Facebook 101 presentation for personal use. Slides do not explain all as this presentation was used with verbal accompaniment by instructor at Gulf Coast State College as part of the winter enrichment series. Course can be offered for businesses wanting to educate their staff on how best to use social media (2-part) course. First part personal usage - second part business application. Contact Answer Marketing for availability. 850-215-7667

1. FaceBook
Like – Share – Connect – Grow - Build
Date September 26th
Location Gulf Coast Corporate College
Time 2:30-3:45pm
Cost Covered under Education Encore
Bring •Laptop w/wifi abilities or can use
GCSC Computers
Presenter • Kristi Kirkland

3. You will all be at different levels but for this class we are going to start
at the beginning:
• FB101 what it is - how to use it
• Facebook privacy settings, social media ethics, time
management & (custom banners if time) if not will
roll it to another day...
• Posting styles (tagging, linking, drop posts, hashtags,
pictures, location tags)
• Creating photo albums, loading videos, privacy
settings & downloading
• Creating Events, settings, inviting, hosting, privacy
• Apps, Games & how to avoid FB scams

4.  Facebook is an online social networking service. It was
founded in February 2004 by Mark Zuckerberg with his
college roommates and fellow Harvard University
students.
 The website's membership was initially limited by the
founders to Harvard students, but was expanded to other
colleges in the Boston area, the Ivy League, and Stanford
University. It gradually added support for students at
various other universities before opening to high school
students, and eventually to anyone aged 13 and over.
Facebook now allows any users who declare themselves to
be at least 13 years old to become registered users of the
site.
 As of January 2014, Facebook has over one billion active
users

5.  Start when? Now – those who wait till they
understand all social media will forever be
behind the times
 Facebook is not only for personal relationship
upkeep but also for businesses to stay
connected with their customers
 It is a perfect beginner platform for those
wanting to share & stay connected either with a
chosen few or with the masses!

6.  Today – What it is & how to use it
 Oct 3rd – Privacy settings, social media ethics,
time management. Plus, custom banners if time
 Oct 10th – Posting styles (tagging, linking, drop
posts, hashtags, pictures & location tags)
 Oct 17th – Creating photo albums (loading,
videos & settings)
 Oct 24th – Creating events, settings, inviting,
hosting & privacy
 Oct 31st – Apps, Games & avoiding scams

8.  Allowing FB to auto search for your connections…

9.  Fill out Info…
CAN SET PRIVACY HERE

10.  Fill out Info…

11.  Picture time!

12.  Step by step guide

13.  QUESTIONS?
Will move into privacy settings in depth if time~

14.  Go to the top of your page…
 Click on the icon that looks like a lock
 Click on Privacy checkup

15.  Are selected depending on what you are using
Facebook for…

16. Your Apps -

17. Your Profile -

18. More Tools

19. General & Security
Next Timeline - Tagging

21.  Notification Settings – Mainly Tagging…

22.  Do: Create an on-line presence. This can help show case your talents
and skills as well as allow you to easily connect with people.
 Do: Pay attention to comment & posting etiquettes. Do you really
want to see a toilet in the background of a pucker lipped person? Old
rule applies no matter the situation - think twice post once.
 Do: Post testimonials. Businesses are working hard to provide what
their customers want – if you see a great page let them know.
 Do: Help promote others.. Networking works both ways – the more
you are willing to help someone else the more they will likely reach
out to help you in return.
 Do post compelling messages – post great pictures – share your
timeline with great content.
 Do post regular messages of interest for your family and friends.
 Do respond to questions, concerns, and compliments on your social
media page.
 Do post regularly about news, trips, and fun posts about your staff.

23.  Don’t: Connect with everyone. Quality is more important than quantity.
When making a connection with someone other than family or friends –
research and ask yourself why?
 Don’t: Post things you would not want to get out – personal information
best left for an in person conversation
 Don’t spam… If you have a business do not post your merchandise
directly on others personal or professional timelines. (unless authorized &
then only in moderation with returned kindness)
 Don’t post too much. Don’t overload your followers to the point they
ignore you. Remember quality over quantity
 Don’t just post for the “heck of it.” this is not Twitter telling us what you
had for breakfast, lunch and dinner daily is not what people are following
you to read
 Don’t: Link a personal FB page with business if you are going to post the
morning after pictures – or risky pictures that will cause concern for
family, friends or bosses
 Don’t: Loose a good friend or risk getting blocked or unfriended. If your
having an off day call 1-800-BFF

24. TIME MANAGEMENT

25.  Icon – used to help people find you “Smith”?
 Banner – can tell a story, or spotlight things
that matter to you! 851 pixels wide 315 wide
preferably less than 100 kilobytes & png file’

26.  About – Work history, education, places
lived, relationships, about you, favorite
quotes, musical likes, books, sports, photos…

27.  How to create a great status update!
SO MANY OPTIONS!

28.  Your photos and albums that you post – who,
what, where, when, why?

29.  You can also add special privacy settings to
specific albums!

31. FILES
Can only be uploaded to
groups. To post files or
share Dropbox files—
like presentations,
schedules, and
documents—to a group,
click the AddFile icon
and choose a file from
your computer or
Dropbox account.
VIDEOS
Can be uploaded to
group, business and
personal timelines.
Almost all types of video
files are supported, but
we recommend using the
MP4 format.

33. LINK POST PICTURE POST
 A Link post you are
connecting to
another page on the
web, an event, social
media etc..
 You can also use the
status area to ‘Tag’
another person or
place. Depending on
if you are using FB
as a person or page.
 A picture post is highly
valued by FB. Especially a
clean picture post versus a
shared picture.
 Tag the status or the picture
(Two options)

34. YOU CAN FOLLOW:
PEOPLE
PAGES
HOBBIES
PLACES

35. PICTURES PERMISSIONS
 A tag is a special kind of link.
When you tag someone, you
create a link to their timeline.
The post you tag the person in
may also be added to that
person’s timeline. For example,
you can tag a photo to show
who’s in the photo or post a
status update and say who
you’re with. If you tag a friend
in your status update, anyone
who sees that update can click
on your friend’s name and go
to their timeline. Your status
update may also show up on
that friend’s timeline.
 You can remove a tag
 You can tag up to 50
people or pages on a
photo
 You can review tags
before allowing them on
your timeline

36. TAGS
CHECK REGULARLY Go to main home page
 Activity Log

37. STEP ONE: SELECT EVENT UNDER YOUR
HOME PAGE

38. STEP TWO:
STEP TWO:
•NAME YOUR EVENT
•ADD DETAILS
•LOCATION
•ABILITY NOW TO
TAG A PAGE LINK
FOR TICKETS
•DATE & TIME
•PRIVACY
•CLICK CREATE

39. STEP THREE: ADD BANNER PICTURE
STEP FOUR:
INVITE
&
JOIN

40. STEP FIVE:
ADD DETAILS
AS COMMENTS.
THEN DEPENDING
ON THE TYPE OF
EVENT:
SHARE ON YOUR
PAGE OFTEN
MAKE SURE TO
GIVE PLENTY OF
DETAILS AND
CONTACT INFO.

41. THANK YOU &
Remember Social Media
Can be Fun & Helpful when
understood!