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ePatCon11: Gutman - Patient-Centric Physician Engagement Online
1.
Ron Gutman HealthTap
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Trust-sourcing Health Ron
GutmanFounder & CEO
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51% want our
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5.
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Personal care
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The result
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Why?
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TRUST !
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What’s missing?
12.
13.
Why aren’t doctors
online? “Doctor sites” = Rating sites
14.
15.
Offer useful tips
16.
17.
18.
19.
20.
Social conversation
21.
Interactive physicians
22.
Game dynamics
23.
24.
How we get
there
25.
Personalization Personalization Gamification
Virtualization
26.
Just found out
she’s pregnant Two aunts had diabetes 34 years old Lives in Palo Alto, CA Weighs 160 lbs. On husband’s health insurance Has two daughters 6 and 9 Ran track in college
27.
Virtualization Virtualization Personalization
Gamification
28.
29.
Gamification Gamification Personalization
Virtualization
30.
31.
32.
Trusted information from
doctors at your fingertips
33.
34.
Better relationships with
your physician/network
35.
36.
Q & A