and we cannot lie! However it's not always the case that the companies who spend the most get the best results with paid search and that's what we hope to prove with these slides. By looking at lots of different platforms we've tried to find the best option for each budget and your campaign goals.
For more on what we do visit http://www.koozai.com
11. Average Position 1.8
(£1.49 CPC)
CLICK RATE
CASE STUDY
Average Position 2.3
(£2.48 CPC)
Average Position 3.7
(£2.59 CPC)
Source: Koozai
CPC
P
O
S
I
T
I
O
N
12. Average Position 1.8
(£1.49 CPC)
CLICK RATE
CASE STUDY
Average Position 2.3
(£2.48 CPC)
Average Position 3.7
(£2.59 CPC)
CPC
P
O
S
I
T
I
O
N
Source: Koozai
22. TYPES OF
FACEBOOK ADVERTS
Standard Ads
Best for branding
Sponsored Stories
Best for likes of your page
Promoted Posts
Best for content promotion
External Adverts
Best for driving new web visitors
24. TYPES OF
TWITTER ADVERTS
Promoted Tweets
Best for driving new web visitors
Promoted Accounts
Best for new followers
Promoted Trends
Best for newsjacking / PR
33. TYPES OF
YOUTUBE ADVERTS
Display Ads
Cheapest for branding
TrueView In-Stream
Best for brand messaging
TrueView In-Search
Best for content promotion
Homepage Redzone
Great if you have £150,000+ spare
63. DON’T TRUST
BROAD MATCH
Tennis Shoes
Red Tennis Shoes
Tennis Shoes
For Men
Free Tennis
Shoes
Red Tennis Shoes
Free Tennis Shoes
Running Shoes
Shoes For Tennis
Running Sneakers
Exact Match Phrase Match Broad Match