1. KYLE LIFESTYLE PVT LTD
(COMPANY PROFILE)
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2. INDEX
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4. Kyle Lifestyle Private Limited has been
incorporated by a vision of catering the most
touchy and essential parts of our body. The
promoter with their expertise and experience
understood the need of the trend, gap
between availability and demand and to bridge
the consultant of the sector has planned to
reduce the Generation Gap by presenting the
market the design and feel desired since long.
Promoters have planned for intensive research
on design, fabric quality, use and trends. Every
singly product that goes into market is quality
ensured and the product warranty is beyond
doubt. 4

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9. FRANCHISE DEVELOPER: MS. PREITY
• She is women behind the screen, much praised and has always
proved her worth and potential. Her major role is to make a
telephonic discussion, sending Proposals via mail, convincing
Prospective Franchise and then pass the ball to other concerned. Her
active involvement with company since inception has resulted to her
total expertise of over 7 years.
• Ms. ESHA GHATAK: MBA (ADMIN and HR)
• Mr. Saif: IT DEVELOPER
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10. Every customer is valuable to us and to have a strong bonding
with them we intend to extend benefits like regular customized
communications, advance intimation of events and promotions
at store level. We have initiated various programs like awarding
points, discounts, exclusive schemes and benefits, extended
shopping hours and promotional offers.
We offer our customers a great shopping experience each time
they visit at Kyle Life Style Private
Limited store by offering a vast range of products under one
roof. Maintaining high standards in quality and design, Kyle Life
Style Private Limited offer fashion garments at down-to-earth
prices and over a period of time has emerged as the destination
of choice for bargain hunters and the fashionable alike. “Price
Less Fashion” is the Main Motto through which we believe in
providing the latest trends to the upwardly mobile Indians at the
best possible price.
This format caters to the young generation and hence the focus
of the company is to provide GEN X latest trends in fashion. The
target customers are the youth and hence the designers in the
company study the market trend to purchase and stock the
merchandise accordingly.
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Men
43%
Women
38%
Boys
10%
Girs
9%
2011
Men
41%
Women
38%
Boys
11%
Girs
10%
2016
Men
40%
Women
38%
Boys
11%
Girs
11%
2021

13. 13
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
1
2
3
Series1
Series2

14. 14
32%
5%
11%
4%5%
20%
3%
20%
Food & Beverages
Furniture Furnishing
Etc.
Gross Rent Fuel &
Power
Apparel
Medical & Health
Services
Transport &
Communication
Leisure & Education
Others

15. 15
0
0.2
0.4
0.6
0.8
1
1.2
0 1 2 3 4
Series1

16. 16
0
20
40
60
80
100
120
FY 11
FY 12

17. 17
FY 10,
3.47
FY 11,
3.81 FY 12,
3.07
0 1 2 3 4
Series1

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19. Branded kids apparel market is in its nascent
stage in India with a handful of national and
international brands. Market for kids’ apparel is
the fastest growing industry in India. According to
Technopark Consultants, kids-wear is a very
promising sector in India today growing at a CAGR
(compounded annual growth rate) of 11%.
Industry experts predict that the market will
further grow to reach approximately 1,00,000
corers by 2020 with branded Kids apparels
contributing to a major share.
There is an excellent opportunity for the
organized players to lay a strong foundation in
this segment. considering the Opportunity KYLE
Life Style is launched KYLE Kids store under
franchise model.
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20. Fashion Innovations – Optimum Utilization of latest trends in
the fashion world to entice the kids.
Brand Building – Appealing marketing strategies to charm the
kids as well as their parents. Media plays a major role in
influencing the purchase decisions of kids. Effective publicity of
mediums like TV channels, video games , Hoardings , School Tie-
Up’s for in school activities like Quiz / Debate Competition .
We have already tied-up with Sammbad , Prabhat Khabar , Radio
Choklate & Radio Dhoom.
Visual Merchandising – Regular Good store presentation /
proper pestering and Proper product merchandising is very
important , our aim is to create a discrete brand identity through
our merchandise and in-store arrangements.
Pricing – Our mantra quality products at affordable pricing , our
price range starts from INR 299.00 to 1099.00 , pricing is done
keeping in mind price conscious Tier- II & III cities customer’s.
At KYLE Kid’s Lifestyle , we believe that business has to be a
win-win venture for both the franchisee and the company.
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24. KYLE LIFESTYLE PVT LTD
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