4. DELIGHT OF E-COMMERCE
• Beyond physical distribution.
• Reach large consumer at low cost.
• Save vendor’s advertisement cost.
5. Emergence of Groupon
• Groupon is based on “The Point”
concept.
“The Point” concept is set up by
Mason, which states that the campaign
starts only when certain number of
people had signed for the cause.
• Learning from Mercata’s failure
7. GROUP+COUPON=GROUPON
• Deal with deep discounts to its
subscribers
• Founded by Andrew manon in
november 2008
• Owned by Google raised fund
• The point in november 2007
• Learning from mercata’s experience
8. GROUPON’S DEAL
• One deal, every day
• Offer matches subscriber
• Heavy discount
• Quality supply
• Offering coupon
9. GROUPON’S GROWTH
• Call to mail
• Inhouse email writing
• Increased sales person & writers
• Valued at $1.35 billion in two years