1. CREATIVITY
and
CREATIVE THINKING

2. Creativity
= new ideas, concepts, doing things in a way hitherto not done.
- it is a resource of high competitive value.
- it is sth novel (new), has superior value.
- it happens through a process that is either conscious or
unconscious insight.
-It is conceiving original and unique alternatives to the solution of
existing problems.
John Mee:
“Creative thinking is the process of bringing a problem before
one’s mind clearly as by imagining, visualizing, supposing,
musing, contemplating, or the like, and then originating an
idea, concept, realization, or picture along new or
unconventional lines. It involves study and reflection rather
than action.”

3. Creativity and Innovation
Creativity
1. It is the ability to bring sth
new into existence.
2. Emphasizes the ability, not
the activity of bringing sth
new into existence.
3. It is conceiving a new idea
and envisioning how that
idea will be useful.
4. It is the prerequisite to
innovation.
Innovation
1. It is the process of doing
new things.
2. It is the transformation of
creative ideas into useful
applications.
3. Ideas have little value until
they are converted into
new products, services, or
processes.

4. Components of Creativity
1.
2.
3.
4.
5.
Conceptual Fluency: it is the ability to generate a large number of
relevant ideas relatively rapidly with reference to a given
problem/solution/issue under consideration.
Conceptual Flexibility: it is the ability to shift
perspectives/viewpoints, to move from one frame of reference to
another, and to change or vary the approaches to solutions to
problems.
Originality: it is the ability to produce unusual, novel answers to
questions, responses to problems and interpretations of issues,
situations and events.
Complexity Orientation: it is the ability to challenge, and find
meaning in complex and ambiguous problems/solutions, and to
enjoy the efforts to analyze, integrate, clarify and resolve them.
Imagination: it is an addition to new idea. Must be able to
combine imagination with knowledge.

5. 6. Perseverance.
7. Tolerance: need to tolerate uncertainty,
complexity and disorder, etc.
8. Confidence and Courage.
9. Optimism.

6. Stages of Creative Process
1.
2.
3.
4.
5.
Idea Generation : it is mostly referred to an individual’s interest or
curiosity about a specific problem or area of study.,
Preparation: involves developing a clear understanding of what
one wants to achieve through a novel idea, how to put the new
idea into practice.
Incubation: process of reflective thought and is often conducted
subconsciously. It involves putting the problem on the back
burner, but the problem still simmers in one’s mind, but it is not at
the forefront of one’s attention.
Illumination (Insight): occurs when the idea resurfaces as a
realistic creation. May be triggered by an opportune incident.
Verification: verifying the idea as realistic and useful. It requires
consciously thinking about the occurred new idea and subjecting
it to evaluation and experimentation.