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Social mediabootcamp
1.
2.
3.
4.
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
5.
http://bit.ly/julysocialboot
6.
7.
Session 1 The
Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
8.
Session 3 Using
Facebook for Brand Awareness and Engagement Session 4 Using Twitter for Brand Awareness and Engagement
9.
Session 5 Using
LinkedIn for Connections and Engagement
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Biggest Misconception?
25.
26.
27.
28.
29.
30.
31.
32.
33.
End Session 1
34.
MOST Getting the
out of Social Media
35.
Monitoring Objectives Strategy
Tools
36.
37.
38.
39.
40.
41.
42.
43.
1. Telling
the Story
44.
2. Multiple
Touchpoints
45.
3. Integration
46.
4. Brand
Awareness
47.
5. Connecting with
Influencers
48.
Session 2 End
49.
50.
What is a
blog?
51.
A place to
share stories and establish trust.
52.
What is a
blog?
53.
www.wordpress.com www.compendium.com
54.
55.
56.
57.
Activity
58.
Write out 5
blog post titles and who would read the post.
59.
Activity
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
Bonus: Importing that
Email
100.
101.
102.
103.
104.
Session 3 End
105.
106.
What is Twitter?
http://www.twitter.com
107.
Service that enables
its users to send and read other users’ updates known as tweets.
108.
Cocktail Party
109.
110.
Tweets
111.
Text-based posts of
up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
112.
113.
@
114.
115.
RT
116.
117.
#
118.
119.
120.
DM
121.
Tiny.Url
122.
123.
http://bit.ly
124.
125.
Profile
126.
127.
128.
129.
130.
Tweet Up
131.
132.
Lists
133.
134.
135.
136.
137.
Search
138.
http://search.twitter.com
139.
140.
141.
142.
143.
144.
145.
146.
Hootsuite www.hootsuite.com Web
Based Application for Twitter Management
147.
Session 4 End
148.
149.
A business oriented
social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries
150.
151.
152.
Uploading Contacts
153.
Current Contacts
154.
155.
156.
157.
158.
159.
160.
Past and Present
Colleagues
161.
162.
163.
164.
165.
166.
Status Updates
167.
168.
The power is
in the introduction from your second degree
169.
170.
171.
172.
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