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86 BILLION FREE TOOLS
WHY YOUR BRAIN IS THE
BEST TOOL OF ALL
By Mike Essex
@Koozai_Mike
There are:


86
BILLION
neurons
in the brain
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
REAL LIFE EXAMPLE

We tested                After 3
               We
 a link                  months
            submitted
building                  none
            210 links
  tool                  accepted
REAL LIFE EXAMPLE

We tested                After 3
               We
 a link                  months
            submitted
building                  none
            210 links
  tool                  accepted
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
RAPID CHANGE #1
 The first     Now
   ever      Facebook     That’s a
  banner      adverts     99.93%
advert got   get 0.05%   decrease!
78% CTR        CTR




                         Source: Andrew Chen
RAPID CHANGE #1
 The first     Now
   ever      Facebook     That’s a
  banner      adverts     99.93%
advert got   get 0.05%   decrease!
78% CTR        CTR




                         Source: Andrew Chen
RAPID CHANGE #2
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Creative
                           The Robot Curve
  Work                     Marty Neumeier

               Skilled
                Work



                         Rote Work




 Non Creative Work
                                     Robotic
is becoming robotic                   Work
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Source: BrightonSEO
“Get as much education
as you can. Nobody can
take that away from you.”
                         Eben
              Upton, Executive
                Director of the
                 Raspberry Pi
                   Foundation




                                  Source: LifeHacker
"Without creativity, there
would be no
progress, and we would
be forever repeating the
same patterns.”
Edward de Bono
Physician, author, inven
tor and consultant




                             Source: Good Reads
Creativity Is The Best
Way To Become Better
     Than Tools
So How Can You
 Become More
   Creative?
FIND A
SANCTUARY
Employees at McLellan
Marketing Group put a
cone outside their office
door when they want
privacy.
“I got more done in those
90 minutes than I had all
week. And best of all….I
felt great. I felt calm, I felt
successful. I felt like I was
back in control.“

            - Drew McLellan



                                  Source: Drew’s Marketing Minute
Or afind a room you can use
Find      room where you
   forso no one else canblock out the
          the task,
can get some privacy and
book it
          time and stick to it.
use it during your time.
"I guard my time
fiercely and
without apology,"
Gary Keller
Author of
The One Thing




                    Source: Entrepreneur.com
"I guard my time
fiercely and
without apology,"
Gary Keller
Author of
The One Thing




                    Source: Entrepreneur.com
SHRINK YOUR
PROBLEMS
Broken Goal:
 Make something
people want to read
    and share
Better Goal:
 Make something that
resonates with people
  and captures their
       interest
Then
 break
   the
     goal
       into
         manageable
            steps
Task One              Task Three               Take a 15-
   (25                   (25                   30 Minute
Minutes)               Minutes)                  Break

            3-5                      3-5
            min                      min
           break                    break




                        3-5
                        min
                       break

           Task Two                Task Four                Task Five
              (25                     (25                      (25
           Minutes)                 Minutes)                Minutes)




               The Pomodoro Technique
                   Francesco Cirillo
Reward yourself for
accomplishments,
rather than saying:

 “I have to get this
done RIGHT NOW!”
Getting Things
Done Workflow
 David Allen




                 Source: LifeDev
A place for
everything and
everything in its
     place
USE LESS
RESOURCES
Source: Snopes
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
INBOX ZERO

Delete           Delegate        Respond




         Defer              Do
MORE EMAIL TIPS
BE
BORED
Step Away From The PC
And Breathe….
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
“For kids, being bored is
the best possible thing – it
fosters imagination and
self-entertainment, and lets
them dream and think.”
David Pierce
Senior Reviews Editor
The Verge




                               Source: Digitizd
ABSORB
MATERIAL
“Reading Poetry Can
Help You Learn How
To Write Headlines”
Lyndon Antcliffe
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Source: Life Hacker
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Source: YouTube
Source: Twisted Sifter
DO SOMETHING
NEW
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
YOU NEED
FEEDBACK
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
If all else fails….
COPY THE
PRESIDENT
“The president has three
moments in his schedule that
are unquestionably his: the
morning workout, his dinner with
his daughters, and the nighttime
after his family falls asleep.”
Sean Blanda
Associate Editor and
Producer of 99U




