1. Media Statistics – Media Growth and Comparison
Tanvi Parchure – 38
Rutik Shah – 53
Rashi Sharma – 58
Krunal Varia – 64
Himaja Vora – 66
Avinash Yadav – 67

2.  One of the largest newspaper markets
 107 million copies circulated daily
 Comprises 77,600 newspaper types in multiple languages – 2010
 613 pending newspaper requests for registration
 Media & Entertainment sector - INR 65,244 crore in 2010
 Print accounts to INR 19,288 crores (30%)
 Expected to grow at CAGR of 10%, INR 31,010 crores in 2015

3. Vernacular Print Readership Split
3%
5% Malayalam
17%
7% Tamil
Marathi
11% Telugu
Gujarati
16%
Bengali
11% Kannada
Oriya
16% Punjabi
14%
Source: TAM AdEx, Exchange4media.com

4. Sectors % Share (2009) % Share (2010)
Education 15% 15%
Services 12% 12%
Banking/Finance 9% 10%
/Investment
Auto 7% 6%
Retail 6% 5%
Source: TAM AdEx, Exchange4media.com

5.  Print has been the medium of choice by the majority of the advertisers
 Out of 650 odd categories of ad businesses on various media platforms,
nearly 450 categories have advertised in print followed by radio as the
next preferred medium
 Print media has a wider base of advertisers as compared to other M&E
verticals.

8.  Indian TV industry has shown continued growth in reach
Television industry unable to match global counter parts in revenue and
profits but potential for growth
 Indian consumers are king
 DTH growth

10. Penetration is increasing with growth in the number of TV households
 Digitization and Content management
 Digitization enhanced the reach of the subscription market

12. Current low revenues and profitability
Services and Auto were the sectors with highest spends on TV
advertising
 Growing importance of content
 Strong underlying potential for Regional Markets
 Outlook for the TV industry

14.  Medium of sound
 US$ 171.38 million with 250 stations in the year 2009
 Expected to reach US$ 360.32 million with over 700 stations by
2014
 248 FM Channels were operational in 2010
Source : Pitch Madison Media Advertising
Outlook 2011
FICCI KPMG 2011

16. Source : Universe Update study conducted by RAM
FICCI KPMG 2011

17.  Meaning
 History
 Growth and expenditure
 Modes

19.  Quite low on the OOH advertising as compared to the developed world.
 Digital OOH in China has over 70,000 screens in Shanghai alone which
is more than the total digital screens in India combined.

20. Projected Growth of Out-Of Home Advertising Industry

21. INR 2010 2011F 2012F 2013F 2014F 2015F CAGR
billion
OOH 14.0 15.5 17.0 19.0 21.5 24.0 11.4%
advertisi
ng

22. Years Share of Outdoor Advertisement
within All Advertisement
Expenditures (%)
2000 7.45
2001 7.78
2002 8.00
2003 8.79
2004 8.94
2005 9.24
2006 9.70
2007 9,83
2008 9,93

23.  Mobile is expected to be the number one screen through
which consumers can engage with the advertisers' brands.

24.  In India, social media reaches 84 percent of the online user base.
India is the seventh largest global market for social media
consumption .

27.  The Indian gaming industry is valued at INR 10.0 billion and is
expected to grow at a CAGR of 31 percent to INR 38.3 billion by
2015

28.  The online classifieds market is estimated to be INR 10.0 billion and
is estimated to grow at a CAGR of 17.6 percent over the next five
years to reach INR 22.5 billion by 2015.
 Job boards are the largest segment accounting for INR 4.5 billion
 Matrimonial sites in India continue to gain traction. This segment
generated INR 2 billion in revenues in 2010
 General classifieds generated INR 0.5 billion
 Education classifieds accounted for INR 0.25
 Real estate generated INR 0.75 billion
 Automotive classifieds sector accounted 69 for INR 0.3 billion in

29. Television
 “There is currently no over crowding in TV broadcasting and there is
room for new players if they bring in differentiation.”
L V Krishnan, CEO – TAM Media Research
 High number of GECs and News channels in comparison with other
countries television industry
 Lags behind others on the number of sports, documentary, lifestyle
and home shopping channels
 Indicating headroom for growth in these niche genres.

30. India UK USA
GEC 37% (197) 27% (166) 37% (250)
NEWS 27% (141) 6% (36) 8% (51)
SPORTS 2% (13) 5% (34) 11% (75)
DOCUMENTARY/ 2% (13) 6% (36) 5% (34)
CULTURE
LIFESTYLE 3% (16) 4% (28) 4% (25)
SHOPPING 1% (4) 8% (50) 6% (39)
TOTAL 527 626 676
CHANNELS
Source: KPMG Analysis, Secondary Research

31.  Small in Profits, But potential for Growth
 88 Million Non Television Households’
 250 Channels awaiting approval to go on air

32. Print
 Surpassed China in copy circulation daily
 Accounts for More than 20% of all dailies in the world
 Indian Print Circulation Numbers – Uptrend
 Total contrast to UK, USA & global trends
 Rising literacy levels
 No threat of new media platforms, sustainable for next five years

33. 120
100
80
Million
INDIA
60
UK
40 USA
20
0
2003 2005 2007 2009
Source: Wan Infra 2009, Indiastat, Deutsche Bank Securities, Audit Bureau of Circulations,
Lehman Brothers, guardian.co.uk

34. INR Billion 2010 2010 2011p 2012p 2013p 2014p 2015p CAGR
Growth
Advertising 126 14% 143 162 182 208 236 13%
Circulation 67 3% 68 70 71 72 74 2%
Industry Size 193 10% 211 231 254 280 310 10%
Newspapers 181 11% 199 218 241 266 295 10%
Magazines 12 -4% 13 13 13 14 15 5%
Industry Size 193 10% 211 231 254 280 310 10%
Source: KPMG Analysis

35. Online
World Online Population (Millions)
1351
1219
March 2010 March 2011
COMSCORE

36. Internet audience in India skews dramatically young: three-quarters of
the web audience is under the age of 35, compared to 52% of the global
average and 57% of the regional average
Composition of Internet Audience 15+
15-24 25-34 35-44 45-54 55-64
WORLDWIDE 26 26 22 14 11
ASIA PACIFIC 29 28 23 12 9
INDIA 35 40 16 6 3

37.  Social Networking sites reach 84% of the web audience in India, and
takes up 21% of all time spent online
Growth of 16 percent over the past year
100%
80%
60%
March 2010 Reach
40% March 2011 Reach
20%
0%
INDIA ASIA PACIFICWORLDWIDE