KiloBytes Technologies, http://kilobytes.in/

1. Phone: +91 9773144125/9773910230
WWW.KILOBYTES.IN
SOCIAL MEDIA FOR REAL ESTATE

2. KiloBytes Technologies
The New Wave of Technology
 KiloBytes Technologies registered as Infinitum Digital
Pvt. Ltd.
 Started in 2011 with a vision, “Make the world more
Digitized than ever”
 KiloBytes team has experts who work closely with
Google certified professionals to deliver the right
mix of Website Development and Online Marketing
through our products.
 Our products and solutions
 Online Marketing (SEM) on Google and Bing
 Search Engine Optimization
 Social Media Optimization

3. WHAT IS SEARCH ENGINE OPTIMIZATION?
•Search Engine Optimization is the process of improving the
visibility of a website on organic ("natural" or un-paid) search
engine result pages (SERPs), by incorporating search engine
friendly elements into a website.
•Search engine optimization is broken down into two basic
areas: on-page, and off-page optimization.
•Crucial for online businesses today.

4. BENEFITS
Simple analysis of traffic to Google reveals 29
percent of internet users’ worldwide visit the
Google site on a daily basis.This clearly reveals
an opportunity with search engines.
SEO utilises tools and methods in making the
site top ranked in the results of search engines.
It subsequently generates more traffic that
could lead to potential income and business.

5. WHAT IS SOCIAL MEDIA?

6. Social Media is the #1
Activity on the Internet!

7. Out of the Online visitors,
60% of people engage in social
media.
Of those, 93% believe that
companies should be present in
social media
85% Think that the company
should interact with their
customers through social media.

8. More than
300 Million Users…
Share over 1.5 million
pieces of content on
Facebook…every day!
Purpose-built Facebook pages have
created more than 5.3 billion fans!

9. 100,000,000
The number of YouTube videos viewed each
day!
13 HOURS…
the amount of video
uploaded to YouTube every
minute!

10. 1382%
The monthly growth rate of
Twitter users from Jan-Feb 2009!
3,000,000
The average
number of Tweets
per day on Twitter!

11. Social Media & Real Estate
90% of homebuyers use the Internet to
search for information and homes!
First time home buyers are the fastest
growing segment in the market today.
50% of all homebuyers are on social
networking websites!

12. Only 18% of traditional televison
campaigns generate a positive ROI.
Direct Mail response is down 90%.
Social Media is still growing by 10%
a month!

13. Social Media is so much more
than marketing…
Increase Traffic
Customer Service
Public Relations
Loyalty-Building
Collaboration
Networking
SEO

14. Social Media Can Help You:
Reach New Clients & Get New Leads
Protect Your Brand & Image
Grow your Network & Sphere of Influence
Generate more Sales
Create Consumer Loyalty to Increase
Referrals

15. Marketing Ideas for Facebook:
Use your current database and suggest they become
a Fan on your Facebook page.
Import your external blog-this keeps your Fan page
updated with fresh content. Constantly update it.
Add your virtual tour videos to your page and then
post links to your website with the post.
Offer a subscription box to capture emails—such as
What is Your Home Worth, or First Time Home
Buyers Guide, etc.
Include customer loyalty perks for sharing your Fan
page!

16. The Importance of Blogging:
Use your blog to show your expertise
Use your blog to promote your listings
Use your blog to promote yourself
Use your blog to improve SEO
Use your blog to generate referrals
Use your blog to connect with other agents
Where can you blog:
Wordpress, Blogger, Realtor.com

17. We Can Help You Plan Your Strategy!

18. WHAT IS SEARCH ENGINE
MARKETING?
“Pay Per Click”
- a revenue center in making

19. Pay Per Click Management
Targeted
Audience
Keyword
Research
Landing Page
Optimization
Campaign
Analysis
Competitive
Analysis
Budget
Management
& Reporting
PPC
Conversion
Tracking

20. What We Do?
Keyword optimization
Keyword list expansion
Keyword quality score optimization
Negative keyword optimization
Ad optimization according to

21. Advance Reports
Day
Lead
s
Lead
Cost
Sunday 240 300
Monday 383 320
Tuesday 375 290
Wednesda
y 201 350
Thursday 113 345
Friday 194 320
Saturday 275 360

22. Case Study 1
• Company : Trucare Rehab
• Investment : 50,000/- per month
Results:
Parameters Figures Cost
Clicks 850 INR 58 per click
Prospects/ Leads 93 INR 530 Per lead
Business Conversion 6 More than 2.7 lacs

23. Case Study 2
• Company : Emmanuel Ojur
• Investment : 2,00,000/- per month
Results:
Parameters Figures Cost
Clicks 2083 INR 96 per click
Prospects/ Leads 230 INR 870 Per lead
Business Conversion 12 More than 10 lacs