1. Indoor Location &
Commerce Platform
Indoor Venue Data:
Indoor Maps
Rich Indoor POIs
In-Store Search API
SDKMay 2013
Kris Kolodziej, VP Location Services
©aisle411 2013 - Confidential
Location Intelligence 2013

3. • In-store Location platform is live in over
12,000 retail locations
• Trusted by leading retailers – multiple
Top 10 US retailers
• Core value: organizing and enhancing
in-store product location data for use
on mobile applications
• Offer licensed technology to retailers
• Founded in 2008
3
©aisle411 2013 - Confidential
Company Snapshot

4. The Problem
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Retailers Lose Up to 20% of their revenue
due to “Walk-outs” where shoppers are leaving the
store without buying what they intended.
20%Walking out the door.

5. Raising the bar on search
and navigation indoors.
Confidential © aisle411 Inc. 2013 - All Rights Reserved
aisle411 is the clear market leader
powering over 12,000 retail locations.
The Market Leader

6. Major Market Shift in Shopper Behavior
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7. Unique and Powerful Product
“Search-in-a-store” is
different than search online.
Shoppers get answers fast,
with one search.
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8. aisle411 Business Model is Linked to Data Quality
Collect, Organize and Monetize
indoor location data
through a mobile platform.
Collect Organize Monetize
Indoor Location Data
Proprietary data conversion tools result in
rich and high quality data
©aisle411 2013 - Confidential

9. 9
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aisle411 Products
Products
Store Maps SDK/APIs
In-Store Product Search API
Product Recommendations Ad SDK
Locate Offers/Weekly Ads
In-Store Geo-Fence Alerts API (private beta)

11. aisle411 Data Layers
1
Indoor Location Positioning
* RF Fingerprinting data
Analytics
• User insights (Location, Search)
Ad layer
• Product related ads &coupons (Sponsored Pins)
Products
• Aisle, location in the aisle
Indoor POIs
• Bathrooms, store sections, aisles etc
Indoor Routing Info (Wayfinding)
Indoor Maps
* PNG, XML
POIs for Retail Stores
• Name, Address, Lat/Lon, Hours, Phone #s, etc
©aisle411 2013 - Confidential

14. Location and Intent Relevant Recommendations
• aisle411 Ad SDK delivers relevant items that can be instantly
added to a list or loyalty card.
• A search for Band Aid can recommend Breathe Right strips which
can be added to a list, mapped, or offer product information.
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15. Sponsored Pins - Example
Monetize With Brands
• aisle411 offers in-map location
intelligent sponsored pin drops.
• Retailers can manage these
offers through the aisle411 ad
web-portal.
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16. Setup:
• Geo-fences are setup using aisle411 map
context, knowing where the pharmacy, cooler
area, checkout area, are located, or even
products inside aisles.
• Leverages existing WiFi AP’s inside venue and
motion sensors in the device
Functionality
• On Androids (WiFi turned on):
• Accuracy: 3-10m
• Store-presence & zone-level
• Indoor Geo-Fences
• Dwell times
• In-app triggers
• On iPhones (logged onto WiFi):
• Store-presence
• Store geo-fence
• Dwell times
• In-app triggers
In-Store Geo-Fence Alerts
Respond to
shopper location
Live Demo (video) of aisle411 app (private beta) working with geo-fence alerts:
http://www.youtube.com/watch?v=PRoHokuZVDI&feature=youtu.be
geo-fence #1
geo-fence #3
geo-fence #2
geo-fence #4
+
Aisle411 maps are data & context-rich, enabling the setup of indoor geo-
fences around indoor POIs
Indoor Location Geo-fence
©aisle411 2013 - Confidential

18. Summary: aisle411 advantages
Data Integrity, Quality, Richness, Freshness
1. aisle411 has been refining the in-store search and location data
solution for over four years.
2. aisle411 is proven, data is used in leading apps: Walgreens, eBay
Redlaser, etc
3. aisle411 data has been sourced directly from aisle411’s retail
partners. aisle411 works with its retail partners as its trusted map
and data provider and they in turn count on aisle411 to be
responsible for providing updated maps that are accurate and
updated to aisle411’s trusted map and data partners.
4. aisle411 is tied into retailers space planning software systems that
allow us to scale fast, maintain accurate updates and connect
the store's UPC data along with POIs and a robust search solution
to the map data.
5. aisle411 data is searchable and users get answers fast, with one
search, the way they want it in a store. aisle411 has over 500K
search terms.
*National consumer research and in-store focus group studies show that “search-in-a-store” has far different meaning than
search-online.
©aisle411 2013 - Confidential

19. Solution – aisle411
• Proven Solutions to:
• Organize data
• Robust product search
• Simple mobile search results
• Ability to scale and update consistently
• IOS – Android - Web
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20. The mobile in-aisle
shopping platform
Changing the Game of In-store Shopping