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20 Ideas You Can Steal Right Now,[object Object],Poke the Box: “Stop thinking outside the box; outside the box is a vacuum.  Go to the edge of the box and make a change.”,[object Object],~ Seth Godin ~,[object Object]
20 ideas you can steal right now
A Little Seth Godin…,[object Object]
20 ideas you can steal right now
20 ideas you can steal right now
Godin-ism,[object Object],Havemore bad ideas,[object Object]
Godin-ism:,[object Object],Havestand-up meetings,[object Object]
Godin-ism:,[object Object],Create scarcity,[object Object],Accepted for Linchpin Conference,[object Object],Rejected for Domino Project Street Team,[object Object]
Be Remarkable,[object Object],Operation Thank-You (Medford-Jackson County OR),[object Object],Save “remarks” (testimonials) on video,[object Object],Advertise to strangers or Reward influential referrers?,[object Object],Mass vs. Meaning: Roundtables or cattle-calls?,[object Object]
20 ideas you can steal right now
8. Tell stories,[object Object],If you don’t tell your story, the public will make one up,[object Object],The Bank that almost didn’t invest online,[object Object],Split-testing fundraising letters,[object Object]
9. Own your own social media site,[object Object],Let your members talk to each other free of charge,[object Object],WACE, US Chamber Institute, Redondo Beach, North Mason County Washington, Owensboro Kentucky, Mount Vernon Ohio,[object Object],Moved SalemChamber.org to #1 among chamber sites,[object Object]
10. Chamber TV,[object Object],YouTube will become #1 in search in 2011,[object Object],Top 10 FAQ’s answered in video, transcribed,[object Object]
11.,[object Object]
 Hey Groupon, meet TryItLocal.com,[object Object],12.,[object Object]
13. Have the best web technologyfastChamber.com to introduce Chamber WebPro in March,[object Object]
14. Discover crowd-sourcing2011 Directory cover above; +January newsletter cover story,[object Object]
15. Search Engine Optimized DirectoryEarly results in Salem: SEO providing FIVE TIMES the impressions,[object Object]
16. Be Social - CrowdriseIf you don’t give back no one will like you,[object Object]
17. WhoCanHelp.comFree to Chambers? ,[object Object]
18. Promote what’s NEWWhen was the last time McDonald’s advertised the Big Mac? ,[object Object]
Proactive membership renewal calls - b2bProfessionals.net,[object Object],ChamberDiscountCard.com,[object Object],Bring publications in-house - ChamberMarketingPartners.com,[object Object],Convert to Tiers - ChamberThink.com,[object Object],19. Out-Source Intelligence,[object Object]
20. Treat members differentlyOffer choices, then offer more: Tiers and multi-year discounts; pathwaysSamples and downloadable book at ChamberThink.com,[object Object]
Bonus Idea!21. Be Generous,[object Object],Digital copy FREEat KyleSexton.comfor WACE IMAGINEconference attendees,[object Object]

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  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.