1. Paradise Holiday Villa
Kowshick Ahmed
Paradise Holiday Villa

2. Why This Hotel Business?
International Market Position.
Variety of Tourist Destinationa.
Place-Capital of the Country.
No Other Hotel’s Nearby.
In 2012 17Million Tourist Visits That Area.
Paradise Holiday Villa

3. Better Environment For Tourist to Stay.
Area Based on Tourist Spots.
Include Inbound Tourism.
Tailor Made Tourist.
Providing Better Facilities Than Others.
Why This Business Will Work ?
Paradise Holiday Villa

4. Our Objectives & Mission
OBJECTIVES
Getting 10% Market Share By 2nd Year.
Creating 1,000 Jobs .
2-3 Branches by 5 Years.
Increase 35% Profit by 2nd Year.
MISSION
State-of-the-Art Living.
Rapid Advanced Technology.
Employee Satisfaction
Higher Customer Satisfaction.
Paradise Holiday Villa

5. Target Market
If we take a look in 2012 statistics then it will be easy for us to fix our target in market;
• Tourist (National/International – 42%
• Family Tourist – 35%
• Single Parents – 21%
• Other/Student – 2%
Source- The daily Star (Bangladesh)
http://www.thedailystar.net/
Paradise Holiday Villa

6. Target Market For Paradise Holiday Villa
Tourist (Gender, Sex)
Family (With Children)
Single Parents (50-60 Years)
Students (20-30 Years)
Ordinary Customers;
Cultural Tourist.
Adventure Tourist.
Religious Tourist.
ParadiseHolidayVilla

7. Our Competitors
35% Share
Hotel De
Meridian.
20% Share
Richmond
Hotel Suite.
18% Share
Hotel Pacific
Dhaka.
15% Share
Tropical
Daisy.
10% Share
The Westin
Hotel Dhaka.
Paradise Holiday Villa

8. Strategy For Our Competitors
• Ensuring Higher level of Service to Create Brand loyalty.
• Better Promotion Activities.
• Fair and Responsible Price.
• Building better relationship with customers.
• Providing best Quality Service.
• Maintaining corporate social responsibilities.
ParadiseHolidayVilla
• Porter’s Five Forces Refer To Business

9. Our USP [Unique Selling Product]
Discount
For
Students
Online
Selling
Seasonal
Selling
Gift
Voucher
Paradise Holiday Villa

10. HRM Plan For Paradise Holiday Villa
Senior Manager
(HRM)
Assistant Manager
(HRM) [2]
Managing Director
Officer Recruiter
[3]
System
Coordinator [2]
Auditor
Internal Auditor
[1]
Audit Assistants
[3]
Assistant Officer &
Super visor
Paradise Holiday Villa
Management HRM Plan
Hotel Keeping & Other HRM Plan
Executive
Supervisor
Hotel Boy [10] Laundry Boy[3]
Floor Supervisor [2]
Chef
Assistants Chef [5] Cleaner [12] Waiter [2]
Assistants

11. Financial Sources For PHV
Personal Saving
Working capital
Selling Assets
Loans From FnF
Paradise Holiday Villa
Internal Sources
Mortgage
Loans From Bank
Retained Profit
Grand's
Venture Capital
External Sources

12. Finance I Will Choose & Why
Paradise Holiday Villa
Personal Saving.
Loans From Bank.

13. Expenses OF PHV
ITEM January December
Market Stall 20.000 34,000
Cash Balance B/FWB 30,500 ---
TOTAL INCOME 50,500 34,000
EXPENDITURE
Food & Beverage 4,000 5,000
Advertising 3,500 2,000
Admin & Expenses 1,500 pp 1,500pp
HRM Department 2,000pp 2,000pp
Bank Loan Repayment 7,500 7,500
Insurance 5,00 5,00
Equipment For Room 8,00 1,200
Rent Property 1,300 1,300
Kitchen+Waiter+Staffs 1,700pp 1,700pp
NET INCOME 29,800 35,700

14. Financial Growth of PHV
Paradise Holiday Villa
Expected Years
(Sales per Year)
January June December
2018 29,800 35,300 33,400
2019 35,000 45,200 55,000
2020 50,000 53,000 67,200
2021 67,000 70,850 75,920
2022 72,000 78,000 80,500

15. If We Need Finance ?
Partner FnF (35% Share).
Loans From Bank.
Sell Market Share (10%).

16. Paradise Holiday Villa
What’s Your Thinking ?
Positive Site’s For Investor’s
Risk Free Business.
International Tourist Spot.
Financial Growth In First Year.
Profitable Business.
Negative Site’s For Investors
Only 20% Market Share.
Profit 20-80.