                         Source: 99u
1   Take control
    of your time
2   Free your
      mind
3      Find
    inspiration
4   Make amazing
       things!
THANK YOU FOR LISTENING

         @Koozai_Mike
         mike.essex@koozai.com

         0845 485 1262

         koozai.com
IMAGE SOURCES
2 - © vladgrin - Fotolia.com
3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-
services-3717347
http://everything-pr.com/content-marketing-tools/240289/
http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-
brands-and-marketers/
http://www.slideshare.net/langwitches/70-tools-70-minutes
4,5,8 - © alphaspirit - Fotolia.com
11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm
/ http://www.buy.com/th/alphakey-products-costume.html
12,13 - © Rudie - Fotolia.com
14 - © dimdimich - Fotolia.com
15 - © Africa Studio - Fotolia.com
16 - © Vibe Images - Fotolia.com
18 - © charles taylor - Fotolia.com
19 - © Gennadiy Poznyakov - Fotolia.com
20 - http://www.brightonseo.com/uk-seo-salary-survey/
IMAGE SOURCES
21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg
22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/
25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
27 / 62 - © Koozai.com
28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif
44 - © Andrey Zyk - Fotolia.com
46 / 47 - © Mike Essex
48 - https://twitter.com/piercedavid
50 - © Lonely - Fotolia.com
52 - Information Is Beautiful
56 - © lassedesignen - Fotolia.com
57 - http://www.youtube.com/watch?v=rS1v3pn7440
58 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg
67 - http://www.flickr.com/photos/intelphotos/6763303437/
REFERENCES
Slides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs
Slide 20: http://www.brightonseo.com/uk-seo-salary-survey/
Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-
raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-work
Slide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_Bono
Slide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
Slide 28: http://www.entrepreneur.com/article/226231
Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif
Slide 39: http://www.snopes.com/language/literary/greenegg.asp
Slide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/
Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done
Slide 57: http://www.youtube.com/watch?v=rS1v3pn7440
Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
Slide 61: http://www.pointblankseo.com/creative-link-building
Slide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done
THANK YOU FOR LISTENING

         @Koozai_Mike
         mike.essex@koozai.com

         0845 485 1262

         koozai.com

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Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

  • 1. 86 BILLION FREE TOOLS WHY YOUR BRAIN IS THE BEST TOOL OF ALL By Mike Essex @Koozai_Mike
  • 6. REAL LIFE EXAMPLE We tested After 3 We a link months submitted building none 210 links tool accepted
  • 7. REAL LIFE EXAMPLE We tested After 3 We a link months submitted building none 210 links tool accepted
  • 9. RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93% advert got get 0.05% decrease! 78% CTR CTR Source: Andrew Chen
  • 10. RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93% advert got get 0.05% decrease! 78% CTR CTR Source: Andrew Chen
  • 17. Creative The Robot Curve Work Marty Neumeier Skilled Work Rote Work Non Creative Work Robotic is becoming robotic Work
  • 21. “Get as much education as you can. Nobody can take that away from you.” Eben Upton, Executive Director of the Raspberry Pi Foundation Source: LifeHacker
  • 22. "Without creativity, there would be no progress, and we would be forever repeating the same patterns.” Edward de Bono Physician, author, inven tor and consultant Source: Good Reads
  • 23. Creativity Is The Best Way To Become Better Than Tools
  • 24. So How Can You Become More Creative?
  • 26. Employees at McLellan Marketing Group put a cone outside their office door when they want privacy.
  • 27. “I got more done in those 90 minutes than I had all week. And best of all….I felt great. I felt calm, I felt successful. I felt like I was back in control.“ - Drew McLellan Source: Drew’s Marketing Minute
  • 28. Or afind a room you can use Find room where you forso no one else canblock out the the task, can get some privacy and book it time and stick to it. use it during your time.
  • 29. "I guard my time fiercely and without apology," Gary Keller Author of The One Thing Source: Entrepreneur.com
  • 30. "I guard my time fiercely and without apology," Gary Keller Author of The One Thing Source: Entrepreneur.com
  • 32. Broken Goal: Make something people want to read and share
  • 33. Better Goal: Make something that resonates with people and captures their interest
  • 34. Then break the goal into manageable steps
  • 35. Task One Task Three Take a 15- (25 (25 30 Minute Minutes) Minutes) Break 3-5 3-5 min min break break 3-5 min break Task Two Task Four Task Five (25 (25 (25 Minutes) Minutes) Minutes) The Pomodoro Technique Francesco Cirillo
  • 36. Reward yourself for accomplishments, rather than saying: “I have to get this done RIGHT NOW!”
  • 37. Getting Things Done Workflow David Allen Source: LifeDev
  • 38. A place for everything and everything in its place
  • 42. INBOX ZERO Delete Delegate Respond Defer Do
  • 45. Step Away From The PC
  • 49. “For kids, being bored is the best possible thing – it fosters imagination and self-entertainment, and lets them dream and think.” David Pierce Senior Reviews Editor The Verge Source: Digitizd
  • 51. “Reading Poetry Can Help You Learn How To Write Headlines” Lyndon Antcliffe
  • 66. If all else fails….
  • 68. “The president has three moments in his schedule that are unquestionably his: the morning workout, his dinner with his daughters, and the nighttime after his family falls asleep.” Sean Blanda Associate Editor and Producer of 99U Source: 99u
  • 69. 1 Take control of your time
  • 70. 2 Free your mind
  • 71. 3 Find inspiration
  • 72. 4 Make amazing things!
  • 73. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com
  • 74. IMAGE SOURCES 2 - © vladgrin - Fotolia.com 3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and- services-3717347 http://everything-pr.com/content-marketing-tools/240289/ http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for- brands-and-marketers/ http://www.slideshare.net/langwitches/70-tools-70-minutes 4,5,8 - © alphaspirit - Fotolia.com 11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm / http://www.buy.com/th/alphakey-products-costume.html 12,13 - © Rudie - Fotolia.com 14 - © dimdimich - Fotolia.com 15 - © Africa Studio - Fotolia.com 16 - © Vibe Images - Fotolia.com 18 - © charles taylor - Fotolia.com 19 - © Gennadiy Poznyakov - Fotolia.com 20 - http://www.brightonseo.com/uk-seo-salary-survey/
  • 75. IMAGE SOURCES 21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg 22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/ 25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html 27 / 62 - © Koozai.com 28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg 36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif 44 - © Andrey Zyk - Fotolia.com 46 / 47 - © Mike Essex 48 - https://twitter.com/piercedavid 50 - © Lonely - Fotolia.com 52 - Information Is Beautiful 56 - © lassedesignen - Fotolia.com 57 - http://www.youtube.com/watch?v=rS1v3pn7440 58 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/ 63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg 67 - http://www.flickr.com/photos/intelphotos/6763303437/
  • 76. REFERENCES Slides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs Slide 20: http://www.brightonseo.com/uk-seo-salary-survey/ Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the- raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-work Slide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_Bono Slide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html Slide 28: http://www.entrepreneur.com/article/226231 Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif Slide 39: http://www.snopes.com/language/literary/greenegg.asp Slide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/ Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done Slide 57: http://www.youtube.com/watch?v=rS1v3pn7440 Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/ Slide 61: http://www.pointblankseo.com/creative-link-building Slide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done
  • 77. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com

Notes de l'éditeur

  1. Explain this was a couple of years agoDELETE IN SLIDESHARE VERSION
  2. DELETE IN SLIDESHARE VERSION
  3. The day Panda and Penguin hit our tools didn’t magically update, people had to adapt on the spot.DELETE IN SLIDESHARE VERSION
  4. If you don’t have the same hard assets as your competitors you can’t win with tools. And if you do have the same tools (after all most are cheap) then how do you differentiate?
  5. Explain each step
  6. Eben Upton, Executive Director of the Raspberry Pi Foundation (http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-work) Image - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg
  7. http://www.flickr.com/photos/thehub/3700509015/in/photostream/– Edward de Bono
  8. http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
  9. http://www.entrepreneur.com/article/226231Image - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
  10. http://www.entrepreneur.com/article/226231Image - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
  11. PURCHASED – FOTOLIATurn off your computer and phone – how many of us are multi tasking right now?
  12. PURCHASED - FOTOLIA
  13. Source: Information Is Beautiful
  14. Source: Koozai
  15. http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done
  16. Source: http://www.youtube.com/watch?v=rS1v3pn7440
  17. Source: http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
  18. IMAGE: http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpgDon’t find someone who constantly puts you down, that stifles creativity.
  19. No robotic thinking
  20. No robotic thinking