2. Objective
Increase awareness for the newly launched Brand
Maximize campaign reach
Bring out the brand’s positioning to the target audience
3. Solution
Launch a quiz around Hrithik and the HRX brand merchandise.
The quiz to match participant’s fashion IQ with Hrithik’s.
The campaign could be launched from any device (phone, tablet or
desktop) using the campaign URL.
Consumers play the quiz related to HRX which is both informative and
engaging.
4. Execution
How the campaign worked on Desktop and Smartphones?
Cross-Channel Reach
Digital Technologies Used
8. Leadership
Board
At the end of the quiz, the
score and time taken by
the participant were
displayed along with a
leadership board and
options to collect more
points encouraging
sharing the scores.
10. Cross-Channel Reach
Since the campaign was optimized for all devices, participants could be reached
through all channels such as e-mailers, social, mobile ads etc.
12. Multi Screen
The agency used its
proprietary platform for
optimizing the
campaign for all
devices.
The technologies used
were HTML5, CSS3,
Bootstrap, and Ruby