GOOGLE+ (PLUS) AUTHORSHIP PRESENTATION FOR PUBCON NEW ORLEANS 2014. PRESENTATION ON IDENTITY, GOOGLE AND HOW AUTHORSHIP IS AFFECTED BY THIS IDENTITY TAG.

1. Authorship,
Rank,
Identity,
& What’s Next
Presented by
Kristine Schachinger
@schachin
Kristine@TheVetters.com
SitesWithoutWalls.com & The Vetters

2. Google and your Identity
What Is Authorship?

3. So when we talk
Authorship
This
Patent is…
Most Frequently Referenced.

4. Agent rank
Invented by David Minogue and Paul A. Tucker
US Patent Application 20070033168
Published February 8, 2007
Filed: August 8, 2005

5. Agent rank
Simple Patent
Speaks to…
Author
 Credibility (Reputation)
 Potential Ranking System (Reputation Score)
 Digital Signature
Is this all we have to go on?

6. Maybe. But Maybe Not.
But 1st……

7. https://www.tbray.org/google/Fed-con.pdf

8. Google and Identity
“He replied by saying that G+ was build [sic] primarily as an
identity service, so fundamentally, it depends on people using their
real names if they’re going to build future products that leverage
that information…”
Andy Carvin reporting on Eric Schmidt of Google revealing Google+ is
an Identity Service not a social network.
https://plus.google.com/117378076401635777570/posts/2y7vqXBtLny#1173780764016357775
70/posts/2y7vqXBtLny

9. http://www.whitehouse.gov/blog/2011/10/14/advanc
ing-national-strategy-trusted-identities-cyberspace-
government-early-adopter
NSTIC – Google as IDP

11. Google
Internet
Identity
Research
Presentations
https://sites.google.com/site/
oauthgoog/presentations

12. IDPs – Identity Providers will replace
the need for passwords
or at least that is the hope…
of well IDPs.

21. Ok So What?
What Does This Have To Do With SEO?

24. Authorship & Author Rank
it’s not a just tag
it’s about your IDENTITY

25. Google and Identity

26. Google and Identity
1st Stop Your Profile Pic
Your Google+ Profile picture must meet Identity Standards
Ie Be able to be facially recognized

27. Authorship
Brownout
March/April
2013

28. Identity Matters
Your Identity = Credibility

29. Back to Patents.
We can find more information
on what might be part of the rel=author tag if we look
at how Google might be forming algorithmic assessment
of…
 CREDIBILITY
 VERIFICATION
TWO KEY IDENTITY COMPONENTS
that also make up agent or author rank

30. PATENT
Authentication of a
Contributor of Online Content

31. Ranking Author
in Response to
Search Query.
“Credibility Factor”

32. Ranking Author
at Publication.
“Authentication
Score”

33. Verification of Author
• The verified information about the author can be information as to the author's
membership in an organization.
• The verified information about the author can include the number of other
publications of the author that are relevant to the author's online content item.
• The verified information about the author can include the number of citations to
the author's online content item that are made in other publications of one or more
different authors.
• The verified information about the author can include feedback received about the
author or the author's online content item from one or more organizations.

34. Credibility of Author
• The credibility factor can be further based on information about the organization. .
• The credibility factor can be further based on the relevancy of the author's
employment to the author's online content item.
• The credibility factor can be further based on the relevancy of the field of the
author's education or training to the author's online content item..
• The credibility factor can be further based on the relevancy of the one or more
organizations to the author's online content item and the feedback received.

35. Credibility of Author
• The credibility factor can be further based on information about the organization. .
• The credibility factor can be further based on the relevancy of the author's
employment to the author's online content item.
• The credibility factor can be further based on the relevancy of the field of the
author's education or training to the author's online content item..
• The credibility factor can be further based on the relevancy of the one or more
organizations to the author's online content item and the feedback received.

36. What’s Next

37. Topic Experts Coming Soon…
Or did they already go?
The Google Knol (unit of knowledge)

38. Google WANTS!!
To get …
 Rid of Spam Content
 Provide More Relevant
Information
How can they do this?
 Know who you are
 Have authenticated authors
 Verify who you are through identity factors
 Authenticate your author profile online
 Assert your author / post credibility

39. After Update
My Author Stats

40. Authorship,
Rank,
Identity,
& What’s Next
Presented by
Kristine Schachinger
@schachin
Kristine@TheVetters.com
SitesWithoutWalls.com & The Vetters