Must-have features for building an online celebrity community

1. KEY FEATURES FOR
BUILDING AN ONLINE
CELEBRITY COMMUNITY

2. Ladder of Engagement
CONTENT
CREATION
CONTENT
CONSUMPTION
INTERACTION
CONTENT
RECOMMENDATION
VIRALITY
This research was done as a part of the pitch for a leading Media Channel

3. Feature Set
 User Profile and Social Login
 Celebrity Profile / Biography
 User Activity Feed
 Discussion Forums and Fan Posts
 Gamification
 Contests
 Integration with Celebrity’s Twitter / Facebook / Instagram
 Fan Posts
 Latest News
This research was done as a part of the pitch for a leading Media Channel

4. User Profile & Social Login https://rekhta.org/
Users can sign-up using Social Login and can create/edit their profile
This research was done as a part of the pitch for a leading Media Channel

5. Celebrity Profile / Biography http://www.imdb.com/
Celebrity profile that captures all the details about the celebrity including bio,
Filmography, Awards, History. This section should be like a Wikipedia page where
users can edit the profile
This research was done as a part of the pitch for a leading Media Channel

6. Activity Feed http://www.allabouttrh.com/
Activity feed that lists out all the interactions
happening on the community
This research was done as a part of the pitch for a leading Media Channel

7. Discussion Forums http://forum.phish.net/
User can start their own thread with an interesting subject and then engage with
other fans on the community portal
This research was done as a part of the pitch for a leading Media Channel

8. Gamification https://www.quizup.com
Based on the level of engagement of a user (No of posts, No of comments, Comments
upvoted by other users etc) user receives virtual profile titles and badges. This creates
a sense of gratification and acknowledges their participation
This research was done as a part of the pitch for a leading Media Channel

9. Contests
http://www.doctorwhonews.net
Interesting contests to keep the
fans engaged
This research was done as a part of the pitch for a leading Media Channel

10. Social Integrations http://gagadaily.com/
Integrations with Social media accounts of the Celebrity
This research was done as a part of the pitch for a leading Media Channel

11. Fan Posts http://www.barcablaugranes.com/
Fans can share a link, tweet, image, photo, video that will be shared after
approval from the Admin
This research was done as a part of the pitch for a leading Media Channel

12. Latest news
http://winteriscoming.net/category/news/
Latest news source directly from various
online platforms about the celebrity. A
layer of moderation will help to keep the
information consistent
This research was done as a part of the pitch for a leading Media Channel

13. THANK YOU