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Similaire à Using Social Media for News Organizations (20)
Using Social Media for News Organizations
- 13. Focus on the Customer
• Focus on how you will understand the
consumer
- 14. Focus on the Customer
• Focus on how you will understand the
consumer
• Choose a business objective
- 15. Focus on the Customer
• Focus on how you will understand the
consumer
• Choose a business objective
• And then... focus on social media
objectives
- 46. •What are your goals?
•What do you value?
•What are your passions?
- 47. •What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
- 48. •What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
•What makes you
remarkable?
- 52. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
- 53. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
- 54. The Brand Plan
• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
• Measure & Repeat
- 74. DO THIS TOMORROW
• Build Your Brand Plan
• Review Your Social Policy
• Define Your Support Group
- 75. DO THIS TOMORROW
• Build Your Brand Plan
• Review Your Social Policy
• Define Your Support Group
• Setup up Search Functions on Twitter and
Social
- 76. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965