3. YOUR GOALS
Establish yourself as an
expert in your field
Become the go-to
resource
Make yourself
approachable and
human
Make valuable media,
customer and partner
connections
8. WHY TWITTER?
Build a network
Access professional relationships
Fast knowledge sharing
Leverage problem solving
Create influence
9. YOUR TWITTER BIO IN 2 MINUTES
Most important 140 characters you write on Twitter
are in your bio, not your tweets
Your Twitter bio is often the deciding factor in
whether someone follows you or not
10. THE GOOD, THE BAD, THE UGLY
Here’s the good:
Here’s the bad:
Here’s the ugly:
11. QUICK TIPS - HOW TO DO IT
1. Use Keywords
2. Use a real location
1. Describe what you REALLY do
1. Include a URL
13. WHY LINKEDIN?
Prove your expertise
Keep in touch with people who
care most about our business
Build your industry network –
people & groups
Recommendations
14. HOW TO DO IT
Write a succinct bio
Connect with other SM sites
& blog
Connections
Get recommendations –
past jobs & customers
Join groups in your
industry network
Publish content regularly
16. WHY START A BLOG?
Demonstrate your expertise
Commitment & passion to the industry
Stay active and knowledgeable in a field/topic
Establish a community of subscribers,
commenters& promoters
Multiple touch points – RSS, email, on-site, social
media
17. HOW TO DO IT
Determine platform: Blogger,
Tumblr, hosted site (i.e. on
GoDaddy)
Topic
Brainstorm
Connect social channels
Encourage comments, develop
community & following
18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????
Top industry blogs
technorati.com, alltop.com help find top blogs – subscribe!
Ask friends / peers
View what people share on Twitter, FB, LinkedIn – create lists
(listorious.com has lists)
Google blog search
Google alerts
19. THE 50/50 RULE
50% of the content you share on social media
should be from you – your blog
50% of the content should be interesting pieces
from others
Relative to your industry
Blogs from influencers / experts
20. REMEMBER..
Be consistent among channels
Be conversational & ask question
Listen, respond, contribute, be relevant
Promote your blog posts & those of Backupify
RT the influencers
Talk about customer interests and feedback
Build relationships
21. THE BIGGEST GOAL
It’s never about you, your products or your goals, it’s
about the readers!