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Victoria's Secret Final Presentation

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A digital media strategy by: Krystal Stinson
TARGET AUDIENCE • Women • Men • Teens (Girls)
TARGET AUDIENCE cont. Teenagers/Women Ages 14-23
THE BIG IDEA…FOR EVERY ANGEL
REACHING THE AUDIENCE
REACHING THE AUDIENCE cont. • Advertising • Email/Subscrib ers • Mobile App
BUDGET Time: Around 6 months • • • • Mobile: 2,400/month Social Media: $7,200/month Email: $2,400/month Ads(PPC): $28,000/month Total: 40,000/month
PERFORMANCE INDICATORS • Revenue Increase • Brand Loyalty • Greater Brand Awareness
SUMMARY • Victoria’s Secret PINK Fashion Show Contest • VS Angel for a day • Increasing brand loyalty as well as revenue/sales by securing a younger target audience.

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Victoria's Secret Final Presentation