My presentation @ Metropolia, the biggest University of Applied Sciences in Finland, on 14th February (right after the Social Media Week in London. Can you see if I had just landed from #SMWLDN? ;))

1. Social Media – Studia Generalia
Metropolia 12.2.2011
Helsinki

2. Introduction
• Communications consultant, coach, “mompreneur” + “friendtrepreneur”
• In 2010: trainer in social media at the Small Business Centre of the School of
Economics and at the School of Art and Design of Aalto University as well as at the
New Business Centre and regional development centres.
• I would like to help people and businesses interact more and network with new and old
friends.
• A content strategy that engages the viewer and integrated communications offer
businesses unprecedented opportunities in marketing communications. Social media are
changing us, helping us to remove many of the barriers imposed by time place and even
established codes of behaviour.
• I blog at Yrittäjät.fi portal under Sex, Lies and Social Media.

3. Social media
Sociologists, Educators, communications and marketing professionals:
Social media IS a (wonderful) new way to
work and interact!
Engineer’s aspect
Tribe
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4. 5

5. Communication 2010
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6. Social Networking
•Sharing information
•Awakening intrest
•Building trust
•Developing a relationship

7. Getting discovered

8. Social Networking
•Staff
•Collaborative partners
•Clients
•Marketing Channels

9. Learning networks

11. Unprecedented cooperation
Case: Finnish SOMETIME tweetup May 2010

12. The community communicates
© MEMEgroup Oy
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14. 01.10.10

15. 01.10.10

16. Solid content
© MEMEgroup O
3 • 9/25/2010 • www.memegroup.net

17. Tribe

18. Tribe
• What is the common denominator?
• What do they need?
• Information?
• Entertainment?
• Coping at work?
• Personal relationships?
• Aprreciation?
• Self-actualization?
• Sharing the daily grind/moments of celebration?
• Cohesion?
• Reference group, ideal?

19. Tribe
• What are the obstacles to buying [product or services]?
• What the obstacles to recommending [products or services]?
• What do they want to see?
• What do they want to hear before everyone else?
• What do they want to experience?
• What kind of support do they need?

20. Stories and interesting characters
© MEMEgroup Oy
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21. Logic (by Jay Baer)
Jay Baer
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22. Mindset
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23. 24

24. Good content
• is engaging and gets the point across (appeal)
• asks a question
• is personal and signed (brings out the person behind the status update: it
creates interest, trust and encourages sharing)
• is up to date or continues a story
• engages the target group then and there (think about the timing: what
will they be doing next, who are they going to meet, etc.)
• offers social capital (motivation to get interested and share on one’s own
networks: information you can’t get elsewhere, a joke, a new perspective)

25. The plan: Process and resource
• Who is in charge of content production?
• How often is content produced?
• Where/when do you get your topics?
• How do you follow and facilitate the discussion?
• How much time does it all take?
• How do you measure success?

26. What next?
© MEMEgroup O
3 • 9/25/2010 • www.memegroup.net

27. Putting the Me in social Media
• I go where my target group is
• I listen and follow what others want to talk about
• I bring added value to the community
• I make an effort to interact
• I don’t let myself get provoked
• I leave footprints
• I make social media part of my work processes, information
retrieval and basic business mission
• I am there precisely when someone wants to listen to me
• I know how to manage my time

28. Next Steps (one-on-one)
• What did I learn today?
• What do I want to change right away?
• What am I going to invest my effort in?
• What am I going to put in my calendar?
• Where am I going to look for more information?
• What do I need help with?
• Whom should I involve?
• What do I get exited?

29. Food for thought
Use of time and presence (new daily practices,
coping and netiquette).
Individual news streams ->Picking and
choosing information
Training staff -> Policy and how to act in
social media
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30. 01.10.10

31. 01.10.10

32. ADS EARNED MEDIAS
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33. STATIC GROUPS AND SWARM INTELLIGENCE
WORKING ALONE MOBILE WORKFORCE
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34. 35

35. Let’s talk some more
Thanks for joining me. Now it’s your
turn to contribute 
Send some feedback, ask me
questions, give me some
encouragement!
Free social media clinic 24/7 on
Twitter:
www.twitter.com/KristiinaMeme
•Email:
kristiina.paakkonen@memegroup.net
•WWW: www.memegroup.net