This document outlines a digital marketing strategy for a Syariah financial planning brand called SYABAKAH SYARIAH. The strategy aims to convince young, urban Muslim professionals in Indonesia of the benefits of Syariah financial planning services. It involves an email blast, SMS, banner ads, a microsite, social media posts, mobile apps, and Facebook apps to excite, engage, and amplify awareness of the brand. Key performance indicators include gaining 20,000 Facebook followers and 5,000 Twitter followers per month. The timeline stretches from January to December.

1. syariah financial
planner
presented by
INGE
ANDINI KRISNAWATI
YUDA
USMAN
ABIDIN

2. our brand
SYABAKAH SYARIAH
‫شبكة‬
SYABAKAH SYARIAH means a clean islamic law. This is a business in
financial planning. This service is focus on insurance and finance literation.
SYABAKAH SYARIAH is a new brand and using digital activation to gain client

3. target
Jobbers, Urban, 23 - 35 yo, Muslim
Care about her/his family’s future

4. condition
BRAND
PROBLEMS-
OPPORTUNITIES
CONSUMERS
PROBLEMS-
OPPORTUNITIES
COMMUNICATION
OBJECTIVE
Syariah Financial
Planner is a good brand
but couldn’t excite
people interest yet
People haven’t found the
right reason why they
should choose Syariah
Financial Planner
Convince people that
Syariah Financial
Planner is a good brand
through through the
reason why they should
choose it

5. “digital is simple”
big idea

6. Create a movement which convince them that Syariah
Planner is the right option to manage their finance
chastely, fairly, and transparently.
approaching

7. strategy
TO
EXCITE
TO
ENGAGE
TO
AMPLIFY

8. execution

9. Email Blast is the media to
attract the curiosity of our
target and definitely grab
their attention.
T h e m e s s a g e i n i t i s
spreading the negative fact of
not using Syariah. This email
will be sent to those people
who fit as our target.
email blast

10. mms
This MMS also will sent to our target only. This MMS
content is a voice-note. With account name as “ADEK”
which refer to a child parents tend to call their children.
!
The voice-note will be like,
“Papah… Mamah… Uang untuk sekolah adek bersih
kan ?”

11. banner ads
Banner Ads will appear in some of fav website. The message is still in the theme to excite
target. The landing page for the banner ads is Syabakah Microsite

12. microsite
www.syabakah.co.id

13. Microsite will be the source of Syabakah’s information. Surfer can explore the service
in Syabakah and for the costumer, the contact pages is available to make a video call
with his/her planner wherever the costumer want

14. social media
The Social Media will be the place where the costumer or even the follower to keep
up date about Syariah Financial Plan. The content of Social Media will be the
literation of Syariah Finance.

15. @AidilAKBAR
Follower : 94.138
Tweet/day : 5 - 7 Tweet
Klout : 66
@ahmadgozali
Follower : 100.921
Tweet/day : 5 - 10 Tweet
Klout : 72
These two financial planner or financial advisor will be helping the content on twitter
and facebook about financial syariah literation.

16. mobile apps
Mobile Apps is the translation of Human Planner
into Digital Planner. Costumer can look after
their finance report and get suggestion from their
planner. Not only that, this app allow the
costumer to manage their money themselves and
just submit to their planner.

18. facebook apps
This Facebook will amplify the campaign of Syabakah. User can donate their
money as the philosophy to clean up their money. Just enter their name and
mention the number and the donation will be sent to all over Indonesia.

19. movement
This is a strategy to keep the bonding with the costumer and also expanding the market.
The agent minimum is already three-months member.
They can compete with other to win
Umroh package by reaching
costumer as many as they can by
spreading the App to download by
probable-costumer.

20. timeline
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
MMS
EMAIL BLAST
BANNER ADS
MICROSITE
FACEBOOK - TWITTER
MOBILE APPS
FACEBOOK APPS (ZAKAT)
SYABAKAH AGENT
kpi (facebook : 20.000) (twitter : 5.000) / month

21. thank
you