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HOW TO: JUMPSTART YOUR ONLINE
BRAND VIA SOCIAL MEDIA
WHY WE’RE TALKING ABOUT THIS…
YOUR GOALS
   Establish yourself as an
    expert in your field
       Become the go-to
        resource


   Make yourself
    approachable and
    human

   Make valuable media,
    customer and partner
    connections
GET LISTED
LETS GET STARTED…
STEP 1 – CREATE A HOME BASE
TWITTER
WHY TWITTER?

   Build a network

   Access professional relationships

   Fast knowledge sharing

   Leverage problem solving

   Create influence
YOUR TWITTER BIO IN 2 MINUTES
   Most important 140 characters you write on Twitter
    are in your bio, not your tweets

   Your Twitter bio is often the deciding factor in
    whether someone follows you or not
THE GOOD, THE BAD, THE UGLY
   Here’s the good:



   Here’s the bad:



   Here’s the ugly:
QUICK TIPS - HOW TO DO IT
1.   Use Keywords

2.   Use a real location

1.   Describe what you REALLY do

1.   Include a URL
LINKEDIN
WHY LINKEDIN?
   Prove your expertise

   Keep in touch with people who
    care most about our business

   Build your industry network –
    people & groups

   Recommendations
HOW TO DO IT
   Write a succinct bio
       Connect with other SM sites
        & blog

   Connections

   Get recommendations –
    past jobs & customers

   Join groups in your
    industry network

   Publish content regularly
BLOG
WHY START A BLOG?
   Demonstrate your expertise
       Commitment & passion to the industry


   Stay active and knowledgeable in a field/topic

   Establish a community of subscribers,
    commenters& promoters

   Multiple touch points – RSS, email, on-site, social
    media
HOW TO DO IT
   Determine platform: Blogger,
    Tumblr, hosted site (i.e. on
    GoDaddy)

   Topic

   Brainstorm

   Connect social channels

   Encourage comments, develop
    community & following
THIS IS NICE, BUT WHERE DO I FIND CONTENT????




     Top industry blogs
         technorati.com, alltop.com help find top blogs – subscribe!

     Ask friends / peers

     View what people share on Twitter, FB, LinkedIn – create lists
      (listorious.com has lists)

     Google blog search

     Google alerts
THE 50/50 RULE
   50% of the content you share on social media
    should be from you – your blog

   50% of the content should be interesting pieces
    from others
     Relative to your industry
     Blogs from influencers / experts
REMEMBER..
   Be consistent among channels

   Be conversational & ask question
       Listen, respond, contribute, be relevant


   Promote your blog posts & those of Backupify

   RT the influencers

   Talk about customer interests and feedback

   Build relationships
THE BIGGEST GOAL



It’s never about you, your products or your goals, it’s
                   about the readers!
THE RESULTS – VANITY CHECK
CHECKING YOUR INFLUENCE
   Radian6           ScoutLabs
   PeerIndex         Sysomos
   Alterian SM2      Klout – FREE!
NOW INTEGRATE IT!
QUESTIONS?

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Getting Started on Social Media - Building Your Online Personal Brand

  • 1. HOW TO: JUMPSTART YOUR ONLINE BRAND VIA SOCIAL MEDIA
  • 2. WHY WE’RE TALKING ABOUT THIS…
  • 3. YOUR GOALS  Establish yourself as an expert in your field  Become the go-to resource  Make yourself approachable and human  Make valuable media, customer and partner connections
  • 6. STEP 1 – CREATE A HOME BASE
  • 8. WHY TWITTER?  Build a network  Access professional relationships  Fast knowledge sharing  Leverage problem solving  Create influence
  • 9. YOUR TWITTER BIO IN 2 MINUTES  Most important 140 characters you write on Twitter are in your bio, not your tweets  Your Twitter bio is often the deciding factor in whether someone follows you or not
  • 10. THE GOOD, THE BAD, THE UGLY  Here’s the good:  Here’s the bad:  Here’s the ugly:
  • 11. QUICK TIPS - HOW TO DO IT 1. Use Keywords 2. Use a real location 1. Describe what you REALLY do 1. Include a URL
  • 13. WHY LINKEDIN?  Prove your expertise  Keep in touch with people who care most about our business  Build your industry network – people & groups  Recommendations
  • 14. HOW TO DO IT  Write a succinct bio  Connect with other SM sites & blog  Connections  Get recommendations – past jobs & customers  Join groups in your industry network  Publish content regularly
  • 15. BLOG
  • 16. WHY START A BLOG?  Demonstrate your expertise  Commitment & passion to the industry  Stay active and knowledgeable in a field/topic  Establish a community of subscribers, commenters& promoters  Multiple touch points – RSS, email, on-site, social media
  • 17. HOW TO DO IT  Determine platform: Blogger, Tumblr, hosted site (i.e. on GoDaddy)  Topic  Brainstorm  Connect social channels  Encourage comments, develop community & following
  • 18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????  Top industry blogs  technorati.com, alltop.com help find top blogs – subscribe!  Ask friends / peers  View what people share on Twitter, FB, LinkedIn – create lists (listorious.com has lists)  Google blog search  Google alerts
  • 19. THE 50/50 RULE  50% of the content you share on social media should be from you – your blog  50% of the content should be interesting pieces from others  Relative to your industry  Blogs from influencers / experts
  • 20. REMEMBER..  Be consistent among channels  Be conversational & ask question  Listen, respond, contribute, be relevant  Promote your blog posts & those of Backupify  RT the influencers  Talk about customer interests and feedback  Build relationships
  • 21. THE BIGGEST GOAL It’s never about you, your products or your goals, it’s about the readers!
  • 22. THE RESULTS – VANITY CHECK
  • 23. CHECKING YOUR INFLUENCE  Radian6  ScoutLabs  PeerIndex  Sysomos  Alterian SM2  Klout – FREE!