This document provides 20 ideas for organizations to consider adopting, as summarized in 3 sentences: The ideas focus on thinking innovatively and pushing boundaries, such as going to the edge of conventional thinking boxes. Other suggestions include having stand-up meetings, creating scarcity, telling impactful stories, owning social media sites, using video and search engine optimization, and being generous with members through tiers and discounts. The final idea is to be generous by providing a free digital copy of content for conference attendees.