A facebook app for Himalaya.

1. Success Story
Himalaya TVC Contest

2. Objective
Engage the Target audience with the product.
Build awareness for the entire product range.
Engage audience on a zero paid marketing budget

3. Solution
 Launch a quiz around Himalaya TVC .
 Also create a content platform around its product range.
 Create personal engagement around Himalaya products and the
participants.

4. Execution
How the campaign worked?

5. Landing page
Participants had to
enter few details to
participate in the free
yourself contest.

6. Quiz
Questions
Participants answered
multiple choice quiz
questions based on the
Himalaya TVC.

7. Ending page
of contest
On finishing the
contest, the app gave
options to visit the
content platforms.

8. Content Page
There were embedded
YouTube videos about
Skin care that participants
could see once they had
participated

9. Product
Recommendation
Himalaya’s products were
recommended to participants on
the basis on their skin types
along with the directions to use it.
A personalised engagement was
created.

10. Results

11. Brand
Awareness
The Campaign got
5000+
Responses

12. Zero paid Marketing

13. Digital Technologies used

14. Facebook
app
A seamless Facebook
app was created to
execute the idea
The technologies used
were Python, Facebook
Application, Javascript

15. Thank You