5. The purpose of this evening is to give importance to our Fashion. The ladies are kindly requested to wear dresses of pure Italian inspiration".
Strong tradition in production of luxury goods , hats , shoes, jewelry and rich fabrics absence of a unified Italian fashion center to compete in the mid-century global market. Duality between France haute couture and American casual fashion
3rd edition
Shoe maker emigrated to Hollywood where he find his succes shoes designed like art object anatomy study Ferragamo with Audrey Hepburn
during the first Italian fashion show in florence ferragamo launched "kimo", a sandal with an interchangeable ankle-sock
the woman who shaped fashion as we know it today Clothes for sporty woman Armenian sweater and the first succes. Themes collections rivalry with Coco Chanel
she starting using the zip for woman dress she invented clothes chain and the ready made clothes women finally could express their personality through their dress
change of social role and status the first models, Twiggy change of shilouette mini skirt from Mary Quant
The birth of Prèt à porter the broke whit French fashion ready to wear fashion confortable fashion
Hollywood influenced by made in Italy italian car, movies, actress, cartoons Gina Lollobrigida Gucci, Pucci and Cassini
Brand identity new dyeing tecnology
Milan licensing and eyeglasses
start from La Rinascente 1974 first men collection destructured jacket
The main Italian fashion cities are today Florence Rome Milano